Over 10 million viewers tuned into Wednesday’s (January 20) live simulcast of ‘Celebrating America’ – a concert that assembled some of music’s biggest music and shakers to commemorate the inauguration of President Joe Biden and Vice President Kamala Harris.
That gargantuan viewership figure made the platform a prime spot to showcase new and old music, an opportunity taken advantage of in earnest by the likes of Bruce Springsteen, Katy Perry, Ant Clemons & Justin Timberlake, and other big names on the bill who opted to perform original songs instead of inspirational covers like Demi Lovato, John Legend, and more.
For Clemons and Timberlake, the exposure proved particularly lucrative as the duo unveiled the first live showing of their new song ‘Better Days.’
If real-time sales tallies are to judge by, America was pleased with the performance.