Radio is no longer indicative of the general public’s tastes or interests.
For, thanks to the streaming platforms like Tidal, Apple and Spotify, the critical mass are now aware that artists once deemed to be “past it” are anything but…thanks to them.
A good example?
The R&B songbird Monica who enjoyed monumental success in the 90s but has struggled to move units in recent years as easily as she did during the decade.
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As of this morning, her jam ‘The First Night‘ has been streamed 3.2 million times on Spotify .
An impressive feat on a number fronts.
Besides the fact that it reached this milestone 19 years after its release, the cut’s success in Spotiverse joined the album version of her Brandy-backed bop ‘The Boy is Mine‘ to push streams of her LP of the same name over the 50 million spins point.
It really is astounding.
As Monica and her peers seek fresh ways to impact audiences more inclined to tune into younger stars it’s important for them to work alongside Spotify if they are to gauge who is listening to their material and where they are doing so.
Once equipped with these facts and figures the mission to create content just as impactful as their earlier material will no longer stand as an impossible one.
Songs can be written, set lists can be arranged and budgets can be assigned to reach those who are truly interested in supporting the next chapter of her career, and not wasted on campaigns designed to appease those who aren’t.
Mrs. Brown isn’t the only R&B royal making waves on the platform.
The British girl group Eternal have swept up 1.2 million spins with their single ‘Stay’ while their cut ‘Angel of Mine‘ (which was covered by Monica in 1998) has been listened to 2.7 million times as of this morning.