The future of the Sugababes looks uncertain today, as the group’s ironically titled ‘Sweet 7’ album bombed on the Official UK Album Chart. Despite boasting top notch US producers and huge promotional backing, the LP, could only manage a #14 charting – the brand’s group’s lowest entry ever.
Worse still, on the Official Irish Album Chart, the record could only manage a #35 placing; again their lowest ever charting on that tally too. Ouch.
Reliable word has it that bosses, over at their label Island, are weighing up their options in light of of the album’s disastrous performance and the so-so success of its singles.
A That Grape Juice insider tell us:
“It’s not looking great for the girls. The label are funding the project at a loss, and are unlikely to come anywhere near breaking-even with this project. It’s been a disaster from the moment Keisha was axed. There are serious talks going on at the moment about the fate of the group. Do not be surprised if they quietly ‘take a break’ (never to return) later this year. Keisha-Gate really seems to have sealed the deal”
I can’t say this comes as much of a surprise; it was always going to be an uphill struggle trying to force-feed this original member-less line-up to the public. I mean, despite the album actually boasting some pretty good tracks (‘She’s a Mess’, ‘Wait For You’, ‘No More You’), something was clearly missing, something neither Amelle, nor Heidi, nor Jade, were able to channel.
It’ll be particularly interesting to see how this all plays out in the weeks and months ahead…