Alexandra Burke has been fairly quiet as of late, yet it has emerged that she’s been hard at work on her third studio album! What’s more, as per the singer herself, it appears it’ll boast a markedly more Urban flavour than past releases as she makes her official American launch.
Details after the jump…
During an #AskAlex Twitter chat with fans last night, the X Factor winner revealed a number of interesting tidbits about her next release, including:
* An announcement surrounding her US debut is slated for towards the end of this year
* She will be working with Rico Love on the LP
* Her 2011 collaboration with hitmaker Swizz Beatz, ‘Show Off’ (initially for his album) will be heard. Likely on hers.
* She also bantered with singer Shontelle, hinting that a New York move is imminent
While all a bit non-descript, it’s uber exciting to see Alex charging ahead with her Stateside plans. Her talent is world-class and should be showcased on a global stage, so what better way to set those wheels in motion than heading to the industry’s biggest market – America.
As the breakout success of Estelle proved, sometimes one has to venture elsewhere to garner the success deserved on home turf. Here’s hoping it plays out as such for Alexandra.
We imagine a re-branding of sorts will be on the cards for the stage blazer, which is somewhat bittersweet. Why “bitter” some may ask? Well, for those who support talent rather success, it was clear that Alex served up many a solid Pop gem on ‘Heartbreak On Hold’ (especially the title track), yet politics and the adamance of some to follow “popular perception” saw the project not achieve the success it should have.
That said, for the longest, it’s clear the masses have angled for Alex to tap into her “Urban” and serve up a more R&B-flavoured album. And as we’ve seen time in and time out, lasting the distance in the industry tends to be more about catering to the demand rather than personal preference.
In all fairness to Alex, though, peddling “Urban” as a Black female artist in the UK (yes we went “there”) is a next to impossible feat these days unless you’re Emeli Sande. Fair? No. The truth? Unfortunately so.
Fingers crossed that her US move and the industry’s slow-but-steady re-embrace of “Urban” will put her where she deserves to be – at the top.
In the meanwhile, check out the 23 year old rocking That Grape Juice’s The Splash…