….and Rihanna‘s just scored herself another hit.
As her critically panned ‘Diamonds World Tour’ continues to rock many a stadium/arena across the globe, the performer has seen her Urban single ‘Pour It Up’ extend her lead as one of the fastest selling singles from the genre in the last year.
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Thanks to a consistent run on Urban radio, and the hype whipped up by its Pop sisters, ‘Pour‘ sold 13,306 copies in the last week bringing its combined US sales to 1,183,915.
A testament to the influence she currently has over Joe Public, the single now sits no more than 1 million units from hitting the 2 million mark, before the release of its music video and after sales of her ballad ‘Stay’ edged nearer to the 5 million sold worldwide milestone last week.
Quite interestingly, ‘Pour’ is now on course to become one of the highest selling singles of the year and- believe it or not- is outperforming her Pop number ‘Right Now (186,205)‘ and less than 1 million copies away from outpacing Pink‘s Greg Kurstin produced ‘Try‘, which has now 2,012,873 copies since October 30th of last year.
With Ciara‘s ‘Body Party’ rising on the Billboard Hot 100’s Top 40 and Frank Ocean now hailed as Pop’s favorite R&B male, Rihanna‘s success with ‘Pour It Up‘ has us hoping Top 40 radio finds space in its playlist for more Urban cuts, helping to push the field back into the proverbial mainstream.
More importantly, we hope it encourages the writers and producers in the field to forge material that could fit into ‘Top 40’, armed with catchy hooks and the same Pop ‘flava’ Rihanna’s material oft brings to the table.
Maybe then, labels would be more inclined to completely get behind these jams and their supporting albums, and bring the world new R&B success stories!
See below for a few cuts that get it right….