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That Grape Juice Interviews Jermaine Dupri

607fb21054db02947ac051ee72df10e3 That Grape Juice Interviews Jermaine Dupri

Twenty years.

That would be how long mega-producer Jermaine Dupri has decorated Billboard charts with a slew of hits for the likes of Mariah Carey, Usher, Janet Jackson, and countless others.

Indeed, throughout a storied career of lending a passel of platinum plaques to many-an-Urban Pop favorite, Dupri is now looking to stroll down memory lane with an assembly of stars from his self-fronted record label ‘So So Def’ to celebrate reaching the two decade milestone.

Chatting exclusively with That Grape Juice, JD details the inspiration behind the anniversary special (likening it to ‘Motown 25′) and shares dibs on Mariah’s forthcoming album, thoughts on Bow Wow vs. Kandi, and addresses rumors he’s working on Janet Jackson’s newest record.

As ever, this is a must read:

 Jermaine Dupri Shouts Out That Grape Juice!

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That Grape Juice:  As music lovers, we know what 20 years of So So Def have meant to us. Tell us how does it feel for you?

Jermaine Dupri:  It really doesn’t feel like 20 years to me! I feel blessed to even be able to say it. Two days ago I was out at the Grammy parties and a producer I look up to came to me and said, “Jermaine, you stood the test of time. All of these other people with labels have gone out of business or the person who created the label left it behind. But, you’ve proven that you could stand the test of time.”

That’s when I started to look at this a bit closer and now I realize it does mean something more than I think.

That Grape Juice:  Absolutely!  Now, we’re at the 20th So So Def Anniversary Celebration.  Tell us, what inspired the creation of the show?

JD:  It’s time. Losing Chris Lighty was a big thing to me. He was a close friend of mine in the industry and you just don’t ever know when something is going to happen. Sometimes if there are things you want to do, if you don’t just jump and go ahead and do them, it may never happen. This has been a thought I’ve had for a while.

I used to say I wanted to do something like ‘Motown 25′ and bring all of my artists back together to perform. The idea was there, but then it went away. I just felt this year it was something that had to happen.

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That Grape Juice:  Ok!  What should we expect from it?
JD:  Expect to see something you’ve never seen before which is a concert of nothing but #1 records being performed. For a person in the audience to go and sit through this concert it will be like going to a greatest hits concert!

That Grape Juice:  Reflecting over the past 20 years, tell us what has been your proudest moment?
JD:  I don’t think I have a proudest moment. I think about moments that were challenging, but once I beat the challenge, then I was proud and I moved to the next. People have asked me, “What’s next after the So So Def Anniversary Concert?’ I see the [new] challenge is after putting so much emphasis on the past 20 years to start focusing on the present artist to make them appreciated the way the ones of the past 20 years have been.

That Grape Juice:  And, speaking of those artists, we’ve read line up will include acts like Bone Crusher, Da Brat, Dondria, Kris Kross, and a reported Xscape reunion.  We heard Bow Wow (who is also slated to perform) recently weigh in on Kandi’s expected absence

What are your thoughts on his comments?

JD:  No thoughts. Bow Wow is a soldier for me. When people comment on things I’ve done or am doing, he’s ready to say anything to anybody without knowing the facts. At this point, nobody knows what’s going to happen at that show. I never actually said there would be an Xscape reunion. I just told people that Xscape was performing, but when people saw Scott sisters at the press conference, they started making assumptions.

Yes, I know Kandi said something in the beginning. But, trust me, I feel different about what’s going to happen. So, people will just have to come and see what happens. I know those that don’t will hear about it on the blogs though (laughs).

That Grape Juice:  You already know!  Now, switching gears a bit, we hear that you’re hard at work at Mariah Carey’s new album.  How is that album shaping up?

JD:  Well, it’s funny – I never said that either. I said I’ve worked on some records. Some people seem to forget that I’m the one who produced ‘Triumphant’ with Rick Ross and Meek Millz. I just let people know I’ve done that and a bunch of other songs for that album.

 Now, when she starts putting the album together, I’m sure to have 4 to 5 songs on it. I don’t know what those will be at this point though, because I’m not involved in that decision process. So, I’m waiting to find out just like you guys are.

That Grape Juice:  Any hints on what we can expect sonically?

JD:  I don’t think any of the other songs are like ‘Triumphant‘. We have a couple of dance records – and no I don’t mean EDM, I mean more for the clubs. I don’t know if they have a “type”. I usually do what I think people want. I can’t really tell you what genre it would fit in.

That Grape Juice:  Ok! Well since we’re addressing the rumor mill, another diva you’re rumored to be working with is Janet Jackson. Is that true?

JD:  I know nothing about that! I’ve never heard that.

That Grape Juice:  Well, with major divas like Mariah and Janet under your belt, tell us, is there anyone else you’d like to work with that you haven’t yet?

JD: I don’t really care for working with established artists. It’s no fun for me because I feel I can’t do much to develop them as they usually already have a vision and direction. The stuff I get into and excited about are already done when it comes to established artists.

I enjoy mainly working with new artists. I like taking them from scratch and turning them into a superstar.

That Grape JuiceNow, as with many interviews, we have a segment called “Five From Fans” where we received five questions from our readers for you.  Are you ready?

JD:  Yep!

TGJ:  1) What’s the best advice you can give for aspiring artists and producers?

JD:  Follow your heart and make sure it’s in your heart. Make sure that you feel what you’re doing. If you feel it, then follow it.

TGJ: 2) Interesting one here.  Will you be attending Janet Jackson’s wedding?

JD:  Umm…no.

TGJ:  3)  Should we expect any more releases from Urban supergroup Ocean’s 7 (Nelly, Trey Songz, Jermaine Dupri, Johnta Austin)?

JD:  It’s a hard project because when we first started doing it, Trey was like a new artist.  But, now he’s very successful and Nelly is back in the studio working on his own project. If we have the time, we’ll do it. But, we all have so many other things going on, it takes away from that joint recording time.

Plus, we don’t have an [official] deal for Ocean. Now, if i put together a deal and we make a real record, maybe.  But for right now, no.

TGJ:  4) Have you ever passed on working with an artist and later regretted it?
JD:  I never passed on working with any particular artist, but i did pass on signing Ludacris. That’s one I definitely regret.

TGJ:  5)  Lastly, with electro pop (EDM) being such a domineering force in the industry, what do you think the next wave will be?

JD:  I think that Justin Timberlake just pretty much killed the EDM (electronic dance music) wave. I think he solidified himself as the coming of the new top R&B artist in the world. He’s proving that it’s ok to not make that EDM sh*t. He’s making records D’Angelo would make. To me, it’s always somebody who’s going to define what people are doing next. It’s interesting that he’s the one who’s going to set the tone for people to pay more attention to more urban sounding records.

That Grape Juice:  Thanks so much for that.  Now, as we look to the future of So So Def, you’ve already made many-a-superstar and put Atlanta on the map.  Tell us, is there any uncharted territory you’d like to conquer?
JD:  I want to break more records. Motown did way more than So So Def. So, all of the stuff they did, I feel is uncharted and I want to do it. I know there’s so much more for me to do. Motown became America’s record company and an American staple.  I want the same for So So Def

That Grape Juice:  Finally, what do you want So So Def’s legacy to be?

JD:  I want people to instantly think “music” when they hear So So Def. When I do this concert, its purpose is to bring the audience’s mind to know that artists you may not know or even think about are on the label.

Like, I tell people that Anthony Hamilton is performing and they’re shocked. They don’t know he’s on the label. I want them to know it’s not a rap or hip hop label – it’s a music label. You should expect ANY type of music. I’m all about music.

At any given point, I could pick a jazz record and put it out on the label. People should be cool and not surprised by that because it should be expected.

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Interview by:  Quinno Rashad (That Grape Juice US)

(@blueeyedsoul517)

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Click here to purchase tickets to the ‘So So Def’ Anniversary Concert 

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18 Comments

  1. |
    February 13, 2013 at 3:10 pm
    Miss independent says:
    Vote

    YALL ARE GREAT AT INTERVIEWING FLOPS N IRRELEVANTS YOU MESSY QUEENS WILL NEVER INTERVIEW PEOPLE LIKE BEYONCE RIHANNA KATY PERRY ONE DIRECTION DRAKE WANYE JAYZ JANET JACKSON ETC

  2. |
    February 13, 2013 at 3:21 pm
    Michael says:
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    They have interviewed Janet Jackson before.

  3. |
    February 13, 2013 at 3:29 pm
    King Z says:
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    @MISS INDEPENDENT…

    how do you sit at your local library computer with 3 minutes left to visit your fave site but say interviewing JD is irrelevant or flopish?

    the dude has made major hits while you rejoice at obama lifting minimum wage to $9?

  4. |
    February 13, 2013 at 3:35 pm
    YOLO says:
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    Who?

  5. |
    February 13, 2013 at 3:58 pm
    ƸӜƷ MC ƸӜƷ says:
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    Great interview. In all honesty, I’m kinda glad that Jermaine isn’t too involved with this album, true they have created magic together (Emancipation, Always be my baby, etc) but I want Mariah to get out of her comfort zone and work with other producers (not The-Dream!) instead of JD, Michael Brian Cox, etc.

    I’m excited for her new album and I hope she explores her voice, her writing skills and her producing skills on this album. I would also live it if her album cover + single covers weren’t of her just posing (ya know the 1995 – present poses) but something creative. Basically, I want her to TRY different things.

    I hope that Janet album is true though! Can you imagine Celine, Mariah, Madonna (new album), and Janet releasing new albums in 2013? I’d love it!

  6. |
    February 13, 2013 at 4:01 pm
    trose says:
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    U guys do really well with askin great questions!!!! “Will u be at janets wedding?!” Dead at that read!!!!! Always get the questions WE WANNA KNOW and i love yall for that.

  7. |
    February 13, 2013 at 4:10 pm
    Ms.Streisand says:
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    Do you know what? I have to tip my hats to Sam. You’re running a wonderful business and everyone can tell. I never comment but i read this site everyday and I love the interviews and the fact you ask serious questions and get serious answers. I commend you and your team. Good for you.

  8. |
    February 13, 2013 at 4:21 pm
    JOHNVIDAL says:
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    Can´t wait for Mariah´s music. Congrats to TGJ for the interview

  9. |
    February 13, 2013 at 4:32 pm
    Mark79 says:
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    I love his comments on EDM. I think JT coming back with a sound that totally snubs electropop is going to be significant in its demise. Already I’m feeling the sense of dance and pop losing its stranglehold in mainstream music. We’re just at a point where we don’t know where to go next, while all that dance s*** is still around in abundance, so it’s still gets served…but arbitrarily. It’s not like 2010-2012.

    What JD needs to do is use his So So Def label to introduce new R&B acts. What I would like to see is a return of singing groups and ballads.

  10. |
    February 13, 2013 at 4:35 pm
    Mark79 says:
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    Also I would like to see the return of Rock. Not pop/Rock and not this quirky and silly “indie” rock…but real rock that actually THRASHES like it used to.

  11. |
    February 13, 2013 at 4:35 pm
    James says:
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    I can’t. wait for some new mariah she been working hard

  12. |
    February 13, 2013 at 6:50 pm
    Cream says:
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    The Dream>>>>>>>>>>>

  13. |
    February 13, 2013 at 8:31 pm
    Gr3g says:
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    So this is who we blame for Triumphant? LoL. I still don’t get how that version got picked over the dance versions. I’m glad his involvement with her new project is downgraded.

  14. |
    February 14, 2013 at 12:59 am
    JER says:
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    These ‘interviews’ are about as real as BeYAWNce’s weave. It kinda looks real, but upon further inspection it’s fake as hell.

  15. Vote

    [...] To read the whole article, please click here! [...]

  16. |
    February 15, 2013 at 9:09 am
    cocobutta says:
    Vote

    Thatgrapejuice.net

    THE WORLDWIDE BLOG

  17. Vote

    [...] Des indices sur le son auquel on peut s'attendre ? Je pense qu'aucune des autres chansons ressemblent à "Triumphant". On a quelques chansons dansantes – pas de la musique dance, je veux dire des chansons taillées pour les boites de nuit. Je ne sais pas si elles ont un "genre". Je fais généralement ce je pense que les gens attendent. Je ne peux pas vraiment vous dire dans quel genre ça irait. Source : That Grap Juice [...]

  18. |
    February 17, 2013 at 2:41 pm
    Former Mariah Luvr says:
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    Well, thank goodness the rest of the songs don’t sound like that trash “Triumphant.” Jermaine Dupri, please go AWAY!!!! You have done enough damage to Mariah’s singing career…it’s time for her to lay off the black guys and get back to reality and make some real music again.

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