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The Final Sales Are In: Ashanti, Pharrell, & Rick Ross Exceed Predictions…

ashanti braveheart cover The Final Sales Are In: Ashanti, Pharrell, & Rick Ross Exceed Predictions...

After a relatively slow start to the year, Urban retail picked up in a major way this week when new releases from Ashanti, Pharrell Williams, and Rick Ross charged into stores.

Naturally, all eyes have been fixed on how each project fared – especially following questionable sales predictions.

Now, with the final numbers in, how did Ashanti’s ‘Braveheart’, Pharrell’s ‘G I R L’, and Ross’ ‘Mastermind’ perform?
The answer awaits, as ever, after the jump…

{UPDATED}

{Story has since been updated to reflect Billboard/SoundScan’s final, definitive numbers}

Echoing early sales forecasts, the Bawse will this week top the Billboard 200, after ‘Mastermind’ sold 179,000 copies. The figure represents an almost 20k increase on the initial prediction.

Exceeding expectation is a trend that continued into the count for both Williams and Ashanti; for the ‘Happy’ led ‘G I R L’ nabbed the #2 spot with sales of 112,000 – besting his initial prediction of 85k.

Elsewhere, ‘Brave’ nabbed a #10 placement, after totalling 28,000 first week. The sales represent a 9k increase on early forecasts.

{Source}

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Congrats to Rick, whose audience continue to prove themselves uber loyal (see: solid album sales in absence of a hit single).

As for Pharrell, we’re sure all involved are breathing a relative sigh of relief now that the album has (at least) crossed the 100k mark. What’s more, the first week picture is rendered all the more “sunny” given the blockbuster sales in international markets such as the UK. That said, given the immense spend on global promotion, it’ll be interesting to see how the project holds up in the weeks and months to come.

The Ashanti situation still presents quite the debate, in that on the one hand it’s a small victory given that the project was released independently. Hence, there’s every chance she’ll personally receive more dollars per unit sold than many of the major label acts above her.

That said, for a Grammy winning act, who’s first week sales have been as much as 20x her current numbers, it’s a mess. Especially when considering that she could have sold much more independently (and enhanced the success of the indie narrative) had the project not been delayed and mishandled so much over the two-year period she’s been promising and promoting it. Still, congrats, ay?

Your thoughts?

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85 Comments

  • March 12, 2014 at 2:35 am
    anonymous says:
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    well I’m glad Ashanti sold more than expected. I think that’s good for an independent artist. congrats to all of them.

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  • March 12, 2014 at 2:43 am
    bj says:
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    Congrats to ashanti because she did everything ON her own, and she has her own record label so more money for her…

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  • March 12, 2014 at 3:05 am
    hey says:
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    Ashanti should just hang it up..her album sales are extremely bad. Stop making excuses for her.. Braveheart had promo for months..While Beyonce had no promo and still outsold her in its 3rd month smh

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  • March 12, 2014 at 3:28 am
    DatDude says:
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    Congrats to my two bosses Rick Ross & Ashanti y’all both have no hit singles but yet sells more than what was predicted especially Ashanti doing her thing with no major or promo I’m sure she will sell more once she start promo run

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  • March 12, 2014 at 3:34 am
    TheOne says:
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    Well salute to Ashanti independent and only sold 11k less than ciara with no hit single or promo

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  • March 12, 2014 at 3:45 am
    BEYAWNCE says:
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    Congrats Ashanti, Keep it up. Hollywood and label are conquer and all but true talent always speaks. I’m glad you Shifted to independent as it gave you freedom. You’re the BOSS of your own music.

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  • March 12, 2014 at 4:23 am
    number1k9 says:
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    I cannot at you TGJ and haters being pressed at Ashanti who has not released an album since 2008, and selling more than major label acts like Nelly Furtado, Kelis and Jay Sean who is signed to the biggest Hip Hop label out there now.

    I do not know about anyone else. But after that long of a break and a brand new business model, I say its a decent look. I mean lets keep it 100, people not satisfied with the 23K first week, wouldn’t even be satisfied with even 100K. Probably not unless she outdid her record breaking 503K debut.

    Keep with the strides Ashanti.

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  • March 12, 2014 at 4:24 am
    JOHNVIDAL says:
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    Well, it´s not that they exceeded anything. It´s just that early predictions are useless and even unfair. Let people buy what they want and wait till the week is over for crying out loud! I swear they only do it to over hype some realeases and to downplat some others ruining their commercial performance from day one.
    And btw, I was one of the first people who said Pharrel should be selling more than those 85k predicted (and he did at least more than 100k), but would any of you say “given the immense spend on global promotion” like TGJ says in this article? Inmense? Just cos he went to a couple of countries to perform??? Shouldn´t that be the norm? No wonder people really beleive in stupid rumours about budgets. TGJ “journalists” are a fail and their advice and predictions are always wrong.

    Reply

  • Vote

    […] Source  J’aime(0)Je n’aime pas(0) […]

  • March 12, 2014 at 5:28 am
    FutureCIARA says:
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    Lets not bring Bey or Ci into this…. they are all at different positions in their careers….

    Im just glad Ashanti album finally came out after 6768967565676789 pushbacks!!!

    Its pretty nice material as well, I hope she does the reggae number as her next single.

    I wish her all positive things!

    Reply

  • March 12, 2014 at 5:39 am
    Peace Of Aguilera says:
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    The only reason Ashanti ever slayed is because she was funded by drugs money. Yes she was, and if you don’t believe me you can do your research. We’ll never how big she would have been if she wasn’t using money made from cocaine to fund her career and that is a shame.

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  • March 12, 2014 at 5:44 am
    Peachsoda22 says:
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    What you fail to realize is this is the music business. R&B is not the most marketable brand right and Ashanti understands that. She has been on a major record label where she was top priority and sold millions of albums. But that was a different as well just as Ashanti has changed so have fans. Fans are not as loyal, attentive, and actually go out and purchase albums anymore. Instead, fans are more fickle, judgmental, and rather spends their time arguing on blogsite then actually support the artist they claim to love. I guess Ashanti figures it really would not make that much of a difference if she were on a major or independent I doubt she would sell any more than these other R&B acts. So she may as well get richer in the process. For anyone to turn that into something negative is small minder and not a visionary. And as for as the pushback well nobody’s perfect and in order to become stronger you have to get knock down sometimes. Ashanti do you boo don’t listen to naysayers, haters, and stupid ass people who would never amount to anything in life other than bringing misery to people are doing something.

    Reply

  • March 12, 2014 at 6:08 am
    Sommer says:
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    People are making excuses for Ashanti! She has yearssss in the game with a supposed fan base. But as usual, they didn’t support her. Many independent artists have sold way more than Ashanti so that has nothing to do with it. Her fans should have supported her and that would have been way more money in her pocket. 23,196 will not do it! She needs to cover her expenses of putting out this project. She even said that it was very expensive.

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  • March 12, 2014 at 6:56 am
    Rihater says:
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    What a surprise….beyonce has been mentioned again, for no reason….her album came out a long time ago, and i have to say, got boring fast…however yonce is a great track…thats about it

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  • March 12, 2014 at 7:24 am
    the real xoxo says:
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    Pharrell is the real flop here. this is the most relevant man in pop music. those numbers are underwhelming.
    Ashanti’s numbers are laughable but she was independant so i applaud her.

    Reply

  • March 12, 2014 at 7:49 am
    Xtina warrior says:
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    People are so impressed by basicness these days on a label or not ashantis numbers still suck. She had a huge career years ago and this the best she can do?

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  • March 12, 2014 at 7:52 am
    Xtina warrior says:
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    and how Pharrell have a number 1 song yet selling less then Tamar.

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  • March 12, 2014 at 8:10 am
    Lovebird says:
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    Ashanti did fantastic for an independent artist, if there was promo she would have sold more, well done.

    Rick Ross FLOPPED; a rap album only doing 100K by an overhyped artist? FLOP.

    Pharrell did ok I guess.

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  • March 12, 2014 at 8:17 am
    Go ASHANTI says:
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    The shame is that you guys are bias….& use anything for a story. The major label acts above are seasoned and have been in the game for how long? Pharrell had the number song in the country and those are his first week numbers. Ricky Rozay has also been in the game for a while and those are his first sales…. Major label acts make about .10-.50 per album sold…..where we have Ashanti an independent CEO making $4-$7 per unit sold…uh you do the math. Ashanti said in a recent interview it isn’t about the sales, but the reception of the music. Let’s face it no one really knew she was coming out with an album because she hasn’t been on a reality show or did performances like other acts today. Given the opportunity, she would be right on top…just think we’re still mentioning her and comparing her to major label acts after 6 years off. Applause for Ashanti she moved this LP on her own, and will see the profit where as other acts lose deals and get booted off labels because of sales…..

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  • March 12, 2014 at 8:18 am
    Molly says:
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    The numbers are horrible end of story.

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  • March 12, 2014 at 8:21 am
    Stephy Tha Lambily says:
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    Good Job, Ashanti! I bought the album & I must admit I have not listened to it since the first day because the songs were so uninteresting & forgettable but I do feel happy that I purchsed the album to contribute to her success & hard work. Congrats!

    As for the other artist, well you know its 2014 so we live in a era were these number are considered “Success” aka unspoken FLOPS

    Reply

  • March 12, 2014 at 8:24 am
    Stephy Tha Lambily says:
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    Hi, LoveBird. I love you baby! *Kisses*

    Reply

  • March 12, 2014 at 8:24 am
    Vee says:
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    I was expecting Pharrel to do 200k after all his exposure and hit songs. Even though he exceeded predictions its still basic. Ashanti did great.

    Reply

  • March 12, 2014 at 8:25 am
    Stephy Tha Lambily says:
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    Hi, Molly! I missed you boo!

    Reply

  • March 12, 2014 at 8:26 am
    Molly says:
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    Hey @Stephy missed you more, how are you?

    Reply

  • March 12, 2014 at 8:30 am
    Benji says:
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    Ashantis numbers are really great shes an independant artist don’t be jealous because she actually achieved this on her own while your fave had all the promo under the sun, a hit r&b song AND a label supporting them and still flopped. Ashanti didn’t flop in her circumstance.

    Reply

  • March 12, 2014 at 8:36 am
    k.see says:
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    OMG…Guys can u just stop talking s*** about sales? Is that really so important? Can you just shut up and enjoy the music? Because thats the point for me actually. If album is good i dont give a F-U-C-K about sales. Sometimes shitty albums sold more than a half million in first week…so what? Is thats the determinant of good music? Sales? Thats stupid. A lot of u harassing artist just because they did not sell a million copies at the first week,Ciara fans talking s*** about Beyonce, Beyonce fans talking s*** about Rihanna, Rihanna fans dont respect older Icons like Janet, Whitney or Mariah…thats really stupid…Can u just stop talking b******* and enjoy the MUSIC?

    Reply

  • March 12, 2014 at 8:37 am
    TheOuyonB says:
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    This is a prime example of someone speaking ignorantly on something they haven’t a clue about. She was not funded by drug money.. She had a machine behind her, meaning a MAJOR LABEL, during a time when cds were actually selling and because she was writing her own material, her royalties solidified her as an artist during a time when most new female, and male artists for that matter, weren’t writing their own material. Murder Inc may have been built with “drug money”, however, that has nothing to do with the fact that she had a huge “machine” behind her (DEF JAM). Murder Inc was not a major label.

    Reply

  • March 12, 2014 at 8:45 am
    IStanForYourFav says:
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    I can’t at these comments. Ashanti did great to be independent. Hell some artists sell this with a fan base with major labels and millions of dollars wasted. She won. Pharrell (so s***) should be embarrassed. It shows how much of his success was based off using Payola. All of that forcing Happy and etc down people throat and sold only 100,000. Well congrats to him anyway. Decent opener. Rick Ross exceeded my expectations by 100,000. Congrats to the Boss. But I’m sure his boyfriend Diddy had something to do with those numbers lol (joking). Congrats to ALL OF THEM!!!! This industry ish is hard.

    Reply

  • March 12, 2014 at 8:48 am
    Stephy Tha Lambily says:
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    @Molly, I’ve been doing good thanks for asking!

    Reply

  • March 12, 2014 at 8:53 am
    DIGGER BEY says:
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    Look @ these hating bishes. @ Xtina fan….Um Pharrell sold around the same amount as ur fav but isn’t ur fav bigger? Gurl have a seat quickly. @ Xo…Pharrell hardly promoted this album. These are good numbers, considering how albums sales have decline. Pharrell will be good. Anyway congrats to ALL.

    Reply

  • March 12, 2014 at 9:07 am
    Lovebird says:
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    Hi molly, hi stephy.

    Reply

  • March 12, 2014 at 9:13 am
    Lovebird says:
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    Can someone tell me why suicide is trying to steal my man?

    Reply

  • March 12, 2014 at 9:17 am
    FutureCIARA says:
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    Hi Bittches!

    Reply

  • March 12, 2014 at 9:33 am
    kim Kardashian stan says:
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    Pharrells sales are pathetic i still love him tho, Who’s Ashley?

    Reply

  • March 12, 2014 at 9:35 am
    FutureCIARA says:
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    @LOVEBIRD

    Did you hear FOX News host Bill O’Reilly shade Beyonce, saying she is a bad role model for young girls.

    What a way to tarnish an image….. HA

    Reply

  • March 12, 2014 at 9:37 am
    Molly says:
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    @FutureCiara omg Bill oRiley dragged Beyonce for flith sis i died watching that he stated facts tho.

    Reply

  • March 12, 2014 at 9:38 am
    Molly says:
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    @Stephy No problem :)

    Reply

  • March 12, 2014 at 9:41 am
    FutureCIARA says:
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    @Molly,

    Yes hunny, I kind of agree with the statement Russell made when he said “Music a our reflection of reality”

    Just proves that JayZ is her pimp, behind the Marriage veil.

    SAD SAD story……. I hope she isnt being abused like Tina Turner though, I wouldnt wish that on anyone….

    “Eat the damn cake, Anna Mae!!!”

    Reply

  • March 12, 2014 at 9:47 am
    Kai2dasuan says:
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    I see on Eone that her album debut at #10 billboard 200 and # 1 on the indie with 27k sold in the first week sales.

    Reply

  • March 12, 2014 at 9:51 am
    ROSEGOLD says:
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    Let’s keep it real here…who really wants a Pharell album? Honestly? Show of hands? *keeps hands in lap*

    “Happy” is an awesome song, and Pharell is a great producer and writer, but a singer he is not. I purchased “Happy” from iTunes, but wouldn’t dare purchase an album full of him singing lol. He should’ve pulled a Diddy/Quincy Jones and got other artists sing the majority of the songs. He would’ve been coined down regardless.

    @LoveBored. I wouldn’t call Rick Ross a flop. He always goes to #1 and gets gold plaques/platinum singles. He’s no Kanye/Jay or Kendrick, but he’s very consistent. He has a loyal fanbase like a lot of hip hop artists. Him outselling Pharell says a lot.

    Good for Ashanti. Did anyone expect her to really sell a lot? She’s not the most popular singer out there, hell her and Ciara are the b*** of most “FLOP” jokes. She did well to have been away from the scene for so long, to be indie & to have no hit single in rotation every five minutes.

    Reply

  • March 12, 2014 at 9:51 am
    Lovebird says:
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    @Future Ciara

    No I didn’t see that, I’ll have to look for it.

    Reply

  • March 12, 2014 at 9:54 am
    D says:
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    “Many” independent artists have sold more than Ashanti??
    With NO hit single out? With no kind of promo whatsoever(beyond THEIR own social media sites, which obviously only extend to THEIR fans)? Having been mia for the past 6 years?

    Reply

  • March 12, 2014 at 9:58 am
    I stan for myself says:
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    Well done Ashanti you did good gurl. I have the album on repeat. And these few fans Ciara has left stay worried about everyone besides their fave. Why couldn’t she even do 60k with all that label support. You got ther nerve calling ashantis numbers horrible when shes independant artist is so ignorant. Worrying about Beyonce and her impact is not the one either. Like seriously. Havn’t you learned the whole world has opinion on her because shes the one of the biggest stars? It is water off a ducks back and everyone moves on after a week.

    Reply

  • March 12, 2014 at 10:13 am
    townerqxcbxcb says:
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    Reply

  • March 12, 2014 at 10:13 am
    Jamie says:
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    Lmao the c squad is shady.

    Reply

  • March 12, 2014 at 10:16 am
    Valerie says:
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    I don’t know why^ The biggest shade is who they stan for.

    Reply

  • March 12, 2014 at 10:17 am
    Valerie says:
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    Ashanti – Good
    Pharrell – OkISH
    Rick Ross – His hype is over

    Reply

  • March 12, 2014 at 10:31 am
    Lovebird says:
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    Gurl I want to see these platinum plaques you speak of which Rick Ross supposedly has (he has non).

    For a RAP ALBUM by an over hyped hip hop artist, this is a FLOP.

    He should be doing Jay Z, Kanye, Drake, Kendrick numbers considering his hype. Instead he is doing Big Sean (99K) type of FLOP.

    Rap music fans still buy albums; not Rick Ross doing less than Roman FLOPloaded and Yeezus.

    Reply

  • March 12, 2014 at 10:31 am
    DIGGER BEY says:
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    Too bad Citranny is career is filth. She doesn’t even have one to drag Kiiii. THE HIVE Dragggggggggged his ass and u can bet he won’t try that sh*t again.

    Reply

  • March 12, 2014 at 10:32 am
    CARMEN says:
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    lmao Ashanti got so many ppl pressed. she did so much better than everyone expected. and as an independent act with no label and no hit song, her numbers are commendable. lets not forget the fact that it has been 6 years since her last album. Rmb Nelly Furtado? she had a 6 year break and still sold so much lesser and with a major label. lengthy waits between albums usually results in a decrease of the fan base, esp if youre not a houshold name. Ashanti sure isnt a houshold name so dont down play Ashanti’s success

    Reply

  • March 12, 2014 at 10:34 am
    DIGGER BEY says:
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    And lmao@ How THE QUEEN stays on The Irrelevant Pack stans minds. Kiiii They must be mad no one mention or knows their fav kiiii

    Reply

  • March 12, 2014 at 10:35 am
    Lovebird says:
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    Part of Miami – 750K
    Trilla – 650K
    Deeper than rap – 450K
    Teflon don – 750K
    God forgives, I dont – 560K

    Rick Ross is an overhyped FLOP. Lil Wayne and Drake sell in one week what he struggles to sell an entire era.

    Not Roman FLOPloaded doing more than Mastermind.

    Reply

  • March 12, 2014 at 10:36 am
    lol says:
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    @diggerbey awww youre mad cause c sqaud dragged yonce?

    Reply

  • March 12, 2014 at 10:41 am
    ABC says:
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    @lovebird rosegold said rick ross has platinum singles and he does. Rick Ross isn’t hyped as Jay, Kanye, Nicki and Kendrick. He’s kind of a singles artist who always manages to go gold. 2 chainz, meek mill and ASAP rocky are the real flops.

    Reply

  • March 12, 2014 at 10:42 am
    ABC says:
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    Ashanti is a FLOP no matter how you try to slice it. Pharells sales are very underwhelming.

    Reply

  • March 12, 2014 at 10:43 am
    DIGGER BEY says:
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    I heard Bill Oreily also talked about majority of pop stars but someone brought up Ciara and he said, ” who is that Kiiii lmafao

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  • March 12, 2014 at 10:59 am
    DIGGER BEY says:
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    Lol @ lol…Chile how am I mad? People that stan for Irrelevant b*tches just makes me lmmfaooooooooooooooooooooo

    Reply

  • March 12, 2014 at 11:32 am
    Molly says:
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    @DiggerBey but you know her f***.

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    […] Beyonce is truly running everything right now, from the charts to the stage. Four months after its surprise release, King Bey’s  self-titled visual album is still dominating everyone in the game. She even is higher on the charts than Ashanti’s latest release. […]

  • March 12, 2014 at 11:41 am
    FutureCIARA says:
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    @Lovebird

    Im trying to post the video link, But the ratchet Google servers are down…..

    I hope nobody hacks my Google accounts

    Reply

  • March 12, 2014 at 11:45 am
    FutureCIARA says:
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    @LOVEBIRD

    Here is O’Reilly slamming Beyonce tacky image and Partition video….

    Reply

  • March 12, 2014 at 11:48 am
    ashley says:
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    ^^^That’s just more promo for Beyonce, something Ciara desperately needs. Atleast the video won’t be banned like Ride.

    Reply

  • March 12, 2014 at 11:52 am
    ashley says:
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    Congrats to Ashanti only selling a few thousand copies less than Ciara, independently! Just imagine if she had all of the promo and support of a major label like Ciara. This just confirms no one is interested in Ciara as an artist.

    Reply

  • March 12, 2014 at 12:01 pm
    SLAYRIAH CAREY (TOUR DE FORCE) says:
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    DAMN! That guy dragged TF out of a beyonce. Lol. I died when he asked, “Beyonce having s** in the back of a limo while referencing Monica Lewinksu is art?”

    LOL!

    Reply

  • March 12, 2014 at 12:03 pm
    SLAYRIAH CAREY (TOUR DE FORCE) says:
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    Death @ Ashanti’s sales. At least the Ciara fans have someone that they can actually drag now.

    Reply

  • March 12, 2014 at 12:04 pm
    DIGGER BEY says:
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    Lol @ Molly The Maid…..But B*tch i only know her from the Goodies era.

    Reply

  • March 12, 2014 at 12:24 pm
    d says:
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    Yes at Ashanti selling almost 40% more than expected AND nabbing a top 10 debut!!

    @ the beyonce stuff… Beyonce IS NOT higher on the chart
    @ the ciara stuff….Ciara had a massive hit, huge promo and was on a major label and only still just barely sold more than this….

    @ the “being 100, ashanti sales are horrible”…EVERY situation can be spun a certain way: Beyonce is the biggest thing is music right now, YET SHE CAN’T GET A NO.1; Gaga and all her force ONLY OPEN WITH 275K; etc etc So for Ashanti, 28k in 2014, being Indie, with no single or promo is big

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  • March 12, 2014 at 12:48 pm
    Dev says:
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    Ashanti’s album made top 10! Which isn’t bad considering the situation. Anyway, sales ain’t s***! Teedra Moses – Complex Simplicity slays 10 years later and that bombed hard! (Not that Ashanti is in her category) sales don’t mean quality, quality is quality.

    Reply

  • March 12, 2014 at 1:13 pm
    ASHANTU says:
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    b**** PLEASE…THE BEST YOU CAN DO IS BUYING IT.

    Reply

  • March 12, 2014 at 1:27 pm
    GREEKGOD says:
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    Pharrell’s album is soo bad the only song’s that’s worth the listen are Happy, Lost Queen/Freq, and Gust of Wind (which all have been on constant rotation). Maybe I should give it another listen. Ross album is GREAT too. Loved majority of the tracks on first listen. Thug Cry, Supreme, Blk & Wht, Nobody, Sanctified, In Vein, Blessing In Disguise are my favs. Ashant’s album bump too. Love Games, Early In The Morning (French Montana been killing hooks/features lately, been doing his thang in the game. Don’t like his music much tho). I also love Count, She Can’t, No Where , Don’t Tell Me No.

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  • March 12, 2014 at 1:30 pm
    Comptons Finest says:
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    It seems like as of late artist are exceeding these predictions. Congrats to Ashanti if she can pull the same numbers as the other R&B girls that would be a win in my eyes.

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  • March 12, 2014 at 2:01 pm
    joy says:
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    @D but Beyonce opened at number 1 with her album…a hot 100 doesn’t matter at this point!!! She’s on the third leg of her sold out world tour – and has nabbed multiple number 1’s on the other charts…the HOT 100 is not everything!!

    Kudos to ashanti as well!

    Reply

  • March 12, 2014 at 4:39 pm
    SCHEISSE*RETURNS says:
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    GO ASHANTI ITS YOUR BIRTHDAY… GO ASHANTI ITS YOUR BIRTHDAY!

    LMAOOOOOOOOOOOO

    Just when I thought there was gonna be a Ciara lessor… LMAO

    Anyway… Ashanti extra 9K or not is still OVER..

    And why does TGJ talk about Male Artist?

    Most of the Queens on this Website only care about the Women so they can be gay and drag

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  • March 12, 2014 at 4:53 pm
    d says:
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    @JOY that’s exactly my point !! Beyonce is doing the damned thing BUT no matter how or what, you can always find something to hate on. Ashanti selling 28k in her current situation is definitely a feat, but people want to play her or shade her by looking at JUST the numbers……So with that same logic, people can pull the fact that Beyonce despite all the acclaim has yet to capture a number 1.

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  • March 12, 2014 at 4:54 pm
    Mark111 says:
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    I’m pretty proud of Ashanti. 28k and inde? That’s what sup.

    28k X$9.99 = $280,000
    Vs
    60K X .07 cents = $4,200

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  • March 12, 2014 at 7:14 pm
    Jay Jay says:
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    For Ashanti to sell near Basic Instinct numbers for an independent artist that’s not entirely too bad. If she was signed and had good amount of promotion she could of sold at least 80-100k.

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  • March 12, 2014 at 8:25 pm
    MIQ VERSE says:
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    Though I am not an Ashanti fan I have to give props for doing those numbers independently and give another look for R&B music.

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  • March 12, 2014 at 9:34 pm
    DIAMONDS says:
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    I don’t know who these people are tbh FLOP

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  • March 12, 2014 at 9:49 pm
    Sundayluv says:
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    One question. Did you buy the albums mentioned?If your answer is no than shut the f*** up. Albums don’t sell themselves.

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  • March 12, 2014 at 10:13 pm
    JER says:
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    Screaming

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  • March 12, 2014 at 10:24 pm
    STOPTHEHATE says:
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    Although I feel Ashanti is on another level and should be up there, I give her props for doing this on her own, funding and promoting her own material. For an independent artist to sell about 30,000 first week is awesome being that there are artist in major labels w a hit single on radio and sell about the same figures. Congrats Ashanti! I want you to win boo! BRAVEHEART is a dope ass album. There are some good songs on there and if you loved her first album you will love this one… Ashanti deserves so much more credit ya’ll! Quit the hating and give credit where it’s due. ;-)

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  • March 13, 2014 at 3:21 am
    mk says:
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    That’s because he didnt buy 90% of the sales. Which Tamar did n left her broke owing taxes

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  • March 13, 2014 at 3:29 am
    Casual says:
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    Kudos to Ashanti for doing great this week. We can all second-guess her decision to go independent, but there’s no guarantee she’d have sold one more copy than she did of Braveheart. Ashanti was at the height of her career 10 years ago. A bigger promotional budget might have yielded similar results.

    We live in a digital world and her fan base is young enough to mostly be online. Anybody who cared to know knew Ashanti had a new album coming out. This album was promoted on the blogs (served here with sides of shade, but promoted nonetheless), on cable r&b video channels, through extensive radio interviews, and through TV appearances (most importantly, 106th & Park). Any Ashanti fans so inclined could have listened to her album online and decided to purchase a copy.

    Now, just imagine if Ashanti had gotten herself locked into a 360 deal. She’d be collecting 65¢ per unit (at best) instead of $6.50 per unit (at least). Oh, and she’d also have to cut her label in on any touring money she might make.

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  • March 15, 2014 at 3:20 am
    Count Count Count your MONEY! says:
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    @Mark111..iight Ayo..do dat MATH …Love Ashanti!

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