It’s still award season and the Billboard Music Awards 2023 is up next.
Taking place on November 19, the event will honor some of the most commercially impactful releases over the last year.
And, for the first time ever, the BBMAs will unwrap performances and awards across BBMAs and Billboard social channels.
Today (October 26) has seen the much-anticipated nominations unveiled. And it brings with it good news for the likes of Taylor Swift, Morgan Wallen, SZA, The Weeknd, Drake, and Zach Bryan.
In a first-of-its-kind ‘Fans First’ collaboration with Spotify, this year’s show brings audiences up close and personal with their favorite acts.
The BBMAs and Spotify have teamed up to identify fans who have consumed the most hours of music over the past year and ultimately helped lift their favorite artists to the top spots on the Billboard charts. These super fans will receive a “golden ticket” – which rewards them with access to attend a once-in-a-lifetime performance curated by their favorite artists for the BBMAs.
Speaking on the unique activation, Maddy Mesevage, SVP, Marketing at dick clark productions said:
“We’ve heard the fans loud and clear, and we’re excited to meet them where they are, and everywhere they want to consume music and content. This year’s show is an epic celebration of the fans who propelled their favorite artists to the top of the Billboard charts. To thank them, we are thrilled to work with Spotify and the artists themselves to offer their most loyal fans an experience they’ll never forget.”