Rihanna may have whipped up an impressive buzz for her new single ‘Diamonds‘ last week, but it seems her ‘Navy’ aren’t as sold on the song as they had previously let on.
Well, despite helping the star generate over 2,000 comments on a single article right here on That Grape Juice upon the cut’s release, the fan base failed to purchase enough copies of the song to secure it a Top Ten position in this week’s Hot 100 tally.
A tally, which saw ‘Blow’ star Kesha fare better than ‘We Found Love’ singer with her latest single.
In at #16 is ‘Diamonds‘, spending its launch week outside of the Top Ten despite the momentum it garnered hours after release- and a promising few days on a digital front.
At #13 is Kesha with ‘Die Young’ which moved a sweet 188,000 units in the last week- surpassing Rihanna’s sales by 57,000 copies.
This, before the December 4th release of the singer’s LP ‘Warriors’ and one month before the release of Fenty’s seventh studio album ‘Seven‘, which will need ‘Diamonds’ to rise on the chart if it match or better the first week sales of her 2010 effort ‘Loud’.