LeToya Luckett will shoot a video for “Not Anymore” on Friday in Los Angeles. The mini-movie will be directed by Bryan Barber (OutKast, The Game) and is the first single off the 27-year-old’s sophomore album Lady Love.
The treatment calls for nothing you’ve seen from the R&B songstress before, conceptually and visually. The video will be set in the early 1960s, but will have a modern feel similar to Barber’s video for Christina Aguilera’s “Ain’t No Other Man.”
Taking place on an old revival tour bus and “American Bandstand”-like stage, LeToya is the newest addition to a Motown record label and is burning up the charts, eventually moving on from the man who broke her heart and reveling in the ultimate revenge—success.
With the song being a grower – and not as instantly likable as, perhaps, required – a killer video is just what is needed. I’m particularly anticipating this one, as some Barber’s previous work have really been awesome.