Two years after watching Adele’s ’21’ take the label to the dizzy heights of commercial glory, Columbia Records now hope to achieve a similar result with Beyonce‘s forthcoming album next year…teasing the release in a new interview given to ‘Hits Daily Double.’
An interesting quote from Mr.Rob Stringer below…
Speaking to the outlet, he shared:
“At the beginning of next year we’ve got Broken Bells and Bruce Springsteen. Then we’ve got Lea Michele from Glee coming, and we’ve got Foster the People up next. Then we’ve got Pharrell and Solange, and obviously, at some point Beyonce will put a record out, and when she does it will be monumental. So we’re in really, really good shape.”
If her campaigns with H&M and Pepsi were anything to go by this year, Camp Bey’s plan is to use her existing relationships with a number of brands to push her material to the general public from every angle.
Exciting, as her status as an ‘album seller’ can only continue to rise if a traditional album role out is accompanied with the same ‘here, there and everywhere’ approach used to sell tickets to the ‘Mrs.Carter Show.’
Indeed, one can only imagine just how monumental album #5 will be once its material is given the financial push that will see it become her most commercially successful era to date, achieving the seemingly impossible feat of outperforming herself!
Random: Back in ’95, British singer Des’ree saw her hit single ‘You Gotta Be‘ become the theme song for an ad campaign launched by ABC’s ‘Good Morning America’.
A campaign, that saw the cut played for millions of viewers every morning, helping to secure it a Billboard Hot 100 peak position of #5, glueing itself to the minds of the millions that have gone on to purchase it since.
justify;”>So,with her household name status in mind, do you think B should plan something similar for her new single?