Look out America! Cher Lloyd is heading to your turf.
With Simon Cowell‘s X Factor machine serving as the gift that keeps giving, the music mogul is set to unleash Lloyd on the Stateside audience with help of fellow X Factor USA judge – LA Reid.
Full story after the jump…
Just 18, the Pop star rose to prominence on the last series of the UK show, where she finished 4th. Ironically, since then, she’s gone on to achieve more success than the actual winner. Reason enough, it seems, for Reid to sign her to the newly restructured Epic Records, which he is heading up under the Sony Music umbrella.
Confirmation came courtesy of Lloyd herself during an interview with BBC Breakfast this week. Peep what she had to say of the lucrative deal below…
While we’ve warmed to Lloyd considerably (‘With Ur Love’ is admitted fire), a worrying trend is emerging here. One which sees one too many British act propelled into the US stratosphere without establishing a rock solid base here. A trend which often sees such acts and labels left scrapping the scrambled egg off their faces (see: JLS).
I mean, as much as we endorse her cause, Cher has only released two singles, with her album only being out for less than a month. Surely allowing her to become more seasoned before sending her to the proverbial slaughter that is the US scene would make more sense?
It’s not as if Lloyd’s talent demands an imperative global launch, ala Leona or Alexandra. There’s clearly plenty of room to grow. Growth being something she shouldn’t be doing before an audience who -in keeping it all the way real- often demand more from their stars than we do this side of the pond.
In any case, what’s done is done, and Ms. Lloyd looks set to make a bid for US stardom in 2012. Stateside readers, will you give her chance? Peep the clips below and let us know what you think:
Randomness: Speaking of Alexandra, she also signed to Epic upon winning the X Factor three years ago. Interesting to note, however, is that this took place prior to the label’s major restructuring this year. Needless to say, her deal had better be intact if they are signing Cher Lloyd. More than anything, her push needs to be just as big if not bigger, as her talent is world-class. That said, I’ve always wondered how the US would receive Alex, who is by and large an outright “Pop” star, as opposed to an Urban one. After all, girls who look like she does (see: light skin/dark skin debate) are often confined to the “Urban” lane. Any way, enough of my rambling…