As her label-mate Rihanna continues work on her eighth studio album, and Beyonce continues to reap many a reward from her latest, Mariah Carey no doubt seeks to come out on top when her new album drops via Island Def Jam on May 6th.

So, it should come as little surprise that the icon has taken a ‘hands on’ approach to the project’s campaign, executing every move employed to push the project alongside manager/producer Jermaine Dupri, and – as she explains in the interview below- the latest video unveiled to support its cause.

Indeed, with just over 1.2 million views on YouTube, the star’s clip for new single ‘You’re Mine (Eternal)’ made quite the digital splash upon arrival and may now see its streaming data land her the smash hit traditional sales are currently struggling to nab her.

Now watch her dish on the visual’s concept, and the part she played in its Trey Songz– assisted conception after the jump!

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Her third studio album may be yet to nab a release date, but that hasn’t stopped Jennifer Hudson from doing what she can to secure the support music lovers everywhere today…even if by accident.

For, as to celebrate Valentine’s Day, the ‘Spotlight’ stunner made her way to LA’s Nokia Theatre to enjoy a sold out show put on by ‘Silk’ manufacturer Keith Sweat, doing so alongside partner David Otunga.

It was there, to her complete surprise, that Sweat pulled her on stage to perform the R&B smash hit ‘Nobody.’

Why we’re calling this one a must see?

You’ll see below!

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Solmaz Saberi directs the clip for Paris Hilton‘s latest effort ‘Never Be Alone’, the follow up to her forgotten number, ‘Could This Be Love?’. 

Hitting the net as the star continues to reach for Pop superstardom, the fashion-fuelled clip features ‘appearances’ from ‘All About Eve‘ actress Marilyn Monroe, and ‘Evita‘ icon Madonna, who- even if unknowingly- go a long way to make the clip what it is.

So, exactly what is it?

Press play and tell us below…

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With new album ‘Trigga’ on the horizon, Trey Songz has dug into his trusty bag of tricks to whip up excitement.

Taking to Facebook moments ago, the R&B crooner shared the shot above, adding the caption:

Thanks Calvin Klein for the delivery  #MyCalvins

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It’s abundantly clear what Trey is playing at. And we’re not mad at him. Sales – more specifically his sales – aren’t what they were, so one has to rev up buzz (and other things) whichever way they can. We just hope his new material isn’t as tired or predictable as his antics are. Although, with a title like ‘Trigga’, we wouldn’t our breath.

UPDATE: Trey has added another snap to the boxer collection. Check it out below…

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While the bulk of her contemporaries have hit-churning songwriters to thank for their time at the top, Mariah Carey stands proud as one artist whose lyrical prowess is just as impressive as the God-given talent she flaunts oh-so often.

Responsible for penning the majority of the gems that make up her discography, her songwriting abilities have secured her a brand of credibility even her more gifted rivals are yet to score…whether their fans would choose to accept it or not.

Now peep Mimi explain why she encourages fellow musicians to write their own music, during an ‘American Idol’– fuelled chit chat on the ‘Elvis Duran and the Morning Show.’

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The good people over at ‘Power 106 FM’ celebrated Valentine’s Day with style last week, when they put on the well-received spectacle that was ‘Valentine’s Crush‘, now available to enjoy here.

After wowing the event’s audience with a stellar set, a heavily pregnant Ciara caught up with the station’s ever-pleasant Rikki Martinez, with whom she can be seen alongside in the snap above.

What they discussed? A whole lot. However, those interested in fresh details on the ‘Promise’ maker’s pregnancy will find their conversation more interesting than most, for reasons that become clear at the 0.44 mark.

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Are sales of Mariah Carey‘s forthcoming LP doomed?

If the quality of singles ‘Beautiful’ and ‘You’re Mine’ are anything to go by, the answer to that uncomfortable question is no.

Alas, as many a ‘music head’ will know all too well, the quality of one’s music means very little on a commercial front, if the consumer simply isn’t into it.

It’s for this reason, Camp Carey may have a problem on its hands today, now that her brand new single has slipped, tripped and dipped out of iTunes USA less than a week after its release.

Full story below…

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It may have gotten off to a slow start, but John Legend‘s ‘All of Me‘ is now on its way to proving that very little can get in the way of good music.

Released on August 12th 2013, the love song’s recent Grammy appearance has now flung it to the arms of the general public, who are now pushing the song to heights it should have reached upon release, but is on course to arrive at months later.

Details below…

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With the March 17th release of Kylie Minogue“s “Kiss Me Once” album fast approaching, the Roc Nation diva teases and titillates with an official “sampler”.

The interactive clip, which awaits after the jump, features previews of all eleven of the LP”s tracks and provides a meaty taste of what the singer has online casino cooked up with the likes of Sia, MNEK, and Pharrell Williams.

Taste new Kylie after the jump…

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Following a host of false starts, Mariah Carey made her chart return this week with new single ‘You’re Mine (Eternal)’.

As always with Mimi, the track’s arrival brought with it a multitude of different opinions – even more than usual as the diva unwrapped the cut’s accompanying video on the same day.

Off to a respectable start on iTunes, attention has now turned to how the song will fare in such a competitive climate, with some critics wondering aloud if the singer’s outlandish diva-isms (see: bizarre Breakfast Club interview) will count against her this go round.

That Grape Juice weighs in on the debate in the latest episode of The Business. Hit ‘PLAY’ to watch and be sure to let is us know what you think of new Mimi below…

Your thoughts?

‘Happy’ hitmaker Pharrell Williams left basketball fans just that after his stage-blazing opening to this year’s NBA All Star Game.

Calling on friends Busta Rhymes, P.Diddy, Snoop Lion, Nelly, and more to assist in his killer extended set, the Grammy winning singer/songwriter/producer brought down the house with a slew of his chart-topping hits including ‘Beautiful’ and many more.

Did you miss any of the action?  Never to fear, That Grape Juice has you covered. Tuck in below to see Pharrell and his Arby’s hat bust a few moves:

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‘King of the South’ T.I. waves his royal rap banner over Queen Bey’s ‘Drunk In Love’ – the latest in a slew of remixes of the Urban pop hit.

Following the likes of Kanye West, The Weeknd, and many more, does T.I.’s stamp do the tune justice?

Listen and tell us below:

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