The video for Cassie’s brand new Diddy-assisted single ‘Must Be Love’ premiered today. Put simply, the clip for this ‘Bad Boy Classic’ (Diddy’s words not mine) is ‘blah blah blah’. Besides the video lacking substance and featuring subtlety hilarious choreography by Cassie and Diddy, it really highlights the lack of direction with Cassie generally. A few months ago she debuted a radical new look, yet this song and video don’t match that and she comes off looking foolish. Contrived, contrived, contrived. Next.
What do you think of the video?