Behind The Scenes: Beyonce’s Pepsi Commercial

Published: Friday 5th Apr 2013 by Sam

You’ve seen it, now watch how it was cooked up.

Beyonce provides a behind-the-scenes look at the making of her epic new Pepsi commercial, ‘Mirrors’.

A labour of love between the singer, director Jake Nava, and her creative team headed up by Frank Gatson, the footage proves why King B is one of hardest working and most successful figures in entertainment.

Watch Mrs Carter at work below…

Diva.

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  1. mildred April 5, 2013

    Great, love it!

    • THE REAL April 5, 2013

      THIS COMMERCIAL IS YET ANOTHER RIPP OFF COPY OF A NEW ARTIST VIDEO.. WHICH MIRRORS HER GROWING UP AS A CHILD…BOYCOTT PEPSI ….DRINK…COKE……..BOYCOTT PEPSI ….DRINK…COKE……..BOYCOTT PEPSI ….DRINK…COKE……..BOYCOTT PEPSI ….DRINK…COKE……..BOYCOTT PEPSI ….DRINK…COKE……..BOYCOTT PEPSI ….DRINK…COKE……..BOYCOTT PEPSI ….DRINK…COKE…..

      THIS W**** LOVES TO STEAL IDEAS FROM STRUGGLING ARTISTS……DEAD OR ALIVE SHE WILL STEAL

      • Jas April 5, 2013

        I DON’T GIVE A F***!!!!!!!!!!!!!!!!! I’M NOT GOING TO BOY COTT S***. AS A MATTER IF FACT, I’M GOING TO DRINK A CAN OF PEPSI RIGHT MOTHER F****** NOW.
        IM GOING TO SUPPORT PEPSI….AND BEYONCE PEPSI…BEYONCE….PEPSI….BEYONCE….PEPSI….BEYONCE…PEPSI….BEYONCE….PEPSI…BEYONCE…PEPSI…BEYONCE…. I SUPPORT PEPSI AND BEYONCE!

        W**** EVEN IF WHAT YOU WERE SAYING WAS THE TRUTH….IT WOULD’NT F****** MATTER…BECAUSE NO MATTER WHAT BEYONCE DOES, BE IT GOOD OR BAD, YOU ALWAYS HAVE SOMETHING NEGATIVE TO SAY ABOUT IT!

  2. young Rih is worth OVER $ 151 milllion April 5, 2013

    Rihanna, A$AP Rocky
    Xcel Energy Center
    St. Paul, Minn.
    March 24, 2013
    $780,143
    10,929 /10,929

    Current Boxscore | Billboard

    The first 11 dates: 155,748 / 155,748 (100%) $11,659,037

    According to the naysayers her tour was a flop, she can’t sell out tours etc etc etc.

    She’ll be on track to have another $100 million tour once she gets finished with her European dates.
    __________________

    • truth(icki is a KMART, NO GRAMMY NOD, PFRR FLOP, SQUID EYED b****) April 5, 2013

      B****

  3. young Rih is worth OVER $ 151 milllion April 5, 2013

    H20,
    LOud had 89 shows and made $90 millon. Rih was only 23. Beyonce never had a $ 90 million tour at 23.
    yOU SAID Rih would never get a $ 100 mill tour ( even though loud done 90 ) I HAVE BAD NEWS FOR YOU TO kill yourself for. These are the boxscore for the Diamonds tour for 25 Yr old rih.
    Artist: Rihanna, A$AP Rocky
    Venue: Air Canada Centre
    City/State:Toronto, Ontario
    Dates: March 18-19, 2013
    Gross Sales: $2,498,532
    Attend/Capacity: 32,038 /32,038
    Artist: Rihanna, A$AP Rocky
    Venue: Bell Centre
    City/State: Montreal, Quebec
    Dates: March 17, 2013
    Gross Sales: $1,278,497
    Attend/Capacity: 16,054 /16,054
    Artist: Rihanna
    Venue: United Center
    City/State: Chicago, Ill.
    Dates: March 22, 2013
    Gross Sales: $1,234,380
    Attend/Capacity: 15,902 /15,902

    Rihanna, A$AP Rocky
    First Niagara Center
    Buffalo, N.Y.
    March 8, 2013
    $1,117,147
    15,614 /15,614
    Rihanna, A$AP Rocky
    Wells Fargo Center
    Philadelphia, Pa.
    March 14, 2013
    $1,080,298
    15,095 /15,095
    Rihanna, A$AP Rocky
    Rexall Place
    Edmonton, Alberta
    March 27, 2013
    $1,008,532
    13,133 /13,133

    Rihanna
    Joe Louis Arena
    Detroit, Mich.
    March 21, 2013
    $937,674
    15,349 /15,349
    Rihanna, A$AP Rocky
    MTS Centre
    Winnipeg, Manitoba
    March 25, 2013
    $880,893
    10,649 /10,649
    Rihanna, A$AP Rocky
    XL Center
    Hartford, Conn.
    March 15, 2013
    $842,941
    10,985 /10,985
    Rihanna, A$AP Rocky
    Xcel Energy Center
    St. Paul, Minn.
    March 24, 2013
    $780,143
    10,929 /10,929
    Current Boxscore | Billboard
    The first 11 dates: 155,748 / 155,748 (100%) $11,659,037
    According to the naysayers her tour was a flop, she can’t sell out tours etc etc etc.
    She’ll be on track to have another $100 million tour once she gets finished with her European dates.

    • truth(icki is a KMART, NO GRAMMY NOD, PFRR FLOP, SQUID EYED b****) April 5, 2013

      Pressed h**

      • truth(icki is a KMART, NO GRAMMY NOD, PFRR FLOP, SQUID EYED b****) April 5, 2013

        S***

    • TRUTH SERUM April 5, 2013

      I love Rihanna’s style and music but come on now.. You know those numbers are more inflated than a hot air balloon. Stick to the singles sales. She is not a good touring artist for obvious reasons #can’tsinglive #can’tdance #keepitcute

    • ERIN (BOW DOWN B******) April 5, 2013

      BEYONCE’S LAST TOUR I AM MADE 120 MILLION. R**** WILL NEVER MAKE THAT LMAO

    • DON’T_START_NO_SHIT April 5, 2013

      King Bey has you all in panic mode. You can try what you want but the single will drop AND IT FIRER!!.. HOTTER THAN YOU FAV BURNING PUSS!

  4. young Rih is worth OVER $ 151 milllion April 5, 2013

    SHE WILL HAVE THE BIGGEST TOUR OF THE YEAR. SHE has europe, australia, NZ, Brazil and HUGE STADIUM , AFRICA WHICH ARE SOLD OUT, I AM SURE they will add ASIA.
    SHE HAS ALREADY MADE OVER 10 MILLION IN HER FISRT WEEK of touring and this tour ends in november, although rumors of russia, venuzula and other countries too
    BYE BEYONCE, BOW DOWN ON YOUR WAY OUT PLEASE.
    YES NAVY! WE have $ 11 mill i the bank from WEEK 1. Coming for that $ 200 mill date. THE FIRST BLACK ARTIST AND YOUNGEST BLACK ARTIST TO DO SO.
    That rihanna reign. There has never been a black YOUNG SINGER sell out global stadiums and on their way to a $ 200 million tour. EVER. Beyonce could not do this at 25.
    She was meant to be a one hit wonder who cant sing. I am so proud.

    • truth(icki is a KMART, NO GRAMMY NOD, PFRR FLOP, SQUID EYED b****) April 5, 2013

      U a pressed b****

      • Too real for you fake b****** April 5, 2013

        @ Truth, we speak intelligence or ears know good music and we know star quality. @ young probably deaf and hear music by feeling the case. We need to help her everyone please donate £1 or what ever you can to the deaf b****** association. Thank you:)

      • truth(icki is a KMART, NO GRAMMY NOD, PFRR FLOP, SQUID EYED b****) April 5, 2013

        @too LMAO!! IM PUTN IN 5 to help

  5. young Rih is worth OVER $ 151 milllion April 5, 2013

    H20,
    I have just come from another top MUISC BLOG and found this. This explains why Beyonce is bitter, resentful and jealous of Rihanna and her rapid rise to fame.
    Rihanna Music of the sun 1. 5 mill
    A girl like me – 3. 5
    GGGB – 8 mil
    Rated R 2.75 ( actually over 3 mill )
    Loud 5.9
    TTT 3.3
    UNA 2.7
    Total – 27. 65
    Beyonce
    Dangerous in love – 8.5 – we all know that LP did not sell over 10 mill
    B day 6. 1
    I am sasha firece 7.1
    4 2.1
    24. 74
    You cannot count group sales, or Kelly rowland will also be one of the biggest selling females under that logic. Rihanna has sold MORE ABLUMS THAN BEYONCE, EVEN THOUGH SHE IS YOUNGER AND BEEN OUT LESS. SHE is richer than beyonce was 24 – 5 with $ 151 MILLION AND SHE earned more than beyonce at that same age. She made $ 53 million at 24 and was on the forbes list, beyonce was not on the FORBES LIST AT 24. The only black singer at that time was janet.

    • TRUTH SERUM April 5, 2013

      Beyonce has got the navy shaking in their nancy boots. @young Rih is rapidly approaching delirium. Please take your paxil…

    • Remix April 5, 2013

      She has released three more albums than beyonce and are almost at the same level of sales. So thanx to this navyfanatic, we definitly Know That beyonce sells more albums than Rihanna! Thanx a lot but we all know this

    • Annie April 5, 2013

      You sound stupid, comparing 7 albums to 4 albums…get over it! Of course 7 albums should have more sales than 4!

    • bedia123 April 5, 2013

      Ahhmmm HUN? you forgot to bring in the sales of destiny’s child?

      DC- 3M
      Writing’s On The Wall -13m (8m in US alone)
      Survivor – 10m
      Destiny’s Child Fulfilled – 7m
      Greatest Hits – 3m

      That’s 36 Million 😀 with Destiny’s Child Alone… Okie Bye B**** 😀

  6. young Rih is worth OVER $ 151 milllion April 5, 2013

    BOW DOWN BEYONCE. Rih will be NUMBER 1 on the forbes list at 25.
    SHE made $ 53 million last year. This year we have $ 200 million tour
    Mac make up line
    Styled to rock USA
    River island summer and winter collection
    Chanel deal
    Record sales
    Male and female Fragrance that gay and straight men will LOVE
    2 MOVIES ( Sam, you failed to show the trailer for Rih’s new movie cos you know she STEALS THE SHOW. HER SECENE SHIST ALL OVER THE ACTORS )
    777 DOCU next month
    I say RIh could make a cool $ 100 at 25
    BOW DOWN BEYONCE, YOU NEVER HAD THAT AT 25

    • truth(icki is a KMART, NO GRAMMY NOD, PFRR FLOP, SQUID EYED b****) April 5, 2013

      U saaaaaaad

      • DON’T_START_NO_SHIT April 5, 2013

        @TRUTH They stay pressed. Their trying everything in their powers to talk up their favs. When they should be tying down their edge and snap ponytails. B/c come monday they will be giving Naomi tease!!

    • Too real for you fake b****** April 5, 2013

      @ young- Dumb b****

      @ Truth-Tell them!!

  7. Kate Middleton April 5, 2013

    Behind the scenes??? More like clips from yonk years ago. Too scared to show your fat self fatty?

    Fat & haggard, she also stole the beat of this song from that superstar Baltimore club… this oversized walrus hasn’t changed her ways of thieving.

    • Too real for you fake b****** April 5, 2013

      id rather be a thief then follow a thief and comment on there posts everyday. you just sound negative im guessing your fat or unhappy in some way. If you dont like her fat self show your beautiful body please, instead of f****** dogs hugging as your screen saver. Until i see your face your a fat/ugly hater who gets hope of disrespecting beyonce, because its easy to hate someone else. Have a nice day 🙂

      • truth(icki is a KMART, NO GRAMMY NOD, PFRR FLOP, SQUID EYED b****) April 5, 2013

        @kate and honey u have been READ!! #Zorro snaps…in Z formation honey

    • DIE DOGGY A.K.A KATE MIDDLETON April 5, 2013

      U deserve to be slapped u Rasfushia looking ass b****. Ur probably not even a woman u damn tranny. But a balding, 40 year old, morbidly obese white male who’s obviously obsessed. How dare you stak Bey’s life and talk about her being fat when you look like a f****** glycerin ball b****? You will never learn you ugly beast. Now gtfo.

    • Jessi April 5, 2013

      How did Beyonce “thieve” this concept? When it was directed and produced by someone else (Pepsi)? smdh. *face hits palm*

  8. young Rih is worth OVER $ 151 milllion April 5, 2013

    ” Honestly at this point, Rihanna is a god in pop music and global. I dont think Beyonce has it anymore . And this is coming from a true beyonce stan.
    I tried to copy and paste but Sam blocked me. I agree ( minus the god ) Rih is no god of anything, but she is the king of pop and beyonce now is struggling to play catch up.

    R

    • truth(icki is a KMART, NO GRAMMY NOD, PFRR FLOP, SQUID EYED b****) April 5, 2013

      YOUR A LOOSER!!!

  9. truth(icki is a KMART, NO GRAMMY NOD, PFRR FLOP, SQUID EYED b****) April 5, 2013

    YOUR’E A GODDESS!!!!!!!

  10. kim April 5, 2013

    Shakes my head at first comment. You nervous boo? Beyonce is just being Beyonce. You b**** made 50 milli off a tour, endorsements and sales off two albums. 10 milli less than the king that sat at home. Reread what u just typed pressed b****. Waiting for Forbes figures 2013 cause you know your b**** did not tour 2012. Keep inflating figures rih is not even worth 100 milli yet. Dont forget networth is not equals income.

    • young Rih is worth OVER $ 151 milllion April 5, 2013

      Rih is worth $ 100 and more. AT MARCH 21 2012 SHE WAS WORTH $ 98 million add that to $ 53 million and you have

      $ 151 million/ AT 25 MORE THAN BEYONCE AT THAT AGE. HA HA HA AH HA HA AH beyonce figures are even more inflated and lies.

      YES, I am waiting in happiness for forbes list 2013.

      • Too real for you fake b****** April 5, 2013

        @young—Rihanna has jack s*** on beyonce sit down little girl and watch mtv news or something.

  11. Beyfan April 5, 2013

    Grown Woman is Fire !! I Love The African/Tribal Beat

    • DON’T_START_NO_SHIT April 5, 2013

      YES IT IS!!!!

  12. nobitchassness April 5, 2013

    Probably my fav Pepsi ad of all time.

  13. Kate Middleton April 5, 2013

    I love beyonce now

  14. . : : h 2 o : : . April 5, 2013

    I’m pressed because my internet connection AND web browser are what even Joseline Hernandez would call ghetto, I can’t watch the damn video

    : ( ( ( ( ( (

    • cake like lady gaga April 5, 2013

      B**** remain pressed!!!! Neaux one currrrr!!!

      • . : : h 2 o : : . April 5, 2013

        You calling someone pressed?

        Y O U ? ! !

        🙄

        A big Black f*****’ L O O O L B****!

      • MadManQuincy April 5, 2013

        Did u even read the comment? Why r u angry smh. You ppl need to chill.

    • MC FAN April 5, 2013

      lmao

  15. cake like lady gaga April 5, 2013

    Is this still an entertainment blog or a Beyonce fan site?

    • DON’T_START_NO_SHIT April 5, 2013

      Bey fan site!!!

    • Jas April 5, 2013

      BEYONCE FAN SITE….GO BEY!!!!!!!!!!!

  16. Plush April 5, 2013

    I like what im hearing as far as Grown woman goes…I Love the commercial though

  17. . : : h 2 o : : . April 5, 2013

    Call me a FLOP stan but I’ve just watched the Beyonce – J-Lo – David Beckham commercial for the first time of my life and I’m . . . . 😥 SLAYED.. 😥 😥

      • . : : h 2 o : : . April 5, 2013

        Well, it’s not my fav Pepsi commercial but I have to agree . . . .

    • young Rih is worth OVER $ 151 milllion April 5, 2013

      Rih dIAMOND tour has already made near $ 12 million. She made $ 90 mil of a tour that was smaller than Diamonds at 23 – something beyonce did not have. SHE IS GONNA SHUT BEYONCE DOWN IN 2013.

      Stay is number 5 on usa itunes and has sold 1. 8 mil in the usa

      Pour it up must be platinum by now

      UNA IS AT 40 ON ITUNES AT FULL $ 15.99 price. It is at over 800k so platinum in next week or so.

      BEYONCE DONE! SHE CANNOT STOP RIH NOW.

      • DON’T_START_NO_SHIT April 5, 2013

        Who give a MF?!?!.. That B@TCH ain’t bout that LIVE SHOW LIFE!!!.. Dry ass concert! Move around!!!!

    • young Rih is worth OVER $ 151 milllion April 5, 2013

      Beyonce is not even droppin ger single on Monday. The pepsi commercial is another wasted opportunity. I do not KNOW WHY SHE IS SCARED TO DROP A SONG. EVEN WITH THE HELP OF PEPSI SHE IS STILL SCARED OF RIHANNA.

      WHO IS SELLING ON EVER CHART AROUND THE WORLD SINGLE AND ALBUMS.

  18. Matthew Charlery-Smith April 5, 2013

    Good BTS. These are always important to get the mental process of those involved which leads to creativity.

    Still reminds me of Whitney’s “I’m Your Baby Tonight” video!

    Still not liking the song!

  19. Lydia April 5, 2013

    Omg whats with this Young Ri person? The only thing you look honey is pressed mad and nervous no matter how much you try and prove otherwise. Beyonce you look great, loved the commercial! Never realised how many iconic outfits and looks she had till then!

  20. King B>Rihanna April 5, 2013

    the king looks good. that body with those curves.

  21. Rossana (theoriginalbeyonce ) April 5, 2013

    Afro american people are really stupid like people say not all but 95% of them they are always fighting over stupid things like going hard for beyonce like shes god or something its scary thank god Im not a afro american

    • TRUTH SERUM April 5, 2013

      No you’re idiotic misguided latino that’s spewing ignorant baseless facts that have no relevance to the post. You’re not doing us any service. I couldn’t have said it better, thank god you’re not afro american.

    • truth(icki is a KMART, NO GRAMMY NOD, PFRR FLOP, SQUID EYED b****) April 5, 2013

      Sl-LUT!

    • Too real for you fake b****** April 5, 2013

      Rossana you know 95% of the afro Caribbean’s in the world. Choke on a d***, not a black d*** because its too big for you. Maybe a dog d*** or horse balls maybe. I know…… suck your dads d***!!!!!!

    • Too real April 5, 2013

      Rossana you know 95% of the afro Caribbean’s in the world. Choke on a d***, not a black d*** because its too big for you. Maybe a dog d*** or horse balls maybe. I know…… suck your dads d***!!!!!!

  22. Jewell April 5, 2013

    Beautiful!

  23. DTG April 5, 2013

    Attention Rihanna haters…follow me on Twitter…I’m dragging that big foreheaded, no talent possessing, s***!

    @UnMutedOne

  24. Omari April 5, 2013

    I loved the whole concept of this commercial, and Im loving the sound of the sng too, so catchy!

  25. quetta April 5, 2013

    That baby face in crazy in love 🙂

  26. Bey Fan April 5, 2013

    Im really liking the song… and im trying not to be bias…It really souns like nothing thats out right now.

    This commercial was everything

    • truth(icki is a KMART, NO GRAMMY NOD, PFRR FLOP, SQUID EYED b****) April 5, 2013

      THATS y i like the single…sounds like nothing out right now….refreshn chile!! (plays commercial and pops p****)

      • DON’T_START_NO_SHIT April 5, 2013

        DEAD@POPS P****

  27. fatusankoh April 5, 2013

    I love it thax Sam for posting their is no one like bey long live queen bey

  28. fatusankoh April 5, 2013

    omg i love it i am so proud to be a bey fan their is no one like her she got every thing the hatemongers are looking for for their untalented favorite long live queen bey

  29. MadManQuincy April 5, 2013

    I just want her to hurry drop the single. The song is fire!!!

  30. THE REAL April 5, 2013

    THIS COMMERCIAL IS YET ANOTHER RIPP OFF OF AN ARTIST…WHO SHOWS HERSELF GROWING UP AS A CHILD IN MIRRORS….BEYONCE WHAT A RIPP OFF IDEA STEALING W****….

  31. Dane April 5, 2013

    Legendary……. When there is no competition, battle yourself…LOVE IT…lol

  32. ERIN (BOW DOWN B******) April 5, 2013

    THE RIHTARDS ARE PRESSED AS USUAL LMAO

  33. Animated McQueen April 5, 2013

    Your Sad If You Dont Respect Beyonce On Her Journey And be Proud Of Her Bottom Line rihanna Loves Her And Most Of You are Beyonce Fans Destiny Child Fans And Some Of You Are Just Typical Hypocrites Its Music Enjoy It And Stop Using A Blog To Bash Oneanother Majourity of you sound Like 4th Grade Students And I Kno Half Of you Probably GROWN ASS Women Respect That Beyonce Had Her Kid She Isnt Gonna Stop Making Music Ever Come on She Married Jay z for f sake seriously Money is Not A Problem To tHese celebs theyre having fun just enjoy the ENTErTAINMENT .imdone

  34. Animated McQueen April 5, 2013

    BEEHIVEUK Make Some Noise Stingers Ready !!!!!

  35. BEYONCE CROTCH SPLIT. April 5, 2013

    boy beyonce fat..like seriously..chech out dem power thunder thighs..lord she is huge

  36. BEYONCE CROTCH SPLIT. April 5, 2013

    check

  37. Rossana(theoriginalbeyonce ) April 5, 2013

    Uff like I already said stupid people pls dont reply to me ghetto b****** and who says Im a latino

  38. TUPAC LIVES April 5, 2013

    Beyonce could give £100,000 to The Amy Winehouse Drug Rehabilitation Fund quite easily.(For using Back To Black)
    At least have the courtesy to respond to Mitch Winehouse Beyonce
    But then again it’s Beyonce, the woman who thinks she’s more powerful than Michelle Obama
    BOW DOWN TO AMY WINEHOUSE!

  39. MISHKA April 5, 2013

    She’s truly a hardworker.

    More than the destination, it’s definitely the journey that I enjoy to watch when it comes to the Queen.

    Hard work STILL pays off more, even today.

  40. Niorocks April 5, 2013

    Don’t hate as for ripping off I had the same idea 7 years does that mean she stole my idea incase you aren’t from planet earth people do come up with the same ideas its happens with most inventions, so don’t be a jealous b****, bow down b******

  41. Jessi April 5, 2013

    She looks good. I really wish “Grown Woman” was her first single though. I love that song thus far.

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