Seemingly unfazed by the less than stellar sales of his latest album ‘Future History‘, Jason Derulo has kept the album’s promotional train rolling with a new music video today, for the single ‘Breathing’.
The follow up to his clips for the songs ‘It Girl‘ and ‘Don’t Wanna Go Home‘ , the visual for ‘Breathing’ sees the Pop upstart tackle more conceptual ground than exhibited in his previous releases.
Get familiar with it below…
If only this had been released as the first single.
Well produced and a far cry from the cliche ridden affairs that have been his previous efforts, the song and the video are impressive from start to finish.
For in this release, there is the personality and aesthetic opinion many would say he is short supply of.
For once, he is not the unoriginal ‘Chris Brown wannabe‘ but an artist in his own right, in control of his surroundings, with a clear and precise creative cause.