Yesterday, it was confirmed that her latest LP ‘Born This Way’ has sold 2 million records across the globe. Now Lady GaGa has responded to the controversy surrounding Amazon‘s decision to sell the record for 0.99 cents which accounts for 40% of the album’s combined US sales so far.
Peep what Ms.Germanotta had to say below…
Speaking directly to the ‘Wall Street Journal’ she revealed, ‘I applaud a company like Amazon for equating the value of the digital copy verses the physical copy’, going onto say ‘It wasn’t also 99 cents because Amazon paid the difference for all of those purchases as part of their promotional campaign for one of their new services, I think it’s amazing, it was a really nice surprise’
Whilst some of the ‘Judas’ singer’s naysayers may still be in opposition to Amazon’s pricing of the record, it is worth noting GaGa is not the first artist to have a record sold at this price by the outlet.
In 2009, the company sold Rihanna‘s Rated R album for the same amount, even with this deal the ill fated release sold an embarrassing 181,000 units in its first week. More than ten times less than ‘Born This Way’.
It is also worth remembering that even though ‘Born’ would not have hit the million mark this week without Amazon, the fact that it sold 440,000 units alone from a single outlet proves that fans would have purchased the release regardless of the price.
As well as this, the company’s risky decision to purchase copies of the album at full price and sell them for ten times less merely highlights the industry’s belief in GaGa’s brand loyalty and commercial capabilities.
Capabilities that have now made her one of the world’s fastest selling artists.