Clear Channel Weigh In On ‘Beyonce’ / Explain Album Radio Roll Out

Published: Saturday 21st Dec 2013 by David
beyonce-she-is-diva-that-grape-juice-blow

With 850 radio stations in the US, radio station group owner Clear Channel Communications can boast of reaching an audience of 110 million people per week.

So, with this in mind, it’s no wonder many an entertainer seeks to score the full support of the company when launching releases, hoping to garner as much as ‘play’ as possible on its stations and reach the audiences they need to guarantee noteworthy sales.

Now, in response to its surprise release, the organisation’s Entertainment Enterprises president has weighed in on Beyonce‘s new album, and how he thinks its numbers will fare on his formats.

An interesting read below…


Via Billboard.Biz:

“Billboard: How did you react upon finding out about the sudden release of “Beyonce”?
John Sykes: Tom Poleman [Clear Channel president of national programming] and his team run such a well-oiled machine that within minutes, five “Beyonce” tracks were playing on our stations across the country, as well as on other radio groups. It happened in an instant. Radio can react instantly, since it’s a live medium.

So, Tom and his team quickly had this new music downloaded and on the air. What’s great is that he can speak to our stations so quickly; they’re not operating on islands. Even if they’re locally programmed, when we want to coordinate airplay nationally, it can happen in minutes.

Unlike a typical, previously set-up album led by one promoted single, “Beyonce” is in its own category with, as you note, multiple songs being sampled on-air upon their release.
A great thing is that while “Drunk in Love” is leading the way at R&B/hip-hop radio, we had four other tracks on rhythmic, adult R&B, mainstream top 40 and adult top 40 formats all playing simultaneously. So, our listeners had five different reasons to go out and buy “Beyonce” in its first weekend.

It was a brilliant marketing move by Beyonce, and great for radio. It was kind of like, if something happens in hard news, people go to CNN. In this case, they went to their radio station.

It feels very old-school-’60s/’70s album rock radio, when a record would come out and radio would play whatever songs various DJs were intrigued by. At the same time, it’s invigorating to see it done now in an age of PR saturation.
It’s old-school, but it’s fresh. Beyonce took a page from what the Beatles, the Rolling Stones or the Who would do: just drop an album and radio would start playing multiple cuts at one time and fans would go out and buy the record. She really set it up great for radio. It became a great weekend for radio. If she’s successful, all boats rise. It’s good for radio, it’s good for her record company. We’re excited for the next great idea an artist will have to make new music pop-culture news.

I will say that not everyone can try this. This is really reserved for the biggest names in music, because only those names that are newsworthy can make fans rush to the radio to hear them.

Following its incredibly well-received start, the long-term success of “Beyonce” will, in no small part, be decided by its presence on radio, like most albums that sell consistently over many weeks.
At the end of the day, you still need radio for people to really hear an album, for them to keep going out and buying it online or in record stores. If you look at Nielsen research, the No. 1 platform for discovering new music is still radio.

After the initial splash of release-weekend buzz and airplay, what’s Clear Channel’s plan going forward with “Beyonce”?
Now, it’ll be about songs developing on-air, and the response from fans. But, already, “Beyonce” has gotten a great early audience.

This is a win-win for all parties. It’s a tribute to the music that Beyonce put out, her incredible career, and radio, because we’re able to immediately connect with an innovative marketing idea and get music to Beyonce’s fans.

We love the fact that artists are coming up with these brilliant ideas that can create excitement. That’s what the music business is all about.”

Your thoughts?

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  1. SLAY_HIVE December 21, 2013

    Beyonce coming for single slayage NEXT! She just won’t let her foot off these bxtches necks!!! kiiiiii

    SEETHE in 5, 4 ,3, 2, 1….. LOOOOOOL

  2. JARED (WHITE DUDE) December 21, 2013

    So…

    In that case, I guess I should just expect to be bald for the next year or so.

    Ok.

    🙁

  3. xedos December 21, 2013

    You can see where this is heading when it comes to awards she will just stuck in the black category. Look on the section they’re playing her in.

  4. Amanda Bynes December 21, 2013

    Queen B slaying all these basic ass b******.

  5. SLAY_HIVE December 21, 2013

    EVERYONE and their faves should expect to be bald for the next two years 😉

  6. SLAY_HIVE December 21, 2013

    I see number 1 singles, ANOTHER grammy record, LEGENDARY award show and promo performances… 🙂 🙂

    This will be an EPIC New Year chile!

  7. BEYHIVE_MINAJ December 21, 2013

    @Slay Hive it definitely will be. I see her breaking her own Grammy record for most Grammys won in a night

  8. SLAY_HIVE December 21, 2013

    @BeyHiveMinaj

    hey hun *waves*

    😉

  9. BEYHIVE_MINAJ December 21, 2013

    @Slay Hive
    Sis,where were you? Lmao lovebird got replaced by another troll with the same name

  10. Stephy Tha Lambily December 21, 2013

    Hi, Jared I miss yo sis.

    Slay Hive, I love you.

    The Queen Is Beautiful. Love Beyonce!

  11. SLAY_HIVE December 21, 2013

    I was out last couple of nights :). I’m trying to recover from last night! I almost broke my back, twerking to bowdown/***flawless looooooool

    Replaced?, what about dead? loooool kii just joking 😉

  12. SLAY_HIVE December 21, 2013

    @Stephy

    You are too sweet *blows kisses*

  13. BEYHIVE_MINAJ December 21, 2013

    Hahaha bow down/flawless just gets anyone turned up. I don’t blame you lol and no one knows where the real lovebird went. Some troll just showed up out of the blue one day trolling and even dragging her own faves,now she stans for Amanda Bynes. Coincidence?

  14. SLAY_HIVE December 21, 2013

    No coincidence chile. Hoebird just wants attention. He is mentally unstable, depressed and borderline suicidal! LOOOOL

  15. BEYHIVE_MINAJ December 21, 2013

    Lmao it obviously ain’t the real lovebird kiii it’s probably Amanda Bynes lol we all know she’s the only one who stans for that psychotic b****,you could tell by erasing a few comments

  16. BEYHIVE_MINAJ December 21, 2013

    *reading f*** autocorrect

  17. SLAY_HIVE December 21, 2013

    Oh, I pay that Psychotic Bynes bxtch, no attention! She is the epitome of pressed lool

  18. BEYHIVE_MINAJ December 21, 2013

    Seriously pressed. She always comes for beyonce and blue ivy’s looks. I can understand being pressed at beyonce but at a baby? Look at your life…

  19. SLAY_HIVE December 21, 2013

    LOOOL She’s just miserable. Beyonce has that effect on alot of girls 😉

  20. FentySoSnatched December 21, 2013

    Look at these BeyBugs yapping away while Rihanna counts her tour money.

  21. Suicide Blonde December 21, 2013

    @Jared
    Lol.

  22. Amanda Bynes December 21, 2013

    @TrashHive_Garbaj @Slave_Hive
    Keep the name of the Queen out of your mothafuckin mouth. You b****** needs to bow down to the REAL Queen. At least Fakebird finally decided to stan to Queen Amanda.

  23. BEYHIVE_MINAJ December 21, 2013

    @Slay Hive too many girls,like whut,Sybil and Kate Middleton
    @FentySoSnatched nobody mentioned rihanna. Why don’t you tell her to step up her game since beyonce outsold her in 5 days

  24. BEYHIVE_MINAJ December 21, 2013

    @DrunkieBynes what queen? Even Lindsey Logan slays that lunatic

  25. Adrian December 21, 2013

    Target apparently change their mind! Freaking a-holes! I just bought 2 copies from Starbucks and one from Target! Who run this mutha?! KING :)))

  26. Amanda Bynes December 21, 2013

    Lovebird couldn’t stand the reality that these fake ass popstars are running the music industry.

  27. Amanda Bynes December 21, 2013

    @Slave_Hive Amanda is the Queen of the World and the Lindsay is the Princess. Have several seats and go get a life.

  28. SLAY_HIVE December 21, 2013

    @BeyHive_Minaj
    “Why don’t you tell her to step up her game since beyonce outsold her in 5 days”

    Kii No need to tell them. They already know. Rihject is probably in a studio now, preparing her next “single”, because that’s the only way people will go and buy her album. looool

  29. SLAY_HIVE December 21, 2013

    @SchizoBynes

    You have now been the awarded the title of “Most Delusional commenter” on this site. BYE

  30. BEYHIVE_MINAJ December 21, 2013

    Lindsey>>>>>Amanda

  31. RoyalKev December 21, 2013

    King will have a great era, regardless of what happens with radio! I just got 2 physical copies of the album at Starbucks (1 will be a Christmas present for my cousin)! Thank God I didn’t have to find a Walmart! I can’t wait to show my family all these Bey videos.

  32. Hivy December 21, 2013

    @Slay_Hive @Bey hive minaj

    That was the real lovebird. He is leaving on the 23rd. SO he was having fun shading everyone including his favs.

  33. Hivy December 21, 2013

    Queen coming to slayy

  34. RoyalKev December 21, 2013

    Btw, I only saw 1 album left at the Starbucks I went to! The guy behind the counter didn’t know about that Bey hurricane and seem surprised that it was selling out so quickly. If you need to pick up a copy, you may want to move fast!

  35. BEYHIVE_MINAJ December 21, 2013

    @Hivy yeah,I remember him saying that. I didn’t actually believe it at first

  36. @SLAY_HIVE December 21, 2013

    @HIVY

    That pyscho bxtch isn’t going anywhere. That means she will create a new account. She feels stupid for shading Beyonce all year, only to witness her slay her faves EFFORTLESSLY.

    I wouldn’t be surprised to see another bandwagon Hive account soon 😉

  37. Common Sense December 21, 2013

    I see the album moving big numbers, but I don’t see a number one single tbh. There’s a potential candidate or two, but only time will tell.

  38. @SLAY_HIVE December 21, 2013

    “Why don’t you tell her to step up her game since beyonce outsold her in 5 days”

    Rihject and her generic singles have really made people THINK they know what a hit sounds like smh

  39. SLAY_HIVE December 21, 2013

    “but I don’t see a number one single tbh.”

    Rihject and her generic singles have really made people THINK they know what a hit sounds like smh

    *correction 😉

  40. BEYHIVE_MINAJ December 21, 2013

    @Slay Hive exactly. I love rihanna,but the navy thinks that they have every right to shade bey when the only weapon they have is her number 1 singles,some which aren’t even hers. Like the monster. Seeing the navy shade the hive and brag about a song which isn’t even hers,nor do they care to know the true meaning behind it(they probably just like it cause rihanna is on it) is annoying as hell.

  41. SLAY_HIVE December 21, 2013

    Well if Rihject has 13 #1’s , Beyonce has 9! loool

  42. Ciarastan December 21, 2013

    Body Party was voted the 4th best song of the year by TIME MAGAZINE pls report that 🙂

  43. Ciarastan December 21, 2013

    Beyonce is boring now and the hype is fizzling, sorry not sorry!!!

  44. XXX December 21, 2013

    Queen. Im ready for the next step.

  45. BEYHIVE_MINAJ December 21, 2013

    @Slay Hive and at least they are all hers

  46. BEYHIVE_MINAJ December 21, 2013

    @CiaraStan We don’t give a f***

  47. Hivy December 21, 2013

    Drunk in love is already smashing tho. it number 6 0r 5 on iTunes.

  48. BEYHIVE_MINAJ December 21, 2013

    @Hivy I really hope it goes to number1 on the charts. We already destroyed the haters on that “she’s too scared to drop an album” shade,now it would be sweeter if we finished them off with the “she will never see another number 1” shade

  49. Ciarastan December 21, 2013

    F*** you ugly @PeeHive_Garbaj

  50. SLAY_HIVE December 21, 2013

    [email protected] a cierro fan using the words “boring” and “fizzle”

    good f***** BYE

  51. BEYHIVE_MINAJ December 21, 2013

    Awww,I struck a nerve

  52. *ℙᏫℙ ℝᏫᎩAℒᎿᎩ* December 21, 2013

    -“Drunk In love” Has The Potential To be a #1 Hit in R&B/Urban Charts, And “Rocket” can be a Good Promo Single, 2nd Option Will be “Mine”.
    -“XO” and “BLOW” have Potential to be POP Hits, maybe top 10 or Something, also “Pretty Hurts”.
    – “Blue” can Close The Era.

    B**** has a Winning Songs in This Album, If she has it together with no F*** Ups From Her part, she can FINALLY get a HIT after 5 Years without a Single Hit.

    I Like This Album, Can’t lie, No complains, maybe An Extra “YAWN” at her having a Clear Channel Deal like the rest of the other Girls.

    @POP won’t argue with neither a Rapid Bey stan nor a Ciara Stan, S*** is repetitive as hell.

  53. Hivy December 21, 2013

    @POP

    Drunk in Love really has potential. This situation is the same as SL and IWAB. SL dwarfed IWAB chances to be number 1. XO is a slow hit from what I can tell. It is a grower song like Ke$ha’s “Tik Tok” But urban is eating up DIL and It’s doing very good on radio. XO is doing good on radio too but as I said it will be a slow hit.

  54. LOL December 21, 2013

    LOL ALL THE SINGLES ARE FLOPPING ON ITUNES LOL

    NO HITS, THIS ALBUM WILL BE 4CLOSURE PART 2 BY THIS TIME NEXT MONTH LMAO

  55. kiss my ass December 21, 2013

    you are all lame as hell….smh at you goffy asses. beyonce music is not good at all u buch of shi!tty cornball lame ass b******

  56. kiss my ass December 21, 2013

    bunch of bandwagon h***

  57. thetruth December 21, 2013

    I think Drunk in Love will do well on urban radio. I think it will do well but not as well as Love on Top. The other singles on her album Idk bout that; I can’t say… I really believe if her album was a “normal” album instead of a video anthropology album I don’t think it would have been this successful. Many ppl was intrigued on how she dropped it and the hype surrounding the album so they went out and brought it… you gotta give her credit for knowing how to sell an album though! But whats gonna really say alot is those singles and how it performs on radio as well as the longevity of the album…

  58. Mark111 December 21, 2013

    SHE IS LEGEND!!!!

  59. Daniel Teflon December 21, 2013

    Beyonce SERVES AND ALL THE HATERS AFE MAD!! GET OVER IT & Buy a COPY!!

  60. h2o December 22, 2013

    I believe the singles “XO” will take some time to take off but in the end it’ll do good both in the states and worldwide. It’s happened with a lot of smash hits.

  61. h2o December 22, 2013

    I believe “XO” will***

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