It was billed as the comeback of a Pop Titan. However, under performing singles, so-so videos, and invisible radio support, confirm that Gwen Stefani‘s return to the Pop sphere is officially in the danger zone.
Let’s peruse the numbers…
Comeback single ‘Baby Don’t Lie’ peaked at a paltry #46 on the Billboard Hot 100, while its follow-up ‘Spark The Fire’ was released to such a frosty reception in December that it’s yet to chart a month on. Neither track is fairing much better on VEVO. The visual for ‘Baby’ has been lodged at the 13 million views mark months after debuting and ‘Fire’ isn’t generating any heat with just 3 million plays worldwide.
Stefani’s current predicament marks the second time in as many years that the singer has found herself on unstable terrain. No Doubt‘s 2012 comeback effort resulted in shocking sales and an axed tour. Hope for another reunion was quelled upon the announcement of Gwen’s new solo venture – which at the time felt like a fair payoff. Yet, with that now a mucky mess of sorts too, it brings the questions of what went wrong and can it be fixed to the surface.
We weigh in below…
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