In a recent interview with NME, Rihanna hit out against artists who use product placement in their videos; this, despite receiving heavy corporate backing from Nokia herself for the recent release of her ‘Rated R’ LP. Speaking on the issue, the model said:
“I don’t like things to be so commercial. I hate product placement in my videos. Videos should just tell the story of the song. With product placement it becomes this big ad campaign. I just don’t like that. Sometimes we have to, for whatever political reason, but it’s never my first choice.”
The 22 year old went on to critique the inauthentic nature of the industry, citing her own ‘rebellious’ streak with her ‘Good Girl Gone Bad’ LP as to how she combated it:
After my first two albums I just said, ‘I’m ready to do it my way, completely.’
“So a few of us went into the studio, cut my hair, dyed it black. The label hadn’t seen anything, they didn’t know what was going on.
The mystique I have kept has been because I don’t say a lot. There are a lot of rumours about me, every day it’s something new.
I guess by not replying people never know what’s true and they never know what’s not true.
So that kinda leaves them wondering – they see me, but they never know what’s in my mind.”
Erm…yeah. Videos should tell the story of the song, and singers should actually be able to sing. Things that make you go ‘hmmm’
As for the image thing, I’m finding it a little hard to muster up anything other than ‘whatever’ at Ms. Fenty’s apparent rebellion against the label. It’s well-known in the industry and beyond that her darker image was cooked-up by her team as a last-ditch effort to garner sales for an artist, who besides a few moderately successful hits, was not bringing in the $$$.
It’s actually quite funny to see her trying to stake her claim as a credible artist now, when she’s in the middle of a move to a softer, less-edgy image; something only occurring because folk weren’t buying into that uber dark ish. I mean, 4 years into the game, and many are still struggling to understand who she is an artist (see: her album sales). Hell, I’m pretty sure she doesn’t know either. I’m just saying…
Your thoughts?