New Video: Justin Bieber – ‘Boyfriend’

Published: Thursday 3rd May 2012 by Sam

It’s finally here!

The video for Justin Bieber’s hotly anticipated (and much-teased) ‘Boyfriend’ premiered moments ago.

Get acquainted with new Justin after the jump…

Directed by X, the clip -while serviceable- was puzzling on many a front.

Where were the scenes churned out in the teasers from previous weeks? It would appear they were merely adverts for the song itself; ironic in that each served up more engaging visuals than this. Then, of course, there’s the “dancing” – which, much like the song, wasn’t as offensive as it was mediocre.

Still, Bieber continues to prove himself a formidable chart force, and with ‘Boyfriend’ siting at #2 on te Hot 100 (and rising), it looks to be a trajectory that shows no signs of slowing.

The cut’s housing album ‘Believe’ hits stores on June 19th.

Randomness: Did anyone else get a distinct flavour of NSync’s ‘Girlfriend’ and Justin (Timberlake)’s ‘Like I Love You’? Oh the irony…

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Comments 33

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  1. Dunk May 3, 2012

    Good video but very reminiscent of NSYNCS Giirlfriend video, and there’s was far better, however props to him the song is cool, the video is cool so props!

  2. JoArmy May 3, 2012

    What de rssssholee I just watch?????!!!!??!!! This video was nothing special sooo why allll the hype???????? This c*** is very effeminate. I just watched a c***………..

  3. KAT DELUNA FAN May 3, 2012

    The video is cute.It’s really age appriopriated because we know how Def Jam is ..(aka team no moral and values).

    I was expecting more dancing,more special effets seeing the previews but simplicity always wins.

    So sad to see this crappy song doing so great -_- Lord the music industry

  4. JoArmy May 3, 2012

    @kat crappy songs always hit #1 no surprise

  5. JoArmy May 3, 2012

    I should say this……he is prettier than those girls in the video……..LORDY

  6. Selenator May 3, 2012


  7. Bey Fan May 3, 2012

    well #WatchBoyfriendVideo is trending…… I like JB, but i wasn’t too impressed.

  8. JJFan1814 May 3, 2012

    Justin Bieber > JoJo

  9. BEEZ IN DA TRAP May 3, 2012

    Aaaahahah!!! He wants to be a rapper now? Stawp Justin. DAMN 2Pac is lookin good as hell in this movie with Janet Jackson YUM!!!…LMAO #Random

  10. vince May 3, 2012

    Wtf is this gay s***?

  11. Beysbetter May 3, 2012

    Its actually #6 on Billboard Hot 100… yeah

  12. Donna May 3, 2012

    Boyfriend is # 6 on Main Itunes & #7 on Billboard 100. Lets see how many viewers it will get on Vevo. I believe it will break Vevo records

  13. JoArmy May 3, 2012

    @jjfan Homosexuals>Justin beiber

  14. NaturalBeauty May 3, 2012

    The real shade is gonna be when Bieber snatches the title of most Vevo views in 24 hours from Rihanna that will only hold the record for less than a day! So much for an accomplishment!

  15. skintightjeans May 3, 2012


  16. Belladonna May 3, 2012

    OMG! I LOVE JUSTIN AND WILL FOR EVER BE A BELIEBER and to be real no the video wasnt Rihanna good but I dont give a f*** its JB I Love it

  17. mr.m May 4, 2012

    Floptin Bieber think he’s the new Justin Timberlake!
    B****! don’t event try ..
    JT >>>>> Floptin B
    go sing to your kids and teens fans .. never come close to the adult
    coz you will not be remembered in 5 years


  18. Majory May 4, 2012

    You people are so thickle. It’s not irony, it’s obviously MEANT to have a distinct flavour of NSync’s ‘Girlfriend’. Morons LOL

  19. Dev May 4, 2012

    No,No, and NO!

    I find nothing interesting about his weak voice, strained falsetto and nasal singing or this uninspiring video

  20. Entertain101 May 4, 2012

    I think Nsync’s Girlfriend video was a reference for this video. Being that the scenes are similar and that was called Girlfriend and this is called Boyfriend.

  21. B. Hill May 4, 2012

    Better song and video than Rihanna’s new one…

  22. Saetana May 4, 2012

    This song really is crap, and the video isn’t much better. Looking at the midweek charts, Boyfriend looks set to drop out of the UK top 20 on Sunday after only three weeks. Given the number of “Beliebers” around, this is bloody awful and shows what a bad song it is. I don’t like him at all but at least some of his other songs have been worth listening to now and again on the radio or music channels ;o)

  23. Prince May 4, 2012

    I still see a butch lesbian whenever I see him….. (>_<)

  24. May 4, 2012

    JoJo and bieber are different

  25. the real xoxo May 4, 2012

    people FORCE themselves to like this. honestly who over the age of 17 rates him? this song is too cringey and formulaic for me

  26. Oh Baby(B****** A.K.A the NAVY Will Deal) May 4, 2012

    never in a million years did i ever imagine myself saying this but Justin Beiber is quite the hottie! I’d tap that,too bad I’m 2 years older than him so that in my book automatically makes him unattractive(not physically) but yeah……..

  27. Nika May 4, 2012

    Can men get there wigs snatched b/c I think that Justin B just snatched Justin T’s….HA< it was cute. It is actually the 1st JB song that I like,

  28. MISHKA May 4, 2012

    “Did anyone else get a distinct flavour of NSync’s ‘Girlfriend’ and Justin (Timberlake)’s ‘Like I Love You’? Oh the irony…”


    Where is the irony?

    Justin Timberlake left the stage to whoever wants it and Bieber is doing what he is supposed to do: Dating a Britney Spears (Selena) then breaking up, then dating a Cameron Diaz (Scarlett Johansson) then snatching the “New King of Pop” title from an Usher (Chris Brown).

    That’s the plan.

  29. Jordan May 4, 2012

    SO the original video was scrapped, that’s why it starts off the way it does.

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