Say what you will, but one really can’t knock Kelly Rowland‘s hustle.
The ‘Motivation’ minx is currently juggling her judging role on the X Factor, with promotion for her third studio album ‘Here I Am’, the latter of which she’s set to give a boast with not one, but two new music videos.
Full story below…
According to our good friends over at The Skopion Show, the 30 year old revealed that she is gearing up to shoot visuals for ‘Feeling Me Right Now’ and ‘Keep It Between Us’.
The shoots will reportedly take place here in London town, where the singer is stationed for her role on the X Factor UK.
Ode to self ‘Feeling Me’ has long been a favourite here at That Grape Juice HQ, as such we’re elated its set to receive the video treatment. Truth be told, it lyrically boasts a more universal appeal than than racy current effort ‘Lay It On Me’ and perhaps should have been the project’s 2nd single from the outset.
Indeed, as breakthrough of a year as it’s been for Ms. Kelly, it’d be silly to play down the fact she’s somewhat spread herself too thin. For the X Factor gig, while huge, has ultimately hindered the promotional push for the album (she’s basically been UK based, while the LP dipped and then some Stateside).
Still, what’s done is done, and it appears her team are going the Trey Songz route in a bid to keep her media fire burning (see: countless videos and features). No doubt a smart move in bridging this project to her next – which is reportedly due Spring 2012.
We just hope all syncs together a bit better on her next outing. No huge gaps between singles #1 and #2. No releasing an album in a window she can’t promote within. None of that.
The Platinum success of ‘Motivation’, the X Factor, and her show-stopping performances, have seen her raise her “stock” considerably this year. Project #4 is the time to really capitalise on that.
Anywhoo…take a listen to ‘Feeling Me Right Now’ below…