While most acts see their international appeal wane as their career continues, Jay Z has seen his global star rise even higher than ever before in the last five years.
Last night, that’s star found itself a new peak when he landed his first UK #1 LP with ‘Magna Carta Holy Grail’, 12 albums after his first- and now, as to keep the heat around his new era at fever pitch, he has announced the launch of a new European tour!
Thu 3 Oct-13 UK, Manchester Arena
Sun 6 Oct-13 Ireland, Dublin 02 Arena
Tue 8 Oct-13 UK, Birmingham NIA Arena
Thu 10 Oct-13 UK, London O2 Arena
Fri 11 Oct-13 UK, London O2 Arena
Sat 12 Oct-13 UK, London O2 Arena
Thu 17 Oct-13 France, Paris,Bercy
Fri 18 Oct-13 France, Paris,Bercy
Sun 20 Oct-13 Switzerland, Zurich Hallenstadion
Mon 21 Oct 13 Belgium, Antwerp, Sportpaleis
Wed 23 Oct13 Norway, Oslo Spektrum
Fri 25 Oct-13 Sweden,Stockholm, Globe
Sun 27 Oct-13 Germany, Hamburg 02 World
Mon 28 Oct 13 Germany, Cologne Lanxess Arena
Tue 29 Oct-13 Netherland, Amsterdam Ziggo Dome
There’s a lot to be said about a Rap act who can launch an international arena tour 17 years after their debut, outperforming and outlasting acts who arrived a decade after he did, but struggled to sustain their hype a decade after they did.
More importantly, the continued and ever growing interest in his cause is a reminder that resting on one’s laurels after one’s initial peak(s) is never a good idea, especially when there’s so much to be gained on a PR tip from being respected as a seasoned act, able to go toe to toe with even the most popular of newbies.