The legendary hip-hop and R&B diva teamed with Bruno Schiavi, the Australian lingerie designer behind Dr. Rey’s Shapewear line (named for “Dr. 90210” fixture Dr. Robert Rey), for her debut fashion duet. The 18-piece line is named after the hit single from Jackson’s 1986 multiplatinum album “Control,” is designed to be comfortable for a range of sizes – 32A to 44G, and is crafted of mostly satin and lace.
Items will be manufactured in China and will be in department stores by late this year or early 2009. Jackson and Schiavi are currently in negotiations with major chains to carry the line; U.S. stores will be revealed in coming months, with releases in Australia, Japan and Europe to follow.
Jackson said the combination of beauty and comfort was the primary driver for the designs, though affordability was also paramount. Price points for the bra and underwear pieces are all under $40.
“I hate when you’ve had on a bra all day long and you just can’t wait to take it off – every woman has experienced that,” she said. “A lot of lingerie tends to leave those marks and be uncomfortable. This line is about detail, fit and comfort as well as beauty and making women feel sexy.”
It’s good to see Janet expanding her profile in other fields. More power to her…