As if you didn’t know, the release of Beyonce’s ‘4’ album is rapidly approaching. Hence, true to form, the 29 year old has embarked on a media flood ahead of the LP’s June 28th store date.
Her most recent promo spot is the latest edition of Billboard magazine, where she talks about many a topic, including taking a risk with her single ‘Run The World (Girls)’, evolving as an artist, and more.
Excerpt after the jump…
Via Beyonce World:
(Run the World) is exciting in that is has bridges and bounce…and is not the same beat looped over and over again. It’s definitely riskier than something a bit….more simple. But I feel like my job in the industry is to push the limits and I feel like I have to constantly evolve. I can never be safe.
With notions of evolution and creating timeless music often being things Beyonce is critiqued for not doing, it’ll sure be interesting to see if she’s able to back up her claims with her latest batch of material. On the basis of what we’ve heard thus far, I’d be inclined to agree with Bouncy. However, far too often, acts bait the masses with hot singles, only for the album to be dry toast. For Bey’s sake, it needs to be the business.com, as never has there been as much chart competition as there is now (see: Lady GaGa, Rihanna, Britney Spears, and co).
Roll on June 28th…