Video: Beyonce’s ‘Dereon’ Fall 2010 Ad

Published: Tuesday 10th Aug 2010 by Trent

Here is the official ad campaign for Beyonce’s ‘Dereon’ 2010 fall collection. The fierce one (who is clearly unable to sit down) gets in touch with her dark side for the clip. Check it out Beyonce working hard for her money below:

Thoughts?

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  1. BEYONSLAY August 10, 2010

    WERK IT B****, WERK IT.

  2. AKisdabest August 10, 2010

    she is takin a break from MUSIC not her fashion line…smh…anyhoe… Beyonce looks good!!!!

  3. BEYONCELOVER1993 August 10, 2010

    Why didn’t you use the new pictures..SMH

    And this is FIERCE

  4. cindy August 10, 2010

    ms tina clothes suck. i bought some dresses that i iron and iron and the wrinkles REFUSE to come out

  5. thekiddz August 10, 2010

    LOL @ Cindy

    This was hot! Get em’ Bee!

  6. movieman August 10, 2010

    the queen is coming

  7. ~TeAM WeeZY~ August 10, 2010

    YAS! FIERCE! *snaps*

  8. kelly fan4ever August 10, 2010

    i love it but it would have been hot as a music video for her

  9. ~TeAM WeeZY~ August 10, 2010

    Lmao @ Cindy! Too funny! I would NEVER buy Tina’s ish let alone receive it for free!

  10. True Blue August 10, 2010

    Hotter than fire as always… I wish I looked half as good as she does.

  11. True Blue August 10, 2010

    @ Cindy:

    Yeah, a few years ago I went into Macy’s to look for her stuff… and when I found it, I was convinced that there must have been a mistake, because the clothes were too ugly to be from Beyoncé & Tina!

  12. Yellow Gorilah August 10, 2010

    YEEEEEEEEEEEEEEEEEES RiRi!!! OooOps I mean Honey B! =P

  13. MB August 10, 2010

    OMG! SHE IS THE QUEEN!!!!!!!!!!

  14. SPUNKYPOOP August 10, 2010

    GAGA IS THAT YOU!??? DID GAGA GET A TAN?

  15. GangsterA August 10, 2010

    Bey you betta work bish is on fire cant wait 4 some new music get em bey

  16. SPUNKYPOOP August 10, 2010

    LMAOOO!!! I know Ima start some mess with my last comment…LMAO!!! She does look FIERCE! Im loving the hair and the RAUNCHY S*** HOT DAYUM!!!!! BEYONCE why couldnt this image be for a music video or new album. Im loving LOVING LOVING IT!!! but she is in GAGA’s WORLD! hehehe

  17. cookies yummm August 10, 2010

    She looks gorgeous as always

  18. CIARADABESS August 10, 2010

    Hate the tattoos, but overall it is fierce and nice. She should keep that hair style, it works for her.

  19. bjksolo August 10, 2010

    wow this is hot n the lyrics 2 the song owww wee!!!

  20. kaka August 10, 2010

    Beyonce with all this material stay without classy she could be fierce with some classs but nooooo at alll..

  21. BLACK August 10, 2010

    DEAD @ the lil kids who think RIhanna invented the rockstar/HArd look.lol Hip hop star song Came out before Rihanna was even heard of…she looks good, i hope she change her style up for the next album in 2011

  22. futurestarDELUX August 10, 2010

    I’M IN NO WAY A RIHANNA STAN BUT SHE DID COPY HER STYLE IF ONLY FOR THIS ONE SHOOT, IF RIHANNA HAD SOMETHING ON LIKE B YOU WOULD SHOW NO MERCY SO IM JUST KEEPING IT REAL AND SPEAKING THE TRUTH.

  23. Miguel August 10, 2010

    Pure hotness! Her fashion line will only do better.

  24. The AlexanderTG August 10, 2010

    Video blocked by Sony? I thought this was an ad – what’s the point of an ad you’re not allowed to watch???

  25. TOP NOTCH DIVA August 10, 2010

    So Rhianna-ish. Nobody does the dark rock style better then Rhi Rhi! Nice video tho but doesn’t seem like it’s Bey’s style; much more like trying to do whats the trend. & someone above said she’s in Gaga’s world! R u fukn serious??? Gaga has nuthin on Beyonce as far as talent goes. Nobody will even give a danm about what Gagas doing when Bey comes back. Gaga fans stay scared of talented artists! Dereon clothing line is not all that, but I did happen to find a nice hot pink Dereon biker jacket 3 yrs ago tht was really cute but I’ve never worn it & it’s still sitting in my closet with the tags on it. I hope they do better in 2010 bcuz the stuff I’ve seen on the racks in TJ Maxx is not cute what-so-ever!

  26. True Blue August 10, 2010

    ^^ And Rihanna is so original herself? B****, please. http://images.uulyrics.com/cover/f/fefe-dobson/album-sunday-love.jpg

    I didn’t know Rihanna owned a copyright on short hair and shoulder pads! LMAO @ people thinking any of today’s pop artists are original, although Rihanna is the least original of them all. She just tries on whatever look will sell records, end of story.

  27. TOP NOTCH DIVA August 10, 2010

    @ True Blue

    Rhianna is known for her fashion style then her talent. & I do think she is original with her style. Just my opinion… I’ve never seen an artist dye their hair kool aid red or dress as she does. Thats my opinion rather u agree or disagree… & we all know she does it for record sells, so what thts how she stays relevant!!! I see all the girls out here now dyeing their hair red like hers, she is looked to for fashion trends! So what if she takes sumthin tht has been done b4 & makes it into her own unique style, theres nothin wrong with that! & Nobody cares about a Fefe Dobson!

  28. True Blue August 10, 2010

    http://coolaggregator.files.wordpress.com/2008/07/cyndi_lauper_list_view1.jpg

    And I love how when Rihanna swagger-jacks someone, she “makes it her own” (fact: she doesn’t, her team dress her up like that, it’s not even her idea), but when it’s anyone else, it’s swagger-jacking. Oh, and apparently the people at her label cared enough about Fefe to take her style and put it on Rihanna.

  29. BLACk August 10, 2010

    OMG u have never seen an artist Change her hair color to red other than rihanna, WTF, GET OUT OF HERE, RIHAnna jock PINks style soo hard, its not even funny,

  30. TOP NOTCH DIVA August 10, 2010

    @ True Blue

    U just hate Rhianna just bcuz u don’t like her bcuz of your own superficial reasons. & so what if she has a staff to dress her??? So does every music artist in the industry!

    @ BLACk

    No I have never seen a female artist color there hair kool aid red! Never nata! Pink??? Be foreal aint nobody checkin for no pink! Leave Rhi & Bey alone! Find sumthin else to talk about!

  31. True Blue August 10, 2010

    ^^ I posted a link to a picture of Cyndi Lauper with Kool-Aid red hair, and she’s been around longer than Rihanna’s been alive.

  32. BEYDABESS (DA REAL ONE) August 11, 2010

    SSSSSSSSSSSSSLLLLLLLAAAAAAAAAAYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY

    THEM ALLLLLLLLLLLLLLLLLLLLLLLLLLLLL MY QUEEN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    DEAD BODYS ON DA FLOOR

    QUEEN BEY KILLIN YO FAVS,NEED I SAY MORE?

    SLAY SLAY BZZZZZZZZZ STUNG DEAD(CIARA, RIHANA ,ASHANTI, KERI HILSIN,WACKTINA,AMARIE)DEAD!!!!!!!!!!!!!!!!!!!!!!

  33. TOP NOTCH DIVA August 11, 2010

    @ True Blue

    Most blk ppl don’t even know who tht f** tht is be real!!! I know I don’t! So what if she got it from another artist! Look @ Gaga she swagga jacked Grace Jones entire swagg & now u got the whole world thinkin she made up her style when in fact she got it from Grace Jones! It happens, get ovverr it! Move on sweetheart it’s still not gonna stop young Urban girls lookin to her for new trends in fashion!

  34. ~TeAM WeeZY~ August 11, 2010

    @Top Notch Diva

    That’s the point. Gaga does it and so does Rihanna does it also so people need to stop acting like she is original because she’s NOT! What difference does it make if Black people don’t know who Cyndi Lauper is, she’s still a trend setter/fashionista. And just because you don’t know who Cyndi is, doesn’t mean Rihanna doesn’t know who she is. And Lady Gaga copies Grace Jones? Hmmmm, I think Rihanna copies Grace Jones much more!

    http://thatgrapejuice.net/wp-content/uploads/2010/04/rihanna-grace-jones2.jpg

    http://thatgrapejuice.net/wp-content/uploads/2010/04/rihanna-grace-jones.jpg

    Sooooooo how is this making it her own?

  35. True Blue August 11, 2010

    ^^ Well if it’s alright for Rihanna to swagger-jack other artists, then don’t criticize other artists for doing the same. It makes you look biased & hypocritical. And at least Gaga never pretends that she invented any of her looks, she’s open about her inspirations. She lets you know first that she’s not completely original. With Rihanna, if you didn’t know better, you’d swear that she is original. I find it funny that Grace Jones called out Gaga when Gaga isn’t that much like her, yet Rihanna is a blatant copycat but she says nothing.

  36. BENJAMIN August 11, 2010

    They really know how to go all out with these ads and promos, ignoring the fact that the majority of the average urban demographic DON’T buy her clothing, and some of this nice stuff she wears isn’t actually sold to the public, it’s only to make her look fire and make the other girls wish they could afford to look like her. Read between the lines. Let’s just be real.

  37. lindsey@1 August 11, 2010

    @ ALL THE RIRI FANS……

    UHM… UHM…. UHM…………. RI-TRICK GOT STYLE??????
    DAMN……
    YOU WLD B COPY RI-RIS STYLE?

    YAL AINT GUT NOTHIN 2 SAY

  38. nic August 11, 2010

    lol bey got y’alls hollerin’

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