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Pepsi Pour More Details On Beyonce Collaboration

 Pepsi Pour More Details On Beyonce Collaboration

Beyonce started this week off with a bombastic bang – thanks largely to Pepsi.

The drinks giant announced a multi-million/multi-year partnership with the superstar, which kicks off early next year to coincide with the release of 31 year old’s hotly anticipated new album.

Now, in an intriguing new interview with Billboard Biz, Pepsi – by way of Global Chief Marketing Officer Frank Cooper – outline the intricate details of their pairing with the ‘Single Ladies’ singer – one, they say, is aimed at ensuring her 5th album is “the most successful global album that she’s ever done”.

A lengthy, yet insightful read awaits after the jump…

Via Billboard Biz:

Billboard: You just announced a renewed and expanded partnership with Beyonce that will include multiple creative projects in addition to traditional advertising. When did the conversations with Beyonce and her team first start?

Frank Cooper: It started in late summer of this year, and it really started around this idea we had around an artist that we thought had true global reach. Someone who really had a strong fan base in multiple territories around the world whose values align with ours – this idea of being positive and living in the now. And then we were looking for an artist that also wanted to have a true partnership, not simply looking for the most compensation in pocket. It’s about how to build content for their fans and consumers, and that led us straight to Beyonce. We started sketching out a deal and teasing ideas out, and here we are.

Pepsi had already been confirmed as the Super Bowl Halftime Show’s presenting sponsor, so did you help secure Beyonce as the performer as part of this deal?

It was a part of the conversation but it wasn’t the emphasis. We talked about Super Bowl Halftime and how Beyonce and Pepsi might collaborate together on content. That was definitely part if it, but only one piece of it.

So how might this creative partnership manifest itself – what types of projects are you working on with Beyonce?

We’re still in the idea-development phase, but the types of things we’re talking about are creating original episodic content together. Where Beyonce may be in front of the camera but may be behind the camera. We’re talking about for live events where we might play a role in creating additional engagement experiences for fans using technology or building interactions with fans that we think we can contribute from the Pepsi side. And then of course we’re thinking about collaborating on events together, live events that we think can be an interesting way to display something Beyonce wants to do and something we want to do.

Beyonce is also prepping a fifth album that might also be ready as early as first quarter. Have you been meeting with the team at Columbia to talk about ways you can help promote the project?

We’ve had a couple meetings with Columbia, including one big meeting with all hands on deck, mostly to talk about how we can all work together to make sure we contribute to the album in a way to make it the most successful global album that she’s ever done. They’re definitely at the table with us.

Have you begun conceptualizing ideas for your next TV commercial with Beyonce, and which ad agencies will you be working with?

We have a concept for that spot, which hasn’t been shot yet, so we’re still in the early stages on that. We took a team approach with agencies for Beyonce, and as part of the team we have 180 Los Angeles, TBWA\Chiat\Day Los Angeles, Organic for digital and Safari Sundays for design experiential. What we decided was that the best way to handle this project was to have a cross-disciplinary team together. We don’t care where those ideas come from when we execute it.

Beyonce is known for being extremely hands-on in the creative process, even getting final cut on all of her videos and documentary footage. How did you feel about relinquishing some of that control?

Part of the reason why we thought she was the right partner was not only because she’s so discerning, but because she’s proven herself in each of those areas, from photography to audiovisual material. What we’ve decided is these are joint efforts — neither one of us is going to run out and create something the other isn’t going to want. We’re looking at mutual approval.

She’s also been filming a documentary for HBO leading up to the Super Bowl. Might some of your negotiations be a part of that project?

We were sitting in a meeting with about 20 people and Lee Anne [Callahan-Longo, Beyonce's business manager at Parkwood Entertainment] and Jim [Sabey] said, “Bring the cameras in! Let’s make sure we capture this time.’ And the cameras were rolling. It was this fascinating, reality-star moment where you forget the cameras are on after awhile.

***********

Both fascinating and titillating. It’s clear Hurricane Beyonce is set to sweep through in a major way.

Your thoughts?

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306 Comments

  • December 10, 2012 at 6:18 pm
    TRUTH SERUM says:
    Vote

    A HURRICANE IS COMING….

    AND HER NAME IS KING B…

    Reply

    U Funky Hoes must Deal Replied:

    No it’s not it was just only a light breeze

    Reply

    TRUTH SERUM Replied:

    50 MILLION SAYS DIFFERENT…

    *GETS YOU AND YOUR FAMILY’S FEMA EMERGENCY GEAR READY*

    READ A h** Replied:

    DEAD

    U Funky Hoes must Deal Replied:

    Like i said it was just only a lite breeze and that money is going to blues college fund and jays record labels when rih failed to get the money from her album sells now Hush lil puppy and go sit in the corner until i send for you

    I AM BLUE THE REAL HIVE Replied:

    b**** wait until that light kill ya ass

    truth(i could drag the f*** icki but y, she did to herself with reFLOP and no grammy nods. so ill STOMP her pissy fans p**** in chile) Replied:

    @U Funky Hoes must Deal you STANK p**** w**** i’m comn for you you little w****!! YOU WANT WAR?? b**** YOU GOT THE RIGHT NOW, h**!!

    boopboop Replied:

    that hurican will be just a fart in the wind…watch!

    Reply

    TRUTH SERUM Replied:

    YOU’RE A MAD LITTLE DUMMY…

    AND YOU SPELLED “HURRICANE”…

    DUMMY…

    TRUTH SERUM Replied:

    iTS HURRICANE NOT HURICAN…

    SEEMS LIKE YOU WENT TO THE SAME SCHOOL AS TYRESE…

    I AM BLUE THE REAL HIVE Replied:

    be afraid of dying soon

    U Funky Hoes must Deal Replied:

    Be afraid of the disappointment that you are about to encounter see you in FEB

    I AM BLUE THE REAL HIVE Replied:

    unapologetic sank on UK CHART 1-6 WITH ONLY 30K SOLD THIS WEEK THATS EMBARRASSING ONLY 2 WEEKS LATER THE ALBUM S ALREADY FLOPPING

    U Funky Hoes must Deal Replied:

    Yeah bummer too bad for rihoe :)

    here here Replied:

    OMG.. First time reading this blog smdh lmfao.. I’m not a fan of Beyonce. I seriously don’t see the magic or legendary status thats behind her. But one thing I can say she will market herself as much as she can. She trying to get that Michael Jackson type of fame where the media hounds her every waking moment but it will never happen like she fully wants it too. I have to agree she is fading a little. Her stuff isn’t as interesting when she first came out solo. Even her album sales are dropping each album she puts out. Its just all the same. Im not a big fan of Rihanna either but If Rihanna plays it smart and puts out Pour it Up, Jump, Numb, Loveeee Song, Fresh off the Runway, No Love Allowed one by one with some cool videos marketing the hell out of it like she did with diamonds between I say the end of Dec until March or April ehh it’ll outshine Beyonce.. *shrugs* But I wish her good luck..

    Reply

    truth(i could drag the f*** icki but y, she did to herself with reFLOP and no grammy nods. so ill STOMP her pissy fans p**** in chile) Replied:

    b**** shut it u lyn h** u read this blog all the time u c***

    lola Replied:

    here, here
    Rihanna’s songs are too damn ghetto and juvenile for her to become bigger than what she is or even bigger than Beyonce. Beyonce is at a high ass level because SHE’S A TRUE PERFORMER. From the amazingly strong vocals, to the speedy dancing, and also the incredibly talented band, she has it all!

    TinaMinaj Replied:

    LMAO!!! This Rihanna STAN must take us for fools! You’re not a fan of Rihanna but know all her songs from a barely 2 week old album and know what she should release to “outshine Beyonce”???? Loooool!!!

    realest Replied:

    I think what everyone is forgetting is that Beyonce is coming back from a lot of post pregnancy hype. The revelation of her pregancy at the 2011 VMAs and coming back from that has everyone sitting on the edge of their seats because the burning question is ‘Does she still have it after having birth and being away for nearly 2 years?’ The public is dying to eat up whatever she puts out because of this fact. Blue Ivy did a lot for her career simply because of the hype surrounding it. This byfar may be her best selling album because of the anticipation factor.

    La-Quisha. Replied:

    hold on to your weaves tight ladies and zestyman.

    Reply

    beytha1 Replied:

    She is coming and I hope her rih n minaj do a song I would die two deaths

    Reply

    SdotB Replied:

    that would neva happen…

    Bey isn’t doing ANY songs w/ Minaj…

    nothing against Rih but Bey wouldn’t have another FEMALE singer who isn’t NEARLY close to her level (vocally) be featured on one of her songs…besides, it wouldn’t look or feel right…

  • December 10, 2012 at 6:20 pm
    Flop Cheeta Whora gave Rob an STD from her 20 guys says:
    Vote

    rank Cooper from Pepsi has confirmed that Beyonce is being signed to their label. You dumb f**** did not read the fine print. She was never ever ever getting $50 m in her hand. Frank Cooper of Pepsi is signing her to their LABEL d and will market her. No lables want her, so she might as well try new things.

    Reply

    @_NoFucksGiven_1 Replied:

    DUMB b**** GO BACK TO THAT OTHER PAGE WHERE IT SAY SHE GETTING 50 MILLION DOLLARS YOU DUMB f***

    Reply

    Mrs Robyn Brown (Beyonce's Weave) Replied:

    She is NOT getting $50 million dollars, she signed a $50 million dollar deal, which includes Pepsi paying for the album, TV shows, marketing and many other projects. She is not getting $50 million dollars in cash from Pepsi.

    Lax Replied:

    @FLOP CHEETA B WANTS SOME OF THAT SHINE AND POPULARITY LIL MS SUNSHINE HAVE GOT. And beside that they work long and hard because Jay wants to be the #1 and not no dam second to Diddy’s ass.
    Roc Nation is signing New Artist like the gal that had all them over half a dozen babies at one time.,,

    http://rocnation.com/home/#
    Jay is wanting to also have over a couple of dozen Artist and become the Biggest label Ever and he’s working on it. Roc Nation is lining their ducks up in a row, Writers, Producers, Mixers the whole nine yards,,,,

    Reply

    Lax Replied:

    LOOK LIKE BEYONCE HAS HIT SOLID GOLD WITH
    THIS GIANT PEPSI DEAL AND IT’S OUT THERE FOLKS YOU HAVE EITHER GOT TO BE CONNECTED TO THE RIGHT FOLK, AND A SUPER STAR LIKE BEYONCE IS,,,
    http://www.forbes.com/sites/meghancasserly/2012/12/10/beyonce-knowles-50-million-pepsi-deal-takes-creative-cues-from-jay-z/
    FORBES THEM CALLS IT UNPRESIDENTED AND THAT IS GOOD FOR BEYONCE, REAL TALK,,,,

  • December 10, 2012 at 6:20 pm
    ƸӜƷ MC ƸӜƷ says:
    Vote

    Sybil, how are you holding up so far? Seethe racist b****, seethe.

    Reply

    Lax Replied:

    Remember that b’s husband is a mogul and
    he knows the business very well,,,, Bey got a Heads
    up on the BIGGEST BUSINESS DEALS in the Industry,,,

    Live Nation announced a new contract with pop singer Madonna In April 2008, a deal between Jay-Z and Live Nation for $152 million was …. On April 3, 2008, Live Nation announced it signed a 10-year, $150 million music deal with Jayz,,,,
    YOU GO BEYONCE , THAT IS HOW YOU DO THE DAMMMM THING,,,,

    Reply

    truth(i could drag the f*** icki but y, she did to herself with reFLOP and no grammy nods. so ill STOMP her pissy fans p**** in chile) Replied:

    SAAAAMMM SAAAAMMMMMM THIS IS TOOOO MUCH!!! I CAINT BREATH, my breath has been taken chile!! SHE NEAR b****** SHE IS NEAR!! THE GODDESS IS NEAR!! WE R NOT WORTHY chile!! We r NOT WORTHYYYY!!! #passes out @ the alter i built for her

    Reply

    Lax Replied:

    Beyonce signed her first endorsement deal with Pepsi in 2002 which was quickly followed by deals with L’Oreal, American Express, Samsung, Ford and DirectTV. She has launched a number of fragrances over the years, and recently signed a $20 million three year deal to develop a signature fragrance for Coty. And don’t forget the fashion line, Dereon, that she launched with her mom Tina. Beyonce’s best business deal to date has been her marriage to Shawn Carter, better known as Jay-Z, the hip hop artist, producer, co-owner of the NJ Nets and multi-millionaire entrepreneur.

    truth(i could drag the f*** icki but y, she did to herself with reFLOP and no grammy nods. so ill STOMP her pissy fans p**** in chile) Replied:

    Bey & Rhi finna TAKE IT AAALLLL OVER chile!! They r BOTH SLAYN LEFT RIGHT AND MUTHA FUCKN CENTER SO STOP TRYN TO PUT THEM AGAINST EACH OTHER YALL b******!! THEY R BOTH THE s*** SO DEAL!! U c Lax givn Bey her props JUST like i give Rhi hers! Love me sum Rhi chile…thats a seeeeeeeexy b****!

    Lax Replied:

    @jamilaa i didn’t know Nicki was dropped,
    thanks for the heads Up.

    Lax Replied:

    Nicki is on that PEPSI wagon also good
    for Her,,,,
    http://www.hollywoodreporter.com/news/nicki-minaj-signs-seven-figure-301715
    This is just great for them!!!!!!

    Reply

    jamilaa Replied:

    sweetie lax they dropped nick……cos of american idol..read up and see the shade..he said they signed bey cos she’s not just after the money but gonna make the brand super global!…KING BEY AND PRINCESS RIRI! 2013!LEGGOOO!

  • December 10, 2012 at 6:21 pm
    Objective says:
    Vote

    LOL I CAN SEE WHY PEOPLE CANT TAKE THEIR KING.B

    Reply

  • December 10, 2012 at 6:22 pm
    Flop Cheeta Whora gave Rob an STD from her 20 guys says:
    Vote

    AWWWW Now beyonce and her new label, Pepsi, are trying to commission a TV series, copying styled to rock. he is 40, fat and knows nothing about fashion. You are not get a fashion show. She are void of any personality. Her label, Pepsi need to fall back. Beyonce is becoming really cheesy, cos now I associate her a drink, i do not like. beyonce is marketed like a cheap flat soda.

    Reply

    ƸӜƷ MC ƸӜƷ Replied:

    “….copying styled to rock.” That show was about fashion and it flopped, why would they copy it? Sybil, commit yourself to the asylum.

    Reply

    Lax Replied:

    @FLOP CHEETA,,, BUT THEY GOT HER PICTURE ON THE PEPSI CAN NOW THAT
    IS A MARKETING THING THAT”S VERY CLEVER BEYONCE SHOULD EAISELY SELL ADELE’S NUMBERS NOW AND OPEN WITH MORE THEN A MILLION COPIES HER FIRST WEEK , RIGHT.

    Reply

    Lax Replied:

    @FLOP CHEETA,,,,ONE OTHER THING I WONDER IF THE BEY HIVE IS GOING TO ATTACK BEYONCE LIKE THEY DO RIHANNA WANTING HER TO GO AWAY SO SHE CAN BE MISSED????????ROTF,,,LMAO,,,,,

    BEYONCE SAYS GET OFF YO ASS KELLY AND MAKE SHYT HAPPEN,,,,
    SINCE KELLY HAVE A HOT SONG OUT WITH “ICE’ THIS IS GOING TO BE VERRRRY INTERESTING, TO WITNESS,,,RIH
    GOT THEM SINGING ABOUT DROPPING THEM DRAWS, DANCING FOR YOU AND LOOKING IN THE MIRROW ON THE CEILING, AND RIH GETTING NEKKKKKKKID,,,HMMM WHATS NEXT, FOLKS,,,RIH HAVE GIVEN THEM THE TEMPLATE ON HOW TO TALK TO YO “RUDE BOY” AND TELL HIS ASS WHAT YOU WANT, RIH HAVE POSED BUTTT NEKKKID WEARING NOTHING BUT A SMILE WHO’S GOING TO BE NEXT KELLY ARE BEYONCE SHOWING THEIR GOODIES AS CIARA SINGS SO GREAT,,,

    XoMoDe Replied:

    LOL@LAX responding to herself. So obvious. So pathetic. If you’re fooling anyone here it’s only yourself.

    Gilberto Replied:

    @Flop Cheeta Whora gave Rob an STD from her 20 guys
    “copying styled to rock.”
    Why would anyone copy a flop tv show like ‘Styled to Flop’? It was CANCELED because of low ratings. LOL. AND ‘Styled To Flop’ is already a rip off of Project Runway.

    Reply

    Lax Replied:

    @XoMo, HATERS,,,,,,Ms or Mr b**** I Guess i am talking to
    yo ass since you ring my bell, and since i am here let me tell you this,,,,I would not give a f** If B’s Deal was for 500Million Because I know that no matter what life for all of “Us Month
    To Month” People will still go on as Usual, and yo point,,,
    See mr or mrs Bytch i am used to talking to myself and to tell yo ass the truth “I love the f** Out of it, and speaking of PATHETIC, tell me what different does it make if i am talking to myself or to just you, i don’t give a f** so why are you concerned, don’t you have a skip, hop and jump button on you shyt?

    And another thing, that top 100 list is 100 people who make that forbes list each year what about all the others whos working and doing big thing too? i will tell you they are still taking one step at a time and doing it there way,,,
    @HATERS,,,,,,Remember this no matter who we are are what walk of life we are from GOD OWNS,,,,
    CATTLES ON A THOUSAND HILLS,
    GOD OWNS THE EARTH AND THE FULLINESS THEREIN,,,
    GOD KNOWS HOW MANY STRINGS OF HAIR IS IN OUR HEADS AND EVEN IN THEM lACEfRONTS PEOPLE WEAR SOOOOO GIVE GOD THE GLORY BECAUSE HE BLESSES US AND HE CAN ALSO TAKE THEM BLESSINGS AWAY, YOU KNOW!!!!

    jamilaa Replied:

    STOP IT KELLY!!!! no need to hate on bey! she doing the damn thang!

    Reply

  • December 10, 2012 at 6:23 pm
    OK says:
    Vote

    I have no ill feelings towards Bey, but if this album doesn’t smash–and I have a feeling it won’t perform up to expectations, not being a hater, just realistic, given the current musical climate–well, I don’t think she can afford 2 underperforming albums in a row, even if she IS Beyonce.

    Reply

    ƸӜƷ MC ƸӜƷ Replied:

    Especially when he just said they want this to be her biggest era (outperforming DIL and IASF).

    Reply

    Flop Cheeta Whora gave Rob an STD from her 20 guys Replied:

    Sony know this, that is why she has to t 360 deal with Pepsi. She will be on their label.

    Reply

    Mrs Robyn Brown (Beyonce's Weave) Replied:

    LOL, Exactly, Pepsi has her by the titties, that is a deal worth $50 million USD, she is not getting $50 million USD in cash from Pepsi. I don’t get why people do not understand this part.

    TheOneAndOnly Replied:

    Sigh…obviously you girls didn’t pay attention in economics class…Have a seat and let me school you really quickly..

    Just because the money isn’t going into her pocket, does not mean that the $50 million isn’t going towards her repertoire. And mark my words, Forbes WiILL be adding this $50 million to her earnings for their 2013 year end list because it is money earned, no matter how it is saved or spent.

    SECONDLY, you girls must not have taken into consideration the amount of money she will be reaping in from the ads, videos, tour, and merchandise. Especially because she will have 50% creative control on EVERY SINGLE PROJECT. All at the expense of Pepsi, instead of coming from the $775 MILLION she and her husband already has sitting in the bank.

    I hope y’all took notes, because I will not be repeating myself. Good Day.

    HALF AMAZIN Replied:

    You haven’t schooled anyone with anything sorry

    boopboop Replied:

    your right….it WILL underperform! mark my words! all this $$$ wil be waste! it would HAVE to do taylor swift 1st wk #’s to not flop and it will be lucky to sell 200k! all this promo WILL NOT help her album! her stands will be VERY surprised and disapointed when it FLOPS!

    Reply

    keyzz Replied:

    WTF are u talking about 200k.. 4 first week was 300k+ have a f***** seat!

    s*** Replied:

    You got that right, just like all the promotion she did for her last album that flopped!!! Did her stans forget that?! Now she wants to ride on Frank Ocean’s band wagon, she wants his songs, why doesn’t she write her own? Because her music is whack, childish and ghetto!!! Can’t wait till it flops… hahahahaha!!

    lola Replied:

    OK,
    I don’t think that this album will underperform. Reason being is because she has good producers and songwriters such as Hit Boy, Miguel, Justin Timberlink, Teddy, Ne-Yo and more to be announced helping with the creative process. Also, she’s learned from her mistakes. 4 flopped because it was mainly an old school, R&B record, but 2 million for an R&B album is actually not bad. I believe she will always go platinum in the US no matter what, but she probably will have a more mainstream and signature sound this time around; Pepsi will make sure of that since they are investing 50 million dollars in her project.

    Reply

    TinaMinaj Replied:

    Here’s the great thing about this whole situation, COME RAIN COME SHINE this coming era will be BETTER THAN THE LAST!

    Reply

  • December 10, 2012 at 6:24 pm
    Flop Cheeta Whora gave Rob an STD from her 20 guys says:
    Vote

    Beyonce is so cared of Rih and gaga and how they rule radio, she even got her 360 pimp daddies, pepsi ,to put her single in the commercial. She knows she will flop on radio. She knows rih will swallow on radio, cos rih shines on radio, so she needs it on the commercial. Her name is weak, She cannot sell on her name. Stay will slay the pepsi song

    Reply

    aynon Replied:

    even though she just sold close to 3 milli from 4 with on her name…

    Reply

    Lax Replied:

    Speaking of 360 deals Jay and Madonna are both
    in that kind of a deal with “Live Nations” and it reads like its not a bad thing that 360 deal,,,
    @FLOP CHEETA,,,,So True,,,

    Mrs Robyn Brown (Beyonce's Weave) Replied:

    LOL 4 did not sell anything near to 3 million albums, it sold 2.5 million and dropped out of all the charts all over the world. This is why Columbia doesn’t want to fund the album, this is why Columbia got Pepsi to lock Beyonce into a $50 million dollar 360 contract which includes Pepsi paying for the album.

    truth(i could drag the f*** icki but y, she did to herself with reFLOP and no grammy nods. so ill STOMP her pissy fans p**** in chile) Replied:

    Girl rest yo d*** jerkers. Rhi and Bey r like sisters they r BOTH great, h**

    Reply

    lola Replied:

    b**** I can’t even understand what the hell you wrote! It sounds like you have a 5th grade education!

    Reply

  • December 10, 2012 at 6:25 pm
    @_NoFucksGiven_1 says:
    Vote

    BEYONCE IS COMING TO SNATCH WIGS FROM EVEN ADELE. YALL BETTER HOLD ON THIS GOING TO BE A BUMPED RIDE

    Reply

    U Funky Hoes must Deal Replied:

    it’ll be more of a smooth ride than 4 *remains unbothered*

    Reply

    @_NoFucksGiven_1 Replied:

    SHUT THE f*** UP AND GO TALK TO RIHANNA DUSTY p****

    U Funky Hoes must Deal Replied:

    Lmao!!! i don’t care about rihoe nice attempt tho you tried :)

    Lax Replied:

    Rih’s dusty p**** in in Paris on still yet
    another Job,,,,
    http://rihannadaily.com/2012/12/10/rihanna-spotted-leaving-her-hotel-in-paris-today/
    I mean whats a Girl to do when BEYONCE is getting
    all of the BIGGEST DEALS IN HISTORY,,,

  • December 10, 2012 at 6:26 pm
    Peter says:
    Vote

    One Word: LEGEND.

    Reply

    U Funky Hoes must Deal Replied:

    One Word: Thief

    Reply

    @_NoFucksGiven_1 Replied:

    b**** SHUT THE f*** UP AND GO HEAD RIHANNA TAKE HER MOUTH OFF OF CHRIS BROWN d***

    U Funky Hoes must Deal Replied:

    i’ll bust you in the face h** like i had stated b4 one word: Thief

    Gilberto Replied:

    @U Funky Hoes must Deal

    One word: PRESSED.

    U Funky Hoes must Deal Replied:

    Two words f*** OFF

  • December 10, 2012 at 6:28 pm
    WhyYouMadt says:
    Vote

    My o my “The most successful global album she’s ever done” I hear b****** wigs trembling in fear. Lol. Your fave better hurry up & release whatever flop album. The legends coming back for blood & scalps!!!

    Reply

    Lax Replied:

    And while b****** wigs are trembling I hope this goes well for B because if it doesn;t go as planned it will be really bad, for many people who love B’s hard Work Ethics,,,,this has to work for B and the people who Supports Her Efforts around the Globe!!

    Reply

    truth(i could drag the f*** icki but y, she did to herself with reFLOP and no grammy nods. so ill STOMP her pissy fans p**** in chile) Replied:

    Ur right buddy, she gotta bring it but im sure she will

  • December 10, 2012 at 6:28 pm
    Flop Cheeta Whora gave Rob an STD from her 20 guys says:
    Vote

    You can see why Colombia are pissed with Jay and Bey. Beyonce tricks Sony into signing ROC NATION under their wing, and flop nation have burned money and produced not a single hit. Only person album came this year on flop nation – and that flopped. Then 4 was a huge promo: VHI docu, french xfactor, another french Tv show, Fashion magas, Billboard michelle obama speech BS, Good morning America, target deal etc. Her fake and for what? for all of rihs albums to outsell 4.

    And with adele, this time, Sony were not got give her this a LIST budget. So, she had to do a 360 with pepsi. When this album flop, she will leave Sony. Sony cannot market her anymor, the whole RNB diva thing is finished and she has not other musical talents.

    Reply

    @_NoFucksGiven_1 Replied:

    You can hate all you want. But last time i check 4 out sold rihanna album in the U.S.A only reason she sold more cross seas cause she was doing tour with out tour the b**** want sell. You see her show a complete flop. b**** you will deal

    Reply

  • December 10, 2012 at 6:32 pm
    Flop Cheeta Whora gave Rob an STD from her 20 guys says:
    Vote

    Sony are not playing. They cut Rita Whora budget too. Have u seen her new cheap video? They made it in four hours, Rita whora does not have connections like Beyince, she had no company willing ti fund the video. She sucked and f*****, That would of raised extra dough.

    Sony is nit giving any more money LOL LOL Rih got dat more def jam. HA HA HA HJA HA HA HA

    Reply

  • December 10, 2012 at 6:33 pm
    WhyYouMad says:
    Vote

    b**** is your hooked on phonics delayed when you type?? Only legends get their faces immortalized on cans of Pepsi. First MJ now the BEYONCÉ do your homework before you flex your font squirrel monkey. Ugh basic b****** I swear.

    Reply

    TheOneAndOnly Replied:

    Been trying to tell these dumbass girls but they refuse to listen. When their wigs are snatched and King B leaves their mouths and their pussies dragging on the floor…they’ll learn.

    Reply

  • December 10, 2012 at 6:34 pm
    Flop Cheeta Whora gave Rob an STD from her 20 guys says:
    Vote

    Beyonce is fat and looks The same age as Lisa Ray.e That us not a 31 year old. No f****** wayl. She is 40 and you know it. Beyonce, I read the interview at Billboard. You are a non mother f****** factor at Sony, Adele killed your s***, Now Colombia know you are past your prime, They refused your A list budget. You had do a 360 deal and pimp your ass to the highest bidder. Colombia take Pepsi calls, that is the only way how you get the meetings. Colombia know u are over, that is why they are letting Pepsi pay to make your flop album and expensive marketing. Pepsi don’t give a s*** if your albums sales, they using you to sell there drinks They do not give a f*** where u chart on itunes, this is just product placement for them. What’s up? Colombia were pissed than your and Riat whora burned tens of millions of flop albums? Sony have seen a younger black girl on rival label, label not even as big as Sony, she s*** of over you WW.

    U might as well leave Sony, when this LP flops. Maybe you can sign to pepsi.

    LOL LOL LOL HAD BEG PEPSI TO FUND HER LP AND PROMO. b****, you are gonna more than $50 to beat rih, U need a BILLIONAIRE TO TAKE OUT RIH.

    Reply

    TheOneAndOnly Replied:

    SMH….Here you go baby. Merry Christmas. You need it.

    Experienced Counselor, Therapist and Registered Mental Health Manager. Extensive Experience in Psychiatry. Free Minutes To Explain Your Issue. http://onlinepsychiatrist.co.in/

    Reply

  • December 10, 2012 at 6:36 pm
    Suicide Blonde says:
    Vote

    Jesus!, another post about this, you make it seem like this is such a big deal. To me this was when Pepsi really make a great publicity and was when THEY SOLD THE MORE, they did no wrong, he was who gave them to earn more money.

    http://25.media.tumblr.com/tumblr_m7g1u2syD71rb9x7no1_500.gif

    Reply

    ƸӜƷ MC ƸӜƷ Replied:

    http://25.media.tumblr.com/tumblr_mb7veh3wYq1ql5yr7o1_400.gif

    Reply

    Suicide Blonde Replied:

    It is true.

    ƸӜƷ MC ƸӜƷ Replied:

    Of course its true.

    http://gifsoup.com/webroot/animatedgifs1/1881100_o.gif

    Suicide Blonde Replied:

    Truth tea, some attitudes never change.

    http://s3.favim.com/orig/44/lady-gaga-look-it-up-madonna-reductive-Favim.com-369148.gif

    Suicide Blonde Replied:

    Crocodile tears.

    miss marvel (the avengers) Replied:

    http://24.media.tumblr.com/tumblr_lfdj9spU2q1qft0bto1_500.gif

    Reply

    Suicide Blonde Replied:

    Ryan is cute.

    Suicide Blonde Replied:

    @ƸӜƷ MC ƸӜƷ
    Totally a Diva, love it.

  • December 10, 2012 at 6:37 pm
    Pop Royalty says:
    Vote

    ^^^ i see someone who’s Mad tho.

    Get Money Beyonce.

    Reply

    U Funky Hoes must Deal Replied:

    Oh your back after you got your wig snatched are you still bald??? tell me how you really feel about rih? don’t hold back

    Reply

    Pop Royalty Replied:

    .

    U Funky Hoes must Deal Replied:

    speak up son

    Mrs Robyn Brown (Beyonce's Weave) Replied:

    She is not getting $50 million USD from Pepsi, she signed a deal WORTH $50 million USD which includes an album, commercials, TV specials…etc. This is what a 360 contract looks like.

    Reply

    TinaMinaj Replied:

    Must a damn good 360 contract! $50million worth?? I don’t know any artist that wouldnt take it any day.
    COME HARDER!

  • December 10, 2012 at 6:38 pm
    Flop Cheeta Whora gave Rob an STD from her 20 guys says:
    Vote

    Beyonce will be the only singer signed to PEPSI. Thing this, Coke is the bigger brand in every market. No wonder Sony have washed their hands from this washed up diva that won’t accept that she is past her prime.

    While coke sponsor the world cup and olympics….pepsi are left with an old fat washed diva

    Reply

  • December 10, 2012 at 6:38 pm
    @PWetsh PEGGYHYLS Wetsh says:
    Vote

    Her name alone is a massive BOMB ANATOMICAL TO NAVI S HEART!!! Good luck y’all BeyHive will control 2013

    Reply

  • December 10, 2012 at 6:41 pm
    EJR43 says:
    Vote

    SLAY! This is f****** EPIC!!!!! f*** a wig, hide your asses because Beyonce is coming for it. Rihanna just got demoted from being Bey’s driver to her bellhop. She better not drop Bey’s $50,000 suitcase either, I don’t care how heavy it is!

    Reply

    Lax Replied:

    ROTF,,,,LMAO,,,

    Reply

  • December 10, 2012 at 6:42 pm
    Anti_Intellect (@Anti_Intellect) says:
    Vote

    She gone have to do Michael Jackson Thriller numbers to live up to this deal. But if anyone can buy it its Beyonce. If she have to spend $50 million for a diamond ceritified album she’ll do it.

    Reply

  • December 10, 2012 at 6:43 pm
    Monstarebel (Tamartian) says:
    Vote

    Good for bey

    Reply

    I AM BLUE THE REAL HIVE Replied:

    very good for her

    Reply

    U Funky Hoes must Deal Replied:

    kiss ass h**

    Reply

    Monstarebel (Tamartian) Replied:

    how?

  • December 10, 2012 at 6:44 pm
    ƸӜƷ MC ƸӜƷ says:
    Vote

    Exciting news for Beyonce & Co. and to her fans I’m sure but you guys are hyping up more than Gaga does……and that’s not good, just let it play out before going all nuts guys.

    http://nyulocal.com/wp-content/uploads/2012/09/tumblr_maef7xsN5g1r0ce3b.gif

    Reply

    I AM BLUE THE REAL HIVE Replied:

    gaga wont do more than bey

    Reply

    Jenna Replied:

    Its only these foolish blog sites.

    Reply

    TinaMinaj Replied:

    But the thing is Beyonce hasn’t been hyping herself on twitter like ALL the other artists.

    Reply

  • December 10, 2012 at 6:45 pm
    RoyalKev says:
    Vote

    This is why I find Beyonce so fascinating. She’s so hands on and she knows precisely what she wants, yet she seems humble enough to have an equal partnership with. She doesn’t have an ego when it comes to creative control. She obviously believe in making it a group effort when it comes down to the vision and what she delivers. That’s when great things happen. I really feel like this era will be something special because everyone involved seems to have a team spirit! Beyonce has that perfect balance to her personality. She let people bring something to the table, but she’s knows when to stand at the head of it!

    http://www.thepagewithroyalkev.com

    Reply

    I AM BLUE THE REAL HIVE Replied:

    her comes back are always bigger than death i cant wait

    Reply

    HALF AMAZIN Replied:

    Balance to her personality? What personality???

    Reply

  • December 10, 2012 at 6:45 pm
    Dane says:
    Vote

    Beyonce is not playing this go around

    Reply

    I AM BLUE THE REAL HIVE Replied:

    navi are thumbing us down shameee

    Reply

  • December 10, 2012 at 6:46 pm
    honeychildplease says:
    Vote

    I stan for no one, but i do admire beyonce as an entertainer…I hope 2013 works out to be a good year for her, but i must admit i have my doubts somewhat

    Reply

    I AM BLUE THE REAL HIVE Replied:

    2013 willl b sooo big

    Reply

    CHUDDS Replied:

    So do I. I loooooooove me some Bey, but she will have to use every BIT of her SLAYAGE to live up to all of this hype. No one is doing huge numbers except 10 year old pop acts and Adele.

    Reply

    U Funky Hoes must Deal Replied:

    basic b**** stan for other basic bitches_ Be afraid of the disappointment that you are about to encounter see you in FEB

    CHUDDS Replied:

    Guuuuuuuuuurl aren’t you a Ciara fan? I won’t even go tit for tat with you honey.

    Monstarebel (Tamartian) Replied:

    Can I borrow your wig gworl??? kii

    Reply

    honeychildplease Replied:

    Lol honey child this b1 remi aint cheap. Only if you plan on treating this wig like blue ivory will you be able to borrow it….

    Monstarebel (Tamartian) Replied:

    lol I’ll take GOOD care of it dawling

  • December 10, 2012 at 6:49 pm
    BEYONCE4LIFE says:
    Vote

    The KING BEY Bombs are coming!!!! The Navy better man their stations and protect their prized goat!

    Reply

    I AM BLUE THE REAL HIVE Replied:

    navi are thumbing down

    Reply

    XoMoDe Replied:

    Of course they are. The Navy is scared. What does Rihanna have going on right now that competes with this momentous news coming from Beyonce’s camp?

    Lax Replied:

    NAVY IS NOT THUMBING DOW, BLUE FROM THE BEY
    HIVE,,,,

    Lax Replied:

    NAVY KNOW THAT WHATS FOR THE ARTISTS IS FOR THEM AND THE DEVIL IN HELL CAN’T TAKE WHATS FOR THEM AWAY FROM THEM,,,,,NAVY HAPPY FOR B ITS’S GOING TO BE FUN SEEING B IN ACTION , KNOWING THAT ALL EYES ARE GOING TO BE ON HER,,,,,AND IF YOU LET THE BEY HIVE TELL IT NO OTHER ARTIST IN THE WORLD MATTER ONE SINGLE DAM ANYWAYS AS FAR AS BEYONCE GOES, RIGHT BEY HIVE?.

    Lax Replied:

    @BEY HIVE,,,
    I always notice how the Bey Fans always praise B to high heaven and RIGHTFULLY SO, But i also notice how no one is calling B ILLIUNATI DEMON s*** dah, dah, dah,and all those NEGATIVE names Rih often get from the Hive , and this is simply amazing.
    For all of the Names that Rih get called and the slanderous slander it’s amazing to see Rih still standing aganist all odds.

    PS
    It also CROSSED my mind how Rih had that 25million deal with Nivea and they didn’t renew Her Contract, oh well all is well that ends well, good for B & Jay Though
    because after all I am Reminded that B and J sets the Rules In the Game, and any one would be hard pressed to not see the Wonderful things Jay and B have bought to the world of Entertainment, I told Yall that Jay knows what He’s doing , Look at where Rihanna has come from and made it too in 7 years!!!Roc Nation is a Team over there, and is you don’t believe me then ask Solange!!!!

  • December 10, 2012 at 6:55 pm
    Bey Fan says:
    Vote

    So based off what some of yall Ri fans just read, yall are drawing the conclusion that she should sell a million copies her first week??? What about this read indicated that?

    You ppl kill me…. smh

    Anyway, cant wait for MY BEY to hit the stage…. we ready….

    Reply

    boopboop Replied:

    yes cuz all of the $$$ poured into this and it said in the article they want it “the most successful global album that she’s ever done”

    so…for it be MOST SUCESSFUL it NEED to sell a mil copies 1st wk! anything under 500k would be a FLOP and even 5-600k wouldnt be that great with all the $$$ they spent!

    she will be lucky to sell 200k. VERY RARELY do artists sell MORE on thier later releases esp if they start out with HIGH NUMBERS to being with! if you start out HIGH you usually GET LOWER WITH EACH RELEASE!

    Reply

    Gilberto Replied:

    “for it be MOST SUCESSFUL it NEED to sell a mil copies 1st wk!”
    Sorry, b****. YOU are the one saying that not Pepsi, Columbia or Beyoncé. How are you to say how much Beyoncé needs to sell? You should spend your energy into Rihtard, her album is falling like rock everywhere. She even needed to promoted it on X-Factor again because her wacky album was already almost out of the top 10 after a few weeks of its release. LOL. Pathetic!

    Gilberto Replied:

    They’re delusional as f***. They’re so pathetic to say that Beyoncé needs to see this or that when their fave struggle to sell Platinum. She only archived her first #1 album after 6 tries and with very lacklustering sales… even 4 outsold it. Top top it off, she has 5 flop albums. LOL.
    Taylor Swift only sold 1 million ’cause her deal with Papa John’s Pizza which sold her album for $7 (50% off) if you ordered a large topping pizza. Gaga only sold 1 million because her 99 cents deal.

    Reply

    Lax Replied:

    @GILBERTO As long as R is still in the game, nobody is
    going to sweat the small talk, because we have heard it all before,,,,

    TAYLOR SWIFTS NUMBER 1 FAN!!! Replied:

    @Giberto.
    Dont talk crap

    “Swift’s unique deal with Papa John’s yielded a meaty 8,000 copies of “Red”

    dont believe me? check fory yourself.

    http://www.billboard.com/news/taylor-swift-s-red-sells-1-21-million-biggest-1007994382.story#/news/taylor-swift-s-red-sells-1-21-million-biggest-1007994382.story

  • December 10, 2012 at 6:59 pm
    boopboop says:
    Vote

    too bad bb changerd thier rules…id suggest bey sell her album for 1 cent to get a mil copies 1st wk but bb dont count albums under 3.99…BUT dont be surprised if she DOES pull a gaga and HEAVILY DISCOUNT her s*** to get more ppl to buy!

    Reply

    Gilberto Replied:

    Don’t you remember when Rihtard sold Rated Flop for 99 cents during the Black Friday week? I DO, b****. LOL. It failed to sell 200k. So why are you concerned about Beyoncé’s first week sales? LOL.

    Reply

    JACKSON360 Replied:

    Don’t forget this past summer Def Jam marked TTT down to like $5 because they knew it wouldn’t go platinum at the rate it was selling full price.

    Gilberto Replied:

    @JACKSON360
    I remember Talk That Flop was marked to $4 after two~three weeks of its release in US because the album was out of the top 10. FLOP. Don’t forget that TTT is available for £3 in UK supermarkets. LOL. FLOP.

    TinaMinaj Replied:

    You know ypou should do more research on your fave artists before calling out situations your fave has been in..

    Reply

  • December 10, 2012 at 7:03 pm
    XoMoDe says:
    Vote

    ROFLMAO! This is all causing Sybil/Lax/Kelly’s head to explode, she’s gonna need a bigger dosage of Ritalin and tighter latches on her strait jacket before the night is over…and I f****** lurve it!! Seethe b****, seethe! Are you trembling and experiencing palpitations from the bomb Beyonce and Pepsi are about to drop on Pearl Harbor (aka Rihanna.) I bet even Jay is pulling Bey aside and asking her to not mash on his client too hard! Reminding her that the chump change Rihanna brings into the Carter house is at least enough to keep Blu outfitted in bibs.

    LOL :D :D :D

    Like I said before, watching you burn up from jealously, angst and fear of Beyonce and this major and elitist promotional campaign that’s about to be unleashed in a few weeks and take the world hostage is equally as thrilling as King Bey herself. I know you’re ugly as f*** but I still wanna see the fear in your eyes over this, so go ahead and flash your hideous pic right quite. Just give me a sec to put on my shades first so your face doesn’t TOTALLY burn my own eyes! :P :P :P

    Beyonce is owning 2013 before it even starts!
    Oh, you mad? You should be!
    See it, fear it, know it!

    Reply

    Lax Replied:

    XOMODE,,,, you are a lying Wonder. My debate has never been about Beyonce’s wealth because i know that shes rich as country butter and with Jay that make the pot sweater But what I do say is that others deserves a chance to be just as great.
    And I love reading your narrowed minded ass saying B owns 2013 and it hasn’t even happened yet, WHO KNOWS THE WORLD MIGHT NOT LAST UNTIL NEXT WEEK,,,,,BETTA ASK SOMEBODY,,,,,,and when you make a statement like that it means that NONE OF THE OTHER ARTISTS STAND A CHANCE WHILE THE KAAAAAANG IS HUMMING , RIGHT?SOOO IT WOULD BE SAGE TO SAY THAT ALL OF THE OTHER ARTIST IN THE GAME MIGHT AS WELL GIVE IT UP BECAUSE IT’S NOT GOD WHO OWN THE WORLD IT’S BEYONCE, RIGH?

    Reply

    Lax Replied:

    @XOMODE,,,,,
    I SEE YO MONKEY ASS IN THE RIHANNA POST TRYING TO GIVE HER HELL AND TRY AND MAKE THE NAVY THINK RIH AND ALL OF THEM ARE LOOSER,,,,
    TELL YOU WHAT I AM HAPPY FOR BEYONCE AND THIS IS GOING TO BE VERY INTERESTING TO SEE JUST HOW FAR PASS THE CLOUDS B IS GOING TO FLY THIS ERA, I CAN’T WAIT, TO HEAR GER NEW MUSIC AND WHERE ALL OF THE EXCITEMENT END UP AT,,,,
    @XOMODE,,,NO I AM NOT GOING CRAZY OVER B’S $$$$$
    I WILL STILL BE DOING MY 9-5 AND MAKING IT IN LIFE
    LIKE I HAVE ALWAYS DONE AND WILL BE PERPARED WHEN THE BEY HIVE AND YO MONKEY ASS TRIES TO USE THIS NEW FOUND JACKPOT WIN OF B’s TO TRY AND HOLD RIHANNA AND HER NAVY HOSTAGE OVER ,,,,

  • December 10, 2012 at 7:04 pm
    miss marvel (the avengers) says:
    Vote

    Reply

    Pop Royalty Replied:

    hmmmm.

    Reply

    Suicide Blonde Replied:

    @Pop Royalty
    Watch out!…he’s mine.

    I AM BLUE THE REAL HIVE Replied:

    BEYONCE IS COMING OUT BIIIIIIIG AND THIS VIDEO SUCKS

    Suicide Blonde Replied:

    This video has always makes me horny.

    Reply

    I AM BLUE THE REAL HIVE Replied:

    GP f*** YOURSELF

    Suicide Blonde Replied:

    h**.

    ƸӜƷ MC ƸӜƷ Replied:

    My baby <3 :D ;)

    Our first dance at our wedding.

    http://gifsoup.com/webroot/animatedgifs6/2592111_o.gif

    Reply

    Suicide Blonde Replied:

    LMAO.

  • December 10, 2012 at 7:05 pm
    boopboop says:
    Vote

    OVERHYPE dont mean SALES! ask lady gaga! she overhyped BORN THIS WAY for MONTHS and it ended up FLOPPING and getting STEAMROLLED by ’21’!

    bey is doin the most cuz she DESPARATE! she know her time is UP but she tryna to fool the public into thinking ppl besdies her flea hive gives a damn about her anymore! all this $$$ and promo will be WASTED just like it was wasted on rita ora!

    Reply

    EnRanc Replied:

    If telling yourself that makes it a little easier for you to sleep tonight, then so be it. The rest of us know better though.

    Reply

    I AM BLUE THE REAL HIVE Replied:

    Gilberto Replied:

    “OVERHYPE dont mean SALES! ask lady gaga!”
    Yeah, Gaga is definitely worried that ‘Born This Way’ “only” sold 6 million. How much did Talk That Flop sell anyway? 3 million? LOL. FLOP! BTW sold more than any Rihtard’s album to date, so have a seat and watch Beyoncé and Gaga’s show in 2013. You should try saving UnaFLOPogic, it’s already falling on the charts everywhere. P!nk just pushed her into the corner and she’s afraid to came out of there.

    Reply

    I AM BLUE THE REAL HIVE Replied:

    UNAPOLOGETIC SANK ON UK CHART 1-6 WITH 30K SOLD OUT THIS WEEK SHAME ITS ON SALE NOW AFTER 2WEEKS

    I AM BLUE THE REAL HIVE Replied:

    Celebrities flocked to Miami Beach for this weekend’s annual Art Basel contemporary art fair.
    It was rumored Beyoncé and Jay-Z would be making an appearance, but it proved reality as the power couple touched down in the sunshine state to hit a few parties and pose with some art pieces.
    While Blue Ivy was clearly with a babysitter, Beyoncé instagrammed and tumbled her way through the weekend, posing with art at the convention center or showing off her killer updo.
    Be sure not to miss cameos by Beyoncé’s mom, Tina, and former Destiny’s Child bandmate, Kelly Rowland.

    Reply

    Mrs Robyn Brown (Beyonce's Weave) Replied:

    She’s under pressure because she has to make sure Pepsi sells $50 million USD worth of drinks. If halfway Pepsi sees this as a sunk cost, they’ll pull the plug and Columbia will drop her quietly, especially considering the budget for 4closure vs its lack of dividends.

    Reply

    TinaMinaj Replied:

    Hahahahaha please get an education in business before you make a total fool of yourself…smh

    Lax Replied:

    @BOOPPOOP Kind of reminds me of the republucans
    trying to buy the Election and had the Billioniares and
    Millionaires dropping $$$$$$ like trees drops leaves in the fall time , and well yall know the rest of the story.
    I wonder what ia Mariah and others going to do to get their albums to the top in 2013 with B taking over?Cough* Cough*,,,

    Reply

  • December 10, 2012 at 7:07 pm
    Monstarebel (Tamartian) says:
    Vote

    Only reason I come for BEYONCE is because her fans always come for RIHANNA… I actually think beyonce is extremely talented & beautiful although she can’t act for s*** but anyways Good Luck to beyonce & her crazy ass fans this upcoming era Smh this will be interesting…

    Reply

    U Funky Hoes must Deal Replied:

    fake ass

    Reply

    Monstarebel (Tamartian) Replied:

    I’m the REALEST b**** on here & you will deal hun xo

    I AM BLUE THE REAL HIVE Replied:

    RIHOE IS FANS ARE ALWAYS COME FOR HIVES

    Reply

    Monstarebel (Tamartian) Replied:

    no sweetie the h** starts s*** all the time I’ve never had problem with bey until I came on this site and seen how horrible the the h** treats my Fav RIHANNA

    TinaMinaj Replied:

    See right there. Come at her acting but she is a GOLDEN GLOBE nominated actress….Beyonce lets her achievements speak for themselves…

    Reply

  • December 10, 2012 at 7:08 pm
    Career Ender (Fierce Warrior) says:
    Vote

    Wait!!!

    I thought Bey was done, Navy please explain?

    I see the Navy are pressed, but I won’t shade Rih though

    Reply

    I AM BLUE THE REAL HIVE Replied:

    THEY HIDING THEY CANT WRITE ANYMORE

    Reply

    Lax Replied:

    NAVY know that when the Hive says they wished R WOULD GO AWAY For a while we know they don’t mean that, because B is working just as hard now if not harder over 15 years ago. So it’s safe to say that R working is as normal as ever and with all of the hate, lies and slander that R gets just because Shes working It is only the Good Lord Who have Kept R this long and her working as hard as she does just to keep her pertty head above water in this dog eat dog world of entertainment.
    PS
    Because God knows how the Hive hates seeing anybody shine for any length of time, with PESPI riding with B I
    SUPPOSE they are GEARING up for the TAKE OVER and all the other ARTIST had better TAKE A VACATION AND LET B RULE THE WORLD, RIGHT HIVE?,,,
    BEYONCE OWNS ALL THEM ARTIST DON’T SHE HIVE,,,,LMAO,,,

    TinaMinaj Replied:

    I don’t know what lord you talk about because the one i know doesn’t condone w**** like behaviour…
    And the hive doesn’t want Rihanna or other artists to go away. Quite the contrary actually, how will we then appreciate Beyonce’s talent if we don’t get to see mediocre acts?

    Mrs Robyn Brown (Beyonce's Weave) Replied:

    We aren’t hiding honey, we’re laughing at this $50 million USD 360 contract Pepsi has made Beyonce sign. Now she is under pressure, she has to make sure she delivers the album of her LIFE because Pepsi has to sell $50 million USD worth of drinks with the money they’re pouring into this. Pepsi has her by the titties, she better deliver.

    Reply

  • December 10, 2012 at 7:12 pm
    Monstarebel (Tamartian) says:
    Vote

    Rihanna stans Vs Beyonce stans = TIRED

    When will the war between them end fuuuuck people here don’t get tired of fighting over the same b******* like really?

    Reply

    I AM BLUE THE REAL HIVE Replied:

    U ALWAYS START DOE

    Reply

    Monstarebel (Tamartian) Replied:

    I throw shade!! i don’t sit on here and argue back and forth about sells n s*** like that

    HALF AMAZIN Replied:

    Y’all must be in high school fighting over two b****** that don’t know either of you

    Reply

    TinaMinaj Replied:

    It will end when the navy GETS OFF BEYONCES ASS and help Rihanna make a legacy OF HER OWN. Why is it that you always want her to outperform Beyonce? Can’t she work towards outperforming herself??

    Reply

  • December 10, 2012 at 7:14 pm
    st32 says:
    Vote

    #winning

    Love you Beyonce!!

    Reply

    I AM BLUE THE REAL HIVE Replied:

    WE KILLING THE NAVI ALREADY

    Reply

  • December 10, 2012 at 7:17 pm
    mc the place to be!! says:
    Vote

    Oh please didn’t they say 4. Was like anything I haven’t heard yada yada ill doubt shell pull Taylor or GaGa numbers her first week if anything if the dream is producing it be ready to hear the same generic crap he always f*** up someone album!

    Reply

    I AM BLUE THE REAL HIVE Replied:

    WE COMING AS NEVER BEFORE

    Reply

    Virtuoso Intellect Replied:

    You’d know alot about generic, MC fan. She’s the lazy cow that had the dream produce her entire album. King B has been working with a plethora of producers.

    Reply

    ƸӜƷ MC ƸӜƷ Replied:

    @Virtuoso Intellect

    A lazy “cow” that outsold your fave in any possible front, please don’t try honey, we all know who your King B of stealing and bleaching stans for and she has nothing on Mimi, go spin her GENERIC songs from her GENERIC discography.

    TinaMinaj Replied:

    @virtuso intellect made a clearly stupid comment but there was no neeed to call Beyonce’s discography GENERIC because we all know it is far from generic..

  • December 10, 2012 at 7:17 pm
    BEYSUS OVER JESUS says:
    Vote

    THE NEWS REPORTERS JUST CONFIRED THAT HURRICANE BEYONCE WILL BE SWEEPING WORLDWIDE…A NATIONAL SLAY…A WORLDWIDE SLAYAGE, WHEN WILL YOU FAVE GO 50 MILLION FOR PEPSI?

    Reply

    I AM BLUE THE REAL HIVE Replied:

    And, while fans have high expectations for B’s highly anticipated 2013 album release, Ne-Yo is working overtime to make sure he gives fans what they are waiting for. He added, “Who knows? Maybe we’ll get another ‘Irreplaceable’ out of the batch. You never know.”

    In addition to Ne-Yo, Beyoncé has also hit the studio with the likes on Jay-Z, The-Dream and Miguel. “I’m excited to hear the direction of her new material, and hopefully come up with something that’s really special and really showcases her perspective,” the Grammy-nominated Miguel told MTV News earlier this fall. She has also been rumored to be recording with Justin Timberlake; though that remains a rumor and pop music lover’s dream.

    The-Dream previously teased that something new from Beyoncé might drop by February, timed to her performance at the Super Bowl in New Orleans. “She’s already gearing up to get ready to put stuff out,” he said. “I’m sure there will probably be a couple records you hear before the Super Bowl gets here.”

    While fans have yet to hear those new tracks, two images from her partnership with Pepsi (the folks who sponsor the Super Bowl halftime show) have been released. One image features a kissy-faced Beyoncé pushing a shopping cart full of the soda pop, while the other is a close-up of the singer. The latter will appear on her very own line of limited-edition soda cans. The deal is reportedly worth $50,000,000. She will also star in a commercial for the soft drink brand.

    “Pepsi embraces creativity and understands that artists evolve,” Beyoncé says of the new collaboration. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

    Additionally, Pepsi logos will display prominently on her 2013 tour. The company will also work to pick out local talent to play on stops during the trek.

    Reply

    zania Replied:

    Of course Jayz would get all the hottest artist and producers in the industry to collaborate with her, so she get do better on the charts this time. Miguel had several #1’s on the billboard chart, of course she is going to jump on his band wagon. She probably is trying hard to get a coll with Adele for hot 100 chart, she cannot do it herself anymore. She needs her money, her husband influence to get her all PR, and all the hottest artist, producers to help her sell her album. I guess she realize creating her own music didn’t work with 4, remember that she said that she was creating a new sound, which her album didn’t do well globally. She is walking in the shadows of Rihanna now.

    Mrs Robyn Brown (Beyonce's Weave) Replied:

    We’re laughing at this $50 million USD 360 contract Beyonce has signed with Pepsi. Now she is under pressure, she has to make sure she delivers the album of her LIFE because Pepsi has to sell $50 million USD worth of drinks with the money they’re pouring into this. Pepsi has her by the titties, she better deliver.

    Reply

    TinaMinaj Replied:

    PLEASE GO AWAY AND GET DELIVERED WITH THAT PATHETIC USERNAME! PEOPLE LIKE YOU ARE NOT NEEDED IN THIS WORLD AND MAKE BEYONCE AND HER FANS LOOK BAD!

    Reply

  • December 10, 2012 at 7:18 pm
    BEYSUS OVER JESUS says:
    Vote

    CONGRATS KING BEYSUS

    Reply

    I AM BLUE THE REAL HIVE Replied:

    Reply

  • December 10, 2012 at 7:18 pm
    BEYSUS OVER JESUS says:
    Vote

    THE YEAR OF BEYONCE

    Reply

    I AM BLUE THE REAL HIVE Replied:

    AND THE HIVES I CAANT WAIT

    Reply

  • December 10, 2012 at 7:19 pm
    BEYSUS OVER JESUS says:
    Vote

    BEYONCE IIIIIIIIIIII WILLLLLLLL ALWAYYYYSSSSSS LLLLLOOOOOOVVVVVVVVVEEEEEEE YYYYYYOOOOOOOUUUUUUUUU “HIGH NOTE”

    Reply

    I AM BLUE THE REAL HIVE Replied:

    f*** POPCORN MUSIC WE WANT REAL MUSIC

    Reply

  • December 10, 2012 at 7:19 pm
    BEYSUS OVER JESUS says:
    Vote

    SIPS PEPSI

    Reply

    I AM BLUE THE REAL HIVE Replied:

    It’s been SIX Years since Beyoncé dropped her kiss-off anthem, “Irreplaceable.” Full of swagger and that unforgettable hook, the track has since become a BeyHive fan favorite. Well, it seems that the Queen B will soon be hitting the studio with the man behind the tune, Ne-Yo, for her next album.

    He confirmed the pairing on Friday to MTV News backstage at Jingle Ball in New York City. “I actually just spoke to her tonight about that before we got here,” he said several days ago about the upcoming studio meet-up. “So definitely going to get in some stuff with her.”

    Reply

    HALF AMAZIN Replied:

    You’re the only one…now if it was Coke, then maybe

    Reply

    truth(i could drag the f*** icki but y, she did to herself with reFLOP and no grammy nods. so ill STOMP her pissy fans p**** in chile) Replied:

    LMAO LOVE UR NAME chile

    Reply

  • December 10, 2012 at 7:20 pm
    BEYSUS OVER JESUS says:
    Vote

    WHO RUN THIS MOTHA?

    Reply

    I AM BLUE THE REAL HIVE Replied:

    BEYONCE OF COURSE

    Reply

    truth(i could drag the f*** icki but y, she did to herself with reFLOP and no grammy nods. so ill STOMP her pissy fans p**** in chile) Replied:

    OUR GODDESS!! BEJESUS PLS COME AND WORSHIP OUR GODDESS WITH ME ON THE ALTER I BUILT IN HER HONOR

    Reply

  • December 10, 2012 at 7:21 pm
    BEYSUS OVER JESUS says:
    Vote

    In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.

    “Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

    The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.

    The less conventional aspects of the deal are meant as collaborative projects that indulge Beyoncé’s creative whims, and might well have no explicit connection to Pepsi products. They are still at the brainstorm stage, but could include live events, videos, “a cool photo shoot” or almost anything else, said Lee Anne Callahan-Longo, the general manager of Parkwood Entertainment, Beyoncé’s company.

    For Pepsi, the goal is to enhance its reputation with consumers by acting as something of an artistic patron instead of simply paying for celebrity endorsements.

    “Consumers are seeking a much greater authenticity in marketing from the brands they love,” said Brad Jakeman, president of PepsiCo’s global beverage group. “It’s caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”

    The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.

    According to the tracking firm Kantar Media, PepsiCo and its archrival the Coca-Cola Company each spent about $148 million in the United States to advertise their soft drink brands in the first six months of 2012, across all measured forms of media, like television, print, digital and radio.

    Over the last decade many consumer brands have been taking more active roles with artists, particularly in pop music. Converse, Red Bull and Toyota’s Scion line, for example, have become as familiar in the music business as any label or concert promoter by paying to help create and promulgate music.

    Bands always risk fan disapproval when shaking hands with big corporations. But with record company budgets diminished, Madison Avenue money is often seen as essential. PepsiCo has been part of this trend through Green Label Sound, a label financed through its Mountain Dew drink, which over the last four years has paid to release free music by under-the-radar groups like Matt & Kim and the Cool Kids.

    “We recognize that there have been massive disruptions in music industry: lower investment in artist development, fewer points of distribution, financial constraints,” said Frank Cooper, a top marketing executive in PepsiCo’s beverage division who has been a force for such projects. “We look at those disruptions as opportunities for Pepsi.”

    These deals are not limited to music. In 2010, Jay-Z (Beyoncé’s husband) teamed with Microsoft to promote his memoir, “Decoded.” According to a case study led by Anita Elberse, a Harvard Business School professor, the publisher could contribute only $50,000 for marketing, but Microsoft paid $2 million for an elaborate scavenger hunt that promoted the book as well as its new search engine, Bing.

    Reply

    I AM BLUE THE REAL HIVE Replied:

    Beyonce,31, is recognised as a powerhouse across music, video and film.
    She has won 16 Grammy awards and sold more than 100 million records to become one of the biggest stars in the world.
    With her husband, music producer and rap star Jay-Z, they are the highest earning couple in show business with a joint annual income of over £50m.
    The couple had their first child, Blue Ivy, last January.
    Beyonce’s partnership with Pepsi will only serve to intensify the rivalry with Coca Cola as they attempt to increase their market share.
    The two companies each spent close to £100m on advertising in the US markets in 2012 with competition for young consumers greater than eveR

    Reply

  • December 10, 2012 at 7:22 pm
    BEYSUS OVER JESUS says:
    Vote

    The star and the soft drink giant have become “global partners,” it was announced today, in a multi-year deal that is designed to take the singer/actress beyond advertising.

    We already know we’ll see Beyonce at the Pepsi Halftime Show of the Feb. 3 Super Bowl, but now, Pepsi President Brad Jakeman says this will offer her “multiple outlets to tap into in order to express her creativity.”

    Pepsi also says to look for “the two brands to co-create cool online content.”

    Planned for early 2013: Pepsi cans with Beyonce on them, and a new Live For Now TV commercial. It will be Beyonce’s fifth for the soft drink since 2002.

    The New York Times notes that Beyonce may have gotten the big-deal idea from her hubby, Jay-Z, who partnered with Microsoft in 2010 to promote his book, Decoded.

    The Times says the new Beyonce-Pepsi partnership is estimated to be a $50 million deal, with the bulk of it for media placements and promotions around the world, and the remainder split between Beyoncé’s fee and what Pepsi calls a creative content development fund.

    Reply

    I AM BLUE THE REAL HIVE Replied:

    Pepsi will sponsor the singer’s concert next year and as a brand ambassador she will star in a TV advert to be release in early 2013.
    A crucial part of the deal will see Pepsi investing millions in other projects that Beyonce wants to support.
    Lee Anne Callahan-Longo, general manager of Beyonci’s Parkwood Entertainment, said those collaborative projects could include live events, videos or “a cool photo shoot,” but are still at the early stages of development.
    Pepsi chiefs said they want to be seen as sponsors of artists rather than just paying a celebrity for their endorsement.
    ‘Consumers are seeking a much greater authenticity in marketing from brands they love,’ said Brad Jakeman, president of Pepsi’s global beverage group.
    ‘It’s caused a shift in the way we think about deals with artists, from a transactional deal to mutually beneficial collaboration.’

    Reply

  • December 10, 2012 at 7:23 pm
    BEYSUS OVER JESUS says:
    Vote

    You’ve seen Beyonce’s face on magazine covers, in music videos and in promos for the upcoming HBO documentary that tells the Beyonce story from the unique perspective of Beyonce. Now, finally, it will be possible to see Beyonce’s face on a can of Pepsi.

    Reply

    I AM BLUE THE REAL HIVE Replied:

    Another part of the deal will see Pepsi investing millions in other projects favoured by the singer that have no connection to promoting the soft drink.
    Announcing the deal, Beyonce said: ‘Pepsi embraces creativity and understands that artists evolve.
    ‘As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.’

    Read more: http://www.dailymail.co.uk/tvshowbiz/article-2246004/Beyonc-path-world-domination-secures-30m-Pepsi-deal.html#ixzz2EhPGPJ4v
    Follow us: @MailOnline on Twitter | DailyMail on Facebook

    Reply

  • December 10, 2012 at 7:23 pm
    BEYSUS OVER JESUS says:
    Vote

    The New York Times has reported that Pepsi and Beyonce recently signed a $50 million deal that will yield additional soda commercials starring the mother of Blue Ivy as well as soda cans featuring her bright-pink lipsticked visage. But that is not all. According to the Times, the company “wants to get into the Beyonce business,” which means the beverage maker also plans to spend millions of dollars “to support the singer’s chosen creative projects.”

    Translation: Beyonce has just received the equivalent of a MacArthur genius grant from a company that manufactures carbonated sugar-water.

    As close trackers of the career of Queen “Halo” will recall, Beyonce has worked with Pepsi before. She has appeared in several of its commercials and also signed on to headline this year’s Pepsi-sponsored Super Bowl. But this “partnership” — which could fund a variety of Beyonce-related projects, including live events, videos or whatever creative endeavors Beyonce is in the mood to pursue on a given day — takes things to another level.

    The Times piece asks whether this will be a savvy move for Pepsi, noting that other corporations who have entered into semi-similar, mutually beneficial relationships with artists may not always reap much benefit from it. I wonder whether this is a good move for Beyonce.

    In a recent column, I argued that the pop megastar made a narcissistic but nevertheless smart move by moving forward with that aforementioned HBO documentary because it reinforces Beyonce’s brand as an in-control, self-made diva. But I am not sure this Pepsi marriage reinforces that same image. “Who run the world? Girls … with financial support from soda makers!”

    Yeah, that doesn’t sound as good. And it may not sit well with fans who respect Beyonce’s moxie but don’t relish the idea of an artist they respect potentially selling out. Although maybe selling out isn’t even a concern anymore. Many consumers under the age of 35 can’t even remember a time when it was considered distasteful for a respected band to allow their song to appear in a national ad campaign. So a pop star on a Pepsi can may not even make anyone blink.

    But an even greater risk for Beyonce might be overexposure. In the new year, she’ll be promoting a new album, performing during America’s most widely watched broadcast event, starring in her own movie and undoubtedly showing up in media story after media story.

    If even the soda aisle does not provide a respite from Beyonce Mania, one has to wonder if Knowles Fatigue may begin to settle over a nation that has largely embraced Beyonce but may not be ready, just yet, to imbibe her.

    Reply

    I AM BLUE THE REAL HIVE Replied:

    While other well known figures, such as David Beckham and Jennifer Lopez, have been used in TV and magazine campaigns it is the first time that a celebrity’s face will adorn the drink.
    The limited edition cans will be released in March and sold worldwide, including the UK.
    The promotion will be kick started by Beyonce’s appearance in February during the half time show at the Super Bowl, the world’s most watched sports event with worldwide audience of over 500 million viewers.

    Reply

  • December 10, 2012 at 7:26 pm
    Gilberto says:
    Vote

    Rihtards are cutting their wrists after seeing Beyoncé making big deals after big deals. On other hands, Rihtard’s project only flop. ‘Styled To Flop’ was AXED because of low ratings. Battleshit sank on the box and became one of the most UNsuccessful movies of all time. UnaFLOPlogic is having the same fate that Talk That Talk did and it’ll need a year and discounts to sell one million. Nivea dropped her. Rihtard is just Flo Rida with an awful wig.

    Reply

    I AM BLUE THE REAL HIVE Replied:

    She is already one of the most recognisable faces in show business with a fortune of $350 mILLION.
    But fans of Beyonce are likely to see much more of her after she signed a £50m deal to become the face of Pepsi.
    Not only will she appears in adverts for the soft drink, but in a first for the company, her face will be featured on cans and bottles of the drink

    Reply

    Mrs Robyn Brown (Beyonce's Weave) Replied:

    Styled to Rock has been picked up by the Style network so nice try, plus in case you didn’t read the article, Pepsi has signed Beyonce to a 360 contract worth $50 million USD and now Beyonce has to make sure Beyonce not only sells mega numbers of her album, but also that Pepsi sells $50 million USD worth of drinks. This is the worst contract any artist can sign so please, enjoy it whilst it lasts because if Baddie Bey doesn’t deliver, she’ll be axed by both Columbia and Pepsi.

    Make sure you buy your can of Pepsi with a copy of Beyonce’s 5th album LOL.

    Reply

    TinaMinaj Replied:

    Pleasxe go back to school or is it stay in school and learn how to READ! A portion of that money is actually going to whatever ventures Bey wants to do even if they have no ties to pepsi so your comment is redundant.

  • December 10, 2012 at 7:28 pm
    aynon says:
    Vote

    Who are all these crazy people saying that beyonce is washed up, irrelevant and this is her last resort….WHAT PLANET ARE YOU ON.

    Even if Beyonce released rubbish she will never flop as the 4 era has proved, (Run the World) she cant, its a physical impossibility, she has too larger fanbase her brand is held to too higher regard and she performs at too high profile events to flop. RTW although a moderate chart flop in most markets has sold more then 2 Million copies worldwide and EVERYONE knows the song you shout ‘Who Run The World’ to some randomer they are going to shout ‘Girls’ Back at you, its not all about chart impact its about overall impact and reach and Beyonce has the ability to REACH and this campaign just strengthens that her face is going to be in every supermarket, convenience store, department store, music shop and magazine stand in every city, town and village in the westernized world, with this campaign she’s literally going to be EVERYWHERE, Pepsi is one of the biggest brands in the world and out of everyone, GaGa, Rihanna, Justin, Britney, Katy they chose Beyonce who according to some of you is washed up? and yet she appears in almost every edition of every showbiz magazine in the world in some way shape or form in almost every issue. take The Metro for example the worlds biggest newspaper, I read it every morning on my way to work, she is in it EVERY DAY even though she hasn’t done anything since April. she is not irrelevant she will never be irrelevant.

    She is not signing to a new label, Jay does not want to have the biggest record label, She is not worried about flopping, sony is not worried about Beyonce flopping or pissed off with Jay, Beyonce and Roc she is probably their BIGGEST artist. frankly I don’t know where these delusional people get half their b******* from

    Who cares what the numbers are? she certainly doesn’t she’s worth over $350 Million she can do what she wants her album will go to #1 in the US even with or without a hit single, any single she releases top 10, top 20, top 40 people will hear and buy it. she could release an album called ‘Deep Breathing’ of literally just 11 recordings of her breathing and it would sell a Million copies.

    the fact of the matter is Beyonce isn’t going anywhere and won’t be for the foreseeable future, as this campaign will only cements her further into pop culture.

    Watch next year when she gets her second hollywood star ,17th Grammy and the MTV Video Vanguard Award, she is above this childish ‘I want a #1′ when Madonna/Mariah/Britney/P!nk release a record they don’t want a #1, they want to reach out to the world through they’re music and make people move and sing and be happy they’ve got their #1s, broken those records and if they happen (which they always do) to get a #1 along the way then it’s just a bonus, they’re still going to sell they’re millions either way.

    Reply

    I AM BLUE THE REAL HIVE Replied:

    HOWS BEYONCE IRRELEVANT WHEN SHE GETS OVER 400 COMMENTS HERE I NEVER C NICKI,PINK,ALICIA,CIARE OR ADELE GET THAT MANY COMMENTS BEFORE NAVI SUCKS

    Reply

    SHUTUPANDENJOYTHEMUSIC Replied:

    Beautifully said. Some people can’t handle it when their b******* backfires in their face. That’s where all this delusion and thumbing down comments and whole books about how she is a “flop” are stemming from. They can’t handle the fact that they where wrong and that she is playing no games and that there is nothing they can do besides spew b******* about her success. They will all deal either way.

    Reply

  • December 10, 2012 at 7:30 pm
    SHUTUPANDENJOYTHEMUSIC says:
    Vote

    #2013 Is her year. Keep trolling and thumbing down all the comments it just shows how PRESSED you are. It won’t change a damn thing either lmao that’s the beautiful part of it all. I’m so proud of you BEY! #2013YEAROFBEYONCE

    Reply

  • December 10, 2012 at 7:31 pm
    I AM BLUE THE REAL HIVE says:
    Vote

    “Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.

    Reply

  • December 10, 2012 at 7:47 pm
    dstrock says:
    Vote

    So the hype trains start building. I hope she delivers big time, because half the time the material doesn’t quite match the hype. *looks at the dusty copy Born This Way littering my shelf*

    Reply

  • December 10, 2012 at 7:53 pm
    John says:
    Vote

    Talk is cheap..All you Bey fans make sure you by this album!

    Reply

    Mariah4Life Replied:

    The Navy is losing the grip of their sphincters over this news, as it proves – again – just “who” the bigger star truly is. You silly kids wanna brag on piddly s*** like digital sales. Ha. Have a seat with that big of stale peanuts.

    What $50 million endorsement deal does Rihanna have in place? I’ll wait… Last I heard Rihanna was getting DROPPED from her deals, and I’m pretty sure none of them were even worth half as much as this. Beyonce is a business woman who does grown folks business and in return gets grown folks money, while Rihanna is nothing but an employee who spends half her days acting a damn hot mess on Twitter and the other half being reduced to having to pose topless for promo pictures like the common hooker she is.

    Sad.

    Beyonce is already worth over $350 million; this Pepsi campaign alone pushes her to $400 million. Is Rihanna anywhere NEAR being worth that much?

    Keep it cute Navy. Don’t get dragged. Enjoy Rihanna’s depthless and manufactured popcorn music all day and all night if you want to, but know that she isn’t even in Bey’s stratosphere of success, celebrity and star power.

    Reply

    Mrs Robyn Brown (Beyonce's Weave) Replied:

    Not only that, but they also have to purchase a can of Pepsi with the CD.

    Reply

    Jenna Replied:

    You don’t need to tell the Hive that, tell the Navy that.

    Reply

  • December 10, 2012 at 8:05 pm
    conrd says:
    Vote

    i smell steyoncé going pop this era

    Reply

  • December 10, 2012 at 8:08 pm
    Mariah4Life says:
    Vote

    The Navy is losing the grip of their sphincters over this news, as it proves – again – just “who” the bigger star truly is. You silly kids wanna brag on piddly s*** like digital sales. Ha. Have a seat with that big of stale peanuts.

    What $50 million endorsement deal does Rihanna have in place? I’ll wait… Last I heard Rihanna was getting DROPPED from her deals, and I’m pretty sure none of them were even worth half as much as this. Beyonce is a business woman who does grown folks business and in return gets grown folks money, while Rihanna is nothing but an employee who spends half her days acting a damn hot mess on Twitter and the other half being reduced to having to pose topless for promo pictures like the common hooker she is.

    Sad.

    Beyonce is already worth over $350 million; this Pepsi campaign alone pushes her to $400 million. Is Rihanna anywhere NEAR being worth that much?

    Keep it cute Navy. Don’t get dragged. Enjoy Rihanna’s depthless and manufactured popcorn music all day and all night if you want to, but know that she isn’t even in Bey’s stratosphere of success, celebrity and star power.

    Reply

    CHUDDS Replied:

    Yall queens are always bragging about someone elses money. As my girl NeNe Leakes said, “Whats YOUR status at the bank?”

    Reply

    ƸӜƷ MC ƸӜƷ Replied:

    Who’s gonna check me boo?

    Mrs Robyn Brown (Beyonce's Weave) Replied:

    It’s not an endorsement, it’s a “partnership”. She is not getting $50 million dollars in cash from Pepsi, she has to make sure Pepsi sells $50 million USD worth of drinks.

    Reply

  • December 10, 2012 at 8:22 pm
    John says:
    Vote

    Who ever is managing bey needs to manage me. I got a new book coming out next year.

    Reply

    Gilberto Replied:

    Beyoncé is her own manager.

    Reply

  • December 10, 2012 at 8:38 pm
    BEYSUS OVER JESUS says:
    Vote

    #Beyhive 2013 As Follows
    New Years Eve Performance
    Blue Ivy’s 1st Birthday
    New 2013 Pepsi Ad Commercial
    Superbowl Performance
    HBO Documentry
    New Music
    New Album
    And Maybe A World Tour
    The Year Of Beyonce Is 2013.

    Reply

  • December 10, 2012 at 8:39 pm
    Gilberto says:
    Vote

    By the time that Beyoncé releases her album, the frustration rate will be over 100% among basic b****** and stan of basic b******. b****** can’t handle the fact that Beyoncé is out for 15 years and still archiving things that their fave could only dream.

    Reply

    zania Replied:

    You are aware that Rihanna is a bigger international star than Beyonce. If you go to the WORLD CHART, FOR ALL TIME BEST ALBUM, BEST ALBUM OF DECADE,TOP ACHIEVER ALBUM, RIHANNA IS ON TWO OF THOSE LIST AND BEYONCE ISN’T ON THAT LIST.
    WIKIPEDIA
    RIHANNA HAS ALREADY SURPASS BEYONCE ON THE TOP FEMALES OF ALL TIME, RIHANNA-AGE 24 85 MILLION, BEYONCE-AGE 31 75 MILLION
    RIHANNA Barbados United States 2005–present[190] 2005[190] R&B / Pop / Dance /Hip-hop[190]
    Total available certified units: 77.4 million[show]
    85 million
    Beyonce-United States 2003–present[217] 2003[217] R&B / Pop[217]
    Total available certified units: 50.4 million[show]
    75 million[219]

    Reply

    Jenna Replied:

    @Zania how many albums do Rihanna got?

    Jenna Replied:

    And how many do Beyonce got? And shes only a 10 behind hmmmmmmmm.

    Mrs Robyn Brown (Beyonce's Weave) Replied:

    Nope, we’ll be watching from the sidelines as we did with 4closure.

    Reply

  • December 10, 2012 at 10:22 pm
    zania says:
    Vote

    Everyone is always talking about Rihanna first week sales, I would rather outsell everyone international than worry about one country sales. She is selling worldwide, which makes her a huge international star. I would rather be in the history books as the top selling female, than trying to sell 300 first week and than drop off. RIHANNA, ENMINEN, BRITNEY SPEARS ARE THE ONLY ARTIST FROM THE LAST TEN YEARS THAT IS ON THE ALL TIME SELLING ARTIST WHICH RANK 80 MILLION AND HIGHER. NO ONE FROM RIHANNA GENERATION IS ON THAT LIST ABOVE 80 MILLION, NOT BEYONCE. RIHANNA IS HISTORY LIST WITH LEGENDS LIKE VAN HALEN, THE DOORS. MY POINT IS CAN DOWN PLAY RIHANNA SUCESS WITH FIRST WEEK SALES, BUT SHE ALREADY IN THE HISTORY BOOKS WITH LEGENDS.

    Reply

  • December 10, 2012 at 11:09 pm
    Mrs Robyn Brown (Beyonce's Weave) says:
    Vote

    We’ve had a couple meetings with Columbia, including one big meeting with all hands on deck, mostly to talk about how we can all work together to make sure we contribute to the album in a way to make it the most successful global album that she’s ever done. They’re definitely at the table with us.

    LOL, oh so Columbia is saying, “nope, we’re not going go fund the album, out of the $50 million dollar deal which includes marketing and many other projects, you Pepsi will pay for the album”. This is sort of an insult to Beyonce because it shows that Columbia had no interest in funding this album in the first place, so they got Pepsi to do it…interesting.

    Reply

    MARIAH/ BRITNEY b**** Replied:

    SPILL THE TEA HUNT TEA SPILL THA HOT TEA

    Reply

    honeychildplease Replied:

    This is true….

    Reply

    WOLVERINE GIRLS Replied:

    Pepsi is going to force beyonce to make the most commercial music of her life, which means good quality songs might be few and far between. She is a brand, her name is a brand, so she doesn’t need to sell corporate rubbish, but i have a feeling that’s what she is doing.
    I Think the new album is going to sound a lot like a Rihanna album.

    B. Hill Replied:

    “I Think the new album is going to sound a lot like a Rihanna album.”

    Only if she develops a severe case of strep throat.

  • December 10, 2012 at 11:14 pm
    Mrs Robyn Brown (Beyonce's Weave) says:
    Vote

    So Beyonce’s new album will be under Parkwood/Columbia/Pepsi LOL. So no hood-hive, Beyonce has not made $54 million like you were jumping around celebrating yesterday, she has rather been advanced $50 million vs the many projects she has to do. If Pepsi sees no dividends from the projects, they’ll pull the plug.

    Columbia is the true winner here because they’re not paying a single penny, they’ve gotten Pepsi to pay for the album. All the profits they’ll make from Beyonce’s 5th album (if they’ll be any profits) will be used as advances for Adele.

    Reply

    Gilberto Replied:

    b****, please! Beyoncé has been cutting off her financial relationship with Columbia since the B’Day. She made the B’Day Video Anthology with her money and it made +$10kk and Columbia didn’t see a penny of it. She has also been paying her music videos.

    Reply

    TinaMinaj Replied:

    Loooool!!! The delusion is >>>>>>>>>>>>

    Reply

  • December 10, 2012 at 11:34 pm
    Mrs Robyn Brown (Beyonce's Weave) says:
    Vote

    Pepsi has signed Beyonce to a 360 contract worth $50 million USD and now Beyonce has to make sure Beyonce not only sells mega numbers of her album, but also that Pepsi sells $50 million USD worth of drinks. This is the worst contract any artist can sign so please, enjoy it whilst it lasts because if Baddie Bey doesn’t deliver, she’ll be axed by both Columbia and Pepsi.

    Make sure you buy your can of Pepsi with a copy of Beyonce’s 5th album LOL.

    Reply

    Gilberto Replied:

    360 contract my ass! King Bee isn’t Rihtard. There isn’t nothing about 360 deal in that article, dumb b****. Stop making excuses. We all know that you’re frustrated.
    Let’s see what Frank Cooper said:
    “… And then we were looking for an artist that also wanted to have a true partnership, not simply looking for the most compensation in pocket.”
    See, dumb b****? It isn’t about the money or sells.

    “… It’s about how to build content for their fans and consumers.”
    In other words, they want QUALITY. They want to associate Beyoncé’s image to Pepsi. They want her status and brand.

    “$50 million USD worth of drinks” LOL. You’re so dumb. Deals between celebrities and companies don’t work like this. They use the celebrities to get popular or to have the celebrity’s credibility. Did you remember what Nivea said when they axed Rihtard? I’ll remember you, Nivea said: “Nivea is a company which stands for trust, family and reliability.” See? Rih-YAWN-na (fake) guetto attitute didn’t match with Nivea’s image. It wasn’t about sales, dumb b****.
    b****, Pepsi is worthy of over $66 BILLIONS! BILLIONS. $50 million is dust for them. b****, who are you to say how much Beyoncé has to sell? Did you forget that you stan for a basic b**** like Rihtard? Everything she touchs FLOP. ‘Styled To Flop’ was axed because of horrible ratings. ‘Battleshit’ is one of the biggest flop of all time. Nivea dropped her. LOL.

    Reply

    one Replied:

    its a bad deal. … and f*** PEPSI…..

    ___________FUCK PEPSI______

    Reply

    Jenna Replied:

    You are a fine one to talk about 360

    Reply

  • December 10, 2012 at 11:55 pm
    Gilberto says:
    Vote

    Yes! I’m loving that Beyoncé’s getting independent as an artist. She fired Mathew, she’s her own manager, has her own management company and she’s in charge of everything related to her business. Now she needs to get out of Columbia and start her own music label.

    Reply

  • December 11, 2012 at 12:58 am
    RICK says:
    Vote

    I LOVEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE
    SEEING THESE
    RIHTARDANNA RIHTARDS
    SEETHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
    LIKE THE b****** THEY ARE
    AND TOO THE
    QUEEN BEYONCE
    YASSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS
    GOODNESS GRACIOUS…………..
    HOW MUCH MORE CAN WE TAKE…..
    KEEP IT COMING U DESERVE IT ALL

    Reply

  • December 11, 2012 at 1:21 am
    credits says:
    Vote

    “one, they say, is aimed at ensuring her 5th album is “the most successful global album that she’s ever done.”

    She’s looking for that Adele factor. but Adele didn’t need a superbowl and a pepsi endorsement….She’s making moves regardless, good for her!

    Reply

    Vandrea Replied:

    Is this the same Adele who just did a song for the Bond franchise? Artists need to score major commercial success on their own before these kind of opportunities come their way. I’d bet that If Pepsi and the Superbowl came knocking, Adele would gladly answer. Don’t try and make this like Beyonce is going beyond what the next artist would do if presented such options.

    Reply

    From The Hive Replied:

    Beyonce and Adele are two completley different artists with different agendas and motives. What about all the other legends that endorsed pepsi and the superbowl?

    Reply

    credits Replied:

    “AIMED AT ENSURING HER 5th ALBUM IS THE MOST SUCCESSFUL GLOBAL ALBUM SHE HAS EVER DONE”

    Reply

  • December 11, 2012 at 1:52 am
    MISHKA says:
    Vote

    $50 Million? PEPSI CEOs rrrreally want to clean up the brand after enduring Nicki Minaj’s antics.

    And yes, only Beyonce can get the job done.

    Reply

  • December 11, 2012 at 2:11 am
    HOTSTUFF says:
    Vote

    “the most successful global album that she’s ever done” interesting……….*sips tea*

    Reply

  • December 11, 2012 at 2:46 am
    : : BLUE FRESH . : . : . . . . . says:
    Vote

    LOL @ fuming losers up in here doing the most for the King’s $50 million.

    If you haven’t read the deal PROPERLY, that includes a $50 million USD cash PLUS full promotion for the album + singles.

    BEYONCE is crossing $410 million by the end of February if she won the lawsuite by Gate5.

    FUMING = Keep fuming.

    Reply

    Mrs Robyn Brown (Beyonce's Weave) Replied:

    Where does it say $50 million USD in cash? Pepsi can’t even give Simon Cowell $50 million USD in cash, not without advertising.

    Reply

  • December 11, 2012 at 2:55 am
    one says:
    Vote

    ………………….I….WILL …NEVER…DRINK….PEPSI ….AGAIN…………
    ………………………………………….

    Reply

    WOLVERINE GIRLS Replied:

    Good. People need to take responsibility for the health.
    Pepsi is not good for your health.
    What worries me, is lots of young girls drinking tons of pepsi because they “want to be like beyonce” then becoming type 2 diabetics because of it

    Reply

    RICK Replied:

    MORE FOR ME b******
    LOLOL

    Reply

  • December 11, 2012 at 3:08 am
    CzarM says:
    Vote

    LOL@Rihanna’s silly ass stans who — in addition to being full of s*** — are so pea green with envy over all this that they are staying up past their bedtimes to come here and fail at playing business analysts; thinking that everyone is as dumb as they are to actually buy into their impaired spin.

    The bottom line is that Pepsi knows that Beyonce is a name and brand who is large enough to invest in, and who will turn a profit for them. This deal is similar to the one they had with Michael Jackson in the 80s and 90s. Yes, they’re going to be involved in additional (not primary…additional…) marketing of Beyonce’s music so that they can link it and her to their brand and ad campaigns…and they’ll probably sponsor her forthcoming tour…but to even imply that Columbia is out of the loop, is at all disinterested in being the primary producer/promoter of Beyonce’s next album, or will be taking a backseat to anything related to it is so stupid that it becomes sheer hilarity. I know you’re desperate to downplay this very lucrative business deal that Beyonce scored for herself, because you’re salty that it wasn’t Rihanna, but, seriously…you’re going to have to do better than that. Beyonce makes millions for Sony Music (more than Rihanna does for Universal, that’s for damn sure…which is why she can take 2 and 3 year breaks in between albums.) They wouldn’t let her go even if she asked to leave.

    Oh, and to say that they’ll take Beyonce’s profits and use it for Adele just proves that you don’t know what the f*** you’re talking about. Adele isn’t even signed directly to Columbia and Sony. Her label is XL Recordings, which is an independent label that has a distribution deal with Sony; meaning that the bulk of her financial responsibility falls on them, and that they pocket the bulk of the money she generates. Sony is paid a fee for the additional services they provide for them. By contrast, Sony makes a helluva lot more money from Beyonce than they do Adele, because unlike Adele, Beyonce is signed directly to them. And even with this Pepsi deal in place, Sony will still be the primary bankroller of her music, and collect most of the profit. Pepsi will pay Sony licensing fees to use her songs, however the bulk of their profits will largely come from Beyonce personally endorsing their product. And any profit her music makes from it being associated with Pepsi they’ll have to share with Sony.

    Idiots.

    You have no idea what you’re talking about, so hush. Again, this is just jealously on the parts of Rihanna fans, because she has *nothing* going on right now that comes comes even close to this kind of mega deal, worth this many millions, that will promote her on this kind of scale. And why would she? No corporation as large as Pepsi would even ponder considering Rihanna for something like this big, because frankly she isn’t good for it. She’s still trying to live down being fired from Nivea. You think it’s an industry secret that the real reason Def Jam has to put an album out on Rihanna ever year to keep themselves from going broke with her, because her albums don’t generate a longterm profit? Please. Furthermore, the Superbowl would *never* invite Rihanna to headline a halftime show, because (in addition them not being able to trust that she wouldn’t do something vulgar) they know that she’s a terrible live performer, who wouldn’t keep up the energy from the game, and that no one would go out of their way to watch her try. Rihanna would have people in the crowd going to the bathroom, and viewers at home changing the channel, during her set.

    Sorry Rihanna fans, but this was an article that *really* isn’t for you to comment on and throw around your usual nonsensical b*******. You’re completely out of your league with this one. Go listen to one of the songs she recorded with her batterer boyfriend, look at her topless photo floating around Twitter and Tumblr, or watch her performance of Mariah Carey’s “Hero,” and maybe you’ll get a sense as to why she wasn’t the one sought after by this multinational billion dollar corporation to partner up with.

    Reply

    : : BLUE FRESH . : . : . . . . . Replied:

    Thanks

    Reply

    RICK Replied:

    @CZARM
    YOU JUST DRAGGEDDDDDDDDDDDDDDDD
    EVERY RIHTARDANNA RIHTARD
    WITH YOUR COMMENT
    BOOMMMMMMMMMMMMMMMMMM

  • December 11, 2012 at 3:27 am
    WOLVERINE GIRLS says:
    Vote

    Beyonce’s great, but i can’t approve of this pepsi thing.
    Pepsi is diabetes in a can, it promotes bad health, and leads to obesity and mortality. If Beyonce had a deal with a liquor company i would have not had a problem, because people have drank liquor for hundreds of years.
    But theres an epidemic of obesity, and health issues, and i always thought of beyonce as being someone who might promote healthy lifestyle, but that’s not the case this time, and the image of those hundreds of cans in the shopping trolly is a bit tacky to me. I Still like Beyonce, but i’m quite disappointed in her lately

    Reply

  • December 11, 2012 at 3:37 am
    WOLVERINE GIRLS says:
    Vote

    I Like Beyonce, but all i can see is someone in hospital saying
    “I Was Here….

    Having a blood sugar test because i drank too much pepsi”

    Reply

    RICK Replied:

    WELL DUMB-ASS USE SOME COMMON SENSE
    WHO IS TELLING YOUR ASS TOO DRINK PEPSI
    GO DRINK THOUSANDS OF IT AND GET DIABETES AND SAY IT PEPSI FAULT
    STUPID AS HELL YOU ARE

    Reply

  • December 11, 2012 at 4:37 am
    MADAME ADELE says:
    Vote

    Rihtard Nayrvous are really trying hard today . . .

    Did anybody tell you she’s getting 50M cash in hand?

    **sigh** No, she’s getting a part of it.

    And who got who by who’s titties???????????

    So if she got one of the biggest companies ever backing her and making sure every breath she takes will be a massive commercial success, then she’s signing another 360 deal????

    Is that all you got???

    No!!!! LEAVE IT TO YOUR FAVE, 360-hanna, who is YET to know where life is taking her.

    You really tried hard, though.

    **sips Beypsi **

    Reply

  • December 11, 2012 at 4:58 am
    Arie says:
    Vote

    I am happy for Beyonce but did she not do a wellness campaign with the first lady of America or does that not count anymore? I foresee a Pop album and few R&B tracks that will be the only way to ensure success globally. She had better come with a very strong first single otherwise this could be a disaster.

    Reply

  • December 11, 2012 at 5:05 am
    xedos says:
    Vote

    This type of push is coming too late in her career. Should have. Come during the washable fierce. Era

    Reply

    Jenna Replied:

    So what its still happening!

    Reply

  • December 11, 2012 at 7:05 am
    Jenna says:
    Vote

    *Reads first question and answer* Oh but I though Beyonce was just local according to some of the EXPERTS on here smh.

    Reply

  • December 11, 2012 at 7:15 am
    From The Hive says:
    Vote

    Michael Jackson and Beyonce are the only two artists have their images on Pepsi cans as a global marketing campaign. #Getcholife

    Reply

  • December 11, 2012 at 8:51 am
    Mrs Robyn Brown (Beyonce's Weave) says:
    Vote

    @Gilberto

    See, dumb b****? It isn’t about the money or sells.

    Gilberto, Frank Cooper is working for a multi-national company, it’s always about MONEY. Frank Cooper will have to answer to the board of directors who will want him to justify spending $50 million USD on Beyonce without any dividends (if they won’t be). The BOD will be on his ass, he knows this.

    In other words, they want QUALITY. They want to associate Beyoncé’s image to Pepsi. They want her status and brand.

    That is a lot of crap. They want something commercial, something that’ll push their brand. Again, PEPSI Co is not a charity organization, it is a MULTI-NATIONAL company which cares for only one thing, its bottom line.

    b****, Pepsi is worthy of over $66 BILLIONS! BILLIONS. $50 million is dust for them. b****, who are you to say how much Beyoncé has to sell? Did you forget that you stan for a basic b**** like Rihtard? Everything she touchs FLOP. ‘Styled To Flop’ was axed because of horrible ratings. ‘Battleshit’ is one of the biggest flop of all time. Nivea dropped her. LOL.

    No CEO has ever sunk $50 million USD from a multi-national’s coffers and survived the fiscal year. The Board of Directors will be on his ass, they’ll want an explanation. Frank Cooper has got his own people to answer too, his job is on the line too. Beyonce better deliver, she might cause someone to join the unemployment line.

    Reply

    Louis Replied:

    Girl why do you care so much. Have a seat.

    Reply

    Gilberto Replied:

    @Mrs Robyn Brown (Beyonce’s Weave)

    b****, you’re using your OPINIONS over Frank Cooper’s statements. It just shows your lack of marketing knowledge. Who the f*** are you to say who much Beyoncé needs to sell? LOL.

    Reply

    TinaMinaj Replied:

    You say all those things and say it’s all about pushing their brand coz they are all about money YET you call Beyonce a flop and irrelevant??? LMAO!!! Pathetic desperate stans like you that post dozens of comments on a post that has nothing to do with your fave need to get a life…

    Reply

  • December 11, 2012 at 9:49 am
    NFG (No f**** Given) says:
    Vote

    I’m very happy for beyonce! Smh at these jealous haters. Lol we all saw that coming anyway. She got em shook.

    Go Bey!

    Reply

  • December 11, 2012 at 10:12 am
    Louis says:
    Vote

    That can is f****** s***! Only Beyonce can make a pepsi can look s***!!!!

    Reply

  • December 11, 2012 at 10:14 am
    TherealTEA says:
    Vote

    Stop it! First off she isn’t getting 50 million dollars as her fee. Her fee is however included in that 50 million. If they paid Nicki 12 million you know Beyonce is getting paid anywhere around 18-20 million for doing this. Maybe even more. The other money is for promotional use. Tours,Videos, Commercials ect. and will all be used to promote her next era as stated in the actual article and as for her being in threat of being dropped? Not even plausible. Even with a flop album and era she managed to sit pretty on forbes with 40 million earned and you honestly think that’s they’re letting her go anywhere? Keep trying to use b******* as a pacifier because you can’t handle the fact that she is going to do well this era. The only thing this era can be crushed by is a shitty first single and she knows better than to release another RTW so she’ll be just fine. NY times and many other credible business outlets whom writers have actual business degrees are praising this deal ! Why? It’s an amazing deal far from a bad one or a 360 contract (LOL) but I digress. I’ll just let you uneducated morons think what you want. It’s just sad you have to try and diminish her accomplishment all because it’s not your “fave”. At first it was “She is without a doubt going to flop” now it’s “She better do thriller numbers or she is still a flop” (lmao) Go drink bleach like seriously.

    Reply

  • December 11, 2012 at 10:23 am
    Mrs Robyn Brown (Beyonce's Weave) says:
    Vote

    TheRealTea

    Sony has been in the music business for a long time and even they know that Beyonce’s first week sales have been dropping by 100K each era and each era sells less albums than the previous one. 4 was a disaster for Sony because they had a huge budget for it and did major promo only to sell 2.5 million. Sony also knows that over 70% of Beyonce’s sales are accounted for in the US. Sony know Beyonce is not a global brand but a Local one, they played it safe with Beyonce’s 5th album until Pepsi Co bailed them out with this 360 deal.

    Reply

    Darren Lighty Replied:

    And the moral of the story is: Beyonce is still going to be on pepsi cans all over the world and will undoubtedly be selling out tours all over the world like she normally do because only local people do tha rightt. Now DEAL.

    Reply

    TheRealTea Replied:

    Read this carefully and throughout and than commence to your seat.

    A.) I..Am (2008) sold more the Bday (2006) it was not until “4” that beyonce had an album under perform. So how are her over all album sales CONSISTENTLY declining as you claim? Stop fabricating.

    B.) Her first week sales NEVER go under 300,000 even in an era where she didn’t sale. Let’s us not forget that expect for 4 ALL three of her previous albums did over 5 million WW.

    C.) This is the biggest music market in the WORLD. Enough said. Of course the majority of her sales are going to stem from here. Being able to sale in the biggest music market makes you local when other acts from other countries main goal is to sale here? LMFAO #STOP

    D) Lastly and most importantly with your flawed stupid ass logic Rihanna would have been dropped ages ago. Yes your fave the reason you’re here speaking in tongues and spewing nonsense. After GGGB Rihanna had an album under perform. After “Loud” Rihanna had an album under perform and from the looks of it may have another one on it’s way to under performing yet you want to try and come for Beyonce? Rihannas sales are NEVER consistent she has only had 2 big eras out of 7 Loud and GGGB . Beyonce has had 3 out of 4 I..AM,BDAY and DIL. Why are you even talking? I mean do you really believe the mess you type? Just STFU. If this was rihanna you would be all up and down this post calling it the greatest thing ever. One bad album does not outshine her whole catalog. That one bad album STILL managed to get her nominated for a grammy and still sold more than any other R&B album in 2011. Not even PEPSI would deal with her if she was really that much of a risk. Get over it. She will do very good this Year against all the negative energy people like you throw at her.

    Reply

    TheRealTea Replied:

    and let me add to C she sales WW not just in the states. If she was really local Pepsi wouldn’t be launching a GLOBAL campaign with her. Stop the stupidity.

    Mariah!!!! Replied:

    But 4 was the biggest selling RnB album of its year so…..EPIC FAIL!

    Reply

  • December 11, 2012 at 10:43 am
    Darren Lighty says:
    Vote

    Beyonce my body is ready. Watching your concerts on TV give me more life than half the lessers I’ve seen live and the flesh. Im so excited for this era!

    Reply

  • December 11, 2012 at 2:48 pm
    lola says:
    Vote

    Beyonce is a very smart woman and knows how the music business works. She has the marketing down pack, but she just needs the right singles. “4” flopped because not only were many of the songs boring, most of them were strictly old school R&B and hardly anyone is checking for that now-a-days. Most of her fans like the mainstream music she releases…. the urban crossover and the pop. That is why I Am…Sasha Fierce did so well. It sold 7 million copies. It will be hard for her to sell what DIL sold, which was 11 million, but if she can sell at least 7 million, she’ll be good.

    Reply

  • December 11, 2012 at 3:39 pm
    WOLVERINE GIRLS says:
    Vote

    I wonder how many of the comments here, come from roc nation employees
    using fake names

    Reply

    Kaydee Replied:

    NONE this ghetto site and its ratchet comments aint that important.

    Reply

  • December 11, 2012 at 10:33 pm
    Jessi says:
    Vote

    Haha yup give props when props are due. I don’t care what any body says the Beehive has every right to be crazy about Beyonce because she is obviously THAT b****. 2013 she’s at the super bowl b****!!!!!!!(:

    Reply

  • December 11, 2012 at 11:02 pm
    Remey says:
    Vote

    Ok….

    So as much as beYAWNce gets on my nerves, this Pepsi deal is doing wonders for her music. But tell me this….a good artist doesn’t need an endorsement to make big blows with music. Did we fail to see Rihanna? Talk That Talk did wonders with NO PROMO! NO PROMO!!!!!!!! Bey is struggling to get this music relevant again. Get on Rih’s level.

    Reply

  • December 11, 2012 at 11:30 pm
    B. Hill says:
    Vote

    You’re an airhead. Shut up.

    Reply

  • December 13, 2012 at 11:05 pm
    soulmusiq says:
    Vote

    Some of these comments are bit elementary and ridiculous. First off there is no way in life or even in existent should Beyonce be mentioned in the same sentence as the late Michael Jackson.

    Do you people honestly think just because she is on a pepsi can that makes her a legend??????

    That is not what makes you a legend. What makes you a legend is ORIGINALITY, INNOVATION, taking musical risks, songwriting, CREATING and not simply chasing after popularity and media attention as overrated Beyonce does. Very disrespectful that you people would compare her to MJ which she is NOT. There is ONLY ONE MJ

    Reply

    soulmusiq Replied:

    Whether Michael Jackson was on a pepsi can or not he STILL would be a legend because of what HE DID not because he was on a can dumbasses

    Beyonce is overexposed this was not a good move for her. Pepsi is primarily USA based and NOT GLOBAL like you guys are implying. Do you know what GLOBAL is?

    Global is outside America and outside the UK.

    Reply

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