As the music industry waits with bated breath for Beyonce‘s new single, brand partners Pepsi have unveiled another promotional shot of the singer.

The image, which tributes artist Andy Wahol, is the latest snap to surface ahead of the drink’s giant’s full-on media blitz in support of King B’s 5th studio album (due in April).

With a stated view to ensure the project is the Grammy winner’s “biggest yet”, the multi-national are sponsoring ‘The Mrs Carter Show’ world tour, funding music videos, and are (from next month) issuing special edition cans and bottles with the singer’s image on them…

Needless to say, with $50 million being leveraged towards the project, it’s smart guessing that Pepsi Bey will feature prominently on many a Forbes list this year. More power to her.

In the more immediate, though, can we get the single already?! Or at least an announcement of its pending arrival. Kai.

Your thoughts?

1) Beyonce – Super Bowl

2) Mary Mary – Can’t Give Up Now

3) Janet Jackson – So Excited

4) Justin Timberlake – Mirrors

5) Pink – Raise Your Glass

What are Your Top 5 Songs of The Moment?

Icon.

Indeed, there are few better words employable when describing music industry veteran Clive Davis.

Famed for steering the careers of megastars such as Whitney Houston, attention has rarely veered away from his gargantuan achievements. However, in a surprising move, the 80 year old has himself shared part of his private life in new memoir ‘The Soundtrack Of My Life’. Davis has revealed that he is bisexual — and has been in a long-term relationship with a man.

Full story after the jump…

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Check out these shots of JLS frontman Aston Merrygold celebrating his 25th birthday party at Essex’s ‘Sugar Hut‘ last week.

Sans the group’s founding member Oritse, the ‘Desert’ singers hit the venue with a number of their closest pals, including British Olympian Louis Smith- almost a year after the group collaborated with Def Jam singer Elijah Blake on their fourth studio album, ‘Evolution’.

More snaps from the Pop Prince below…

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Rita Ora was joined by best friend Cara Delevingne last night, as she stepped out for ‘Dazed & Confused’s party in association with Vodka.

Held at Cafe Royal, the event also welcomed One Direction‘s Harry Styles who was snapped chatting it up with the Pop Princess, hours after she hit ‘Kensington Gardens‘ to watch Burberry’s Fashion Week outing alongside British Rapper Tinie Tempah.

More pics below…

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In recent years, the Wireless Festival has become one of the UK’s most celebrated. It’s super fitting, then, that this year organizers have tapped two of music’s biggest royals to headline –  Justin Timberlake and Jay-Z.

 Full story below…

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Prince Michael Jackson, son of late King of Pop Michael Jackson, is indeed following in his famous father’s footsteps in his pursuit of the entertainment industry.  However, as this week will prove, the young Jackson is looking to make his mark on a different side of the lens.

Lending his talents to ‘Entertainment Tonight’, today saw the announcement of the 16-year-old’s new gig as media correspondent.  While it is yet known how often he will contribute, Prince is certainly hoping this is just the beginning of his love affair with media as he’s quoted saying:

“I’m looking to become well-rounded as a producer, director, screenwriter and actor.”

Time will certainly tell if he gets there, but given his family history of successful acts, we’re sure he doesn’t have much to worry about.

Peep Prince in action below…

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The snap above could not be more fitting for the succeeding story as the last month has seen New York-bred beauty Azealia Banks serve (and be served) a seemingly neverending platter of beef.

From newcomer Angel Haze to Perez Hilton and other highly documented showdowns, the ‘Van Vogue’ vixen has definitely dished a dollop of PR disasters that seem to grow in number weekly.

Now, after the backlash received from last week’s renewed tweet beef with Hilton, a recent interview saw Banks come to her own defense in a tirade aimed at gays rights organizations and sensitive readers.  Read the rapstress’s rant below:

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As reported here, R&B king R. Kelly is set to unveil 32 more chapters of his prized ‘Trapped In the Closet‘ series.  Originally debuting in the early noughties, the hip hop musical has seen its storyline take many-a-twist and turn leaving viewers wanting more at every end.

Late 2012 saw the ‘Bump & Grind’ beau tease fans with a peek at ‘Chapter 23’ of neverending lengthy collection, now Kelly has taken to his official Youtube page to unveil a trailer for ten new installments.

Get into it below:

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Check out Rihanna looking all sorts of stunning for ELLE UK!

Proving once again that she shines best without a mic, the Bajan model makes looking so fierce seem effortless in the Mariano Vivanco shoot.

Snapped in Paris, the pic is the first of several to be released as part of the 24 year old’s feature in the April 2013 issue of the magazine.

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While there is no denying Ms. Fenty’s stunner status, her record sales remain subject of ample debate. Put simply, she simply is not selling what the “power in her name” demands that she should or could be. Indeed, four months after the release of her latest LP ‘Unapologetic’, the ‘Diamonds’ led set has shifted 679,500 copies in the US. “Decent” given the current sales climate, yet shocking when considering that many of her chart rivals sell this in the first week (see: Lady GaGa, Beyonce, Adele).

Clearly, it’ll take more than fierce magazine covers and flaunting a relationship that is ‘Nobody’s Business’ to upgrade her from a singles artist to one who shifts albums. Slowly but surely, ay?

Your thoughts?

Rita Ora got in on this week’s Fashion week action, embracing her inner tom boy at the Burberry Prorsum show, held at Kensington Gardens, London.

Rubbing shoulders with ‘Drinking From The Bottle’ star Tinie Tempah, Freida Pinto and Indie sensation Jake Bugg, the Pop royal hit the event as she continues work on her first US LP, which will feature material penned by ‘Let The B*tches Die’ singer, Dev Hynes.

More from Ms.Ora below…

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Fresh from her stunning NBA All Star Game halftime performance, ‘Karma’ craftswoman Alicia Keys came around to the ‘Wendy’ show to discuss motherhood, marriage, and Miguel – her tourmate on the hotly selling ‘Set the World On Fire’ tour.

Also lending a fiery performance of ‘Brand New Me’ from her critically acclaimed quinary album ‘Girl On Fire’, see Mrs. Beatz do what she does best below:

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