To Joe Public, 2010 saw Rap firework Nicki Minaj pop out of nowhere with her debut album ‘Pink Friday‘.
Selling 1 million copies in the US in its first month and enjoying global sales of 3.8 million, the months that followed welcomed news of a fragrance named after the #1 album- hoping to capitalise on the hype surrounding the star’s long running brand- birthed in NYC circa 2007.
Now, after launching the scent with Elizabeth Arden‘s ‘Give Back Brands’, the light lyric soprano has seen its sales surpass that of 1.1 million individual units in the UK.
Facts and figures below…













