As her new single ‘Fancy‘ sails towards Pop glory after rising to #7 on the ‘Hot 100’ last week, spin has done a pretty excellent job of presenting its supporting album ‘The New Classic’ as a roaring success.
Unfortunately, if units moved the LP this week are anything to go by, the rapper’s ‘Billboard 200′ peak position of #3 may be the only number the project will be commended for reaching.
Facts and figures below…
In its second week of release, ‘Classic‘ suffered a sales decrease of 60% in the US, moving 21,955 units in the last week. This, despite the benefit of her featured verse on Ariana Grande‘s record breaking ‘Problem’ and the continued success of ‘Fancy’, which surpassed sales of 374,000 units before April’s end.
Enough to see her hold a Top 5 position for a second consecutive week, its current spot of #5 came courtesy of the 225 more units she sold than Pharrell Williams‘ ‘G I R L’, which sold 21,700 units this weeks, two months after it touched on March 3rd.
Seemingly more interested in picking up her singles than spending money on its parent album, US music lovers have now purchased 73,955 copies of ‘Classic’, bringing the rap starlet to the modest number as Future‘s ‘Honest’ suffers a 63% sales decline in the same week, bringing in an abysmal 17,852 units.
Pretty poor, considering his omnipresence on Urban radio and the album’s star studded track listing, packing collaborations with the likes of Kanye West, Drake, Andre 3000, Pharrell and production from Detail, Mike WiLL Made It and The Runners.
In better news, while VEVO streams garnered by Ciara‘s ‘Body Party‘ grinds past the 38 million milestone, Beyonce‘s ‘Beyonce‘ enjoys a 13% sales increase, and is now on course to re-enter the Top 20 next week, currently placed at #21 as Katy Perry‘s ‘Prism’ roars at #20.