Alicia Keys Signs With Madonna Manager

Published: Friday 18th Jul 2014 by Sam
alicia-keys-madonna-thatgrapejuice

Alicia Keys is making major moves.

For, after recent album ‘Girl On Fire’ struggled to ignite interest, the singer has lit a match under her management structure. And by “lit a match” we mean melted her existing setup its entirety.

Details below…

According to Billboard, the 15-time Grammy winner has “amicably” parted ways with Red Light Management, after being signed with the entertainment juggernaut since 2010.

In their place, Keys has entered into a unique partnership with Madonna‘s longtime manager Guy Oseary (from Maverick) and Ron Laffitte – who currently steers the careers of Pharrell Williams and One Republic

Together the industry power players will co-manage Keys’ music efforts, as well as her philanthropical and entrepreneurial projects. This will be carried out in partnership with the singer’s own company AK Worldwide.

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Interesting.

For Keys’ sake, we hope the change has a positive effect on her musical output. Because, though usually consistent, she torched herself with ‘Girl On Fire’. Indeed, sans a few songs, the album was just was not the business – especially the jarring and force-fed title track.

What’s more, in an era where artists are tasked with being endearing to the record-buying public, there remains a distinct sense of “anonymous” when it comes to Keys’ personality. Does this mean she should start Tweeting or Instagram-ing up a storm? Not at all. Performing is clearly her biggest selling-point. Yet, there perhaps needs to be greater consideration for relaying a persona of some sort – as it’s the one thing that seems to help artists buffer the blow of this uncertain sales climate.

Your thoughts?

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  1. Yonce July 18, 2014

    I don’t see it for her anymore, to be honest.

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  2. truth July 18, 2014

    The other woman.

  3. LateNightsEarlyMarshias July 18, 2014

    Good for her. She is really talented but her last album wasn’t the business at all so maybe this new team will force her make to music like she used to. So funny to think she’s sold more than Beyonce who is ten times more popular though.

    • DragonDays212 July 18, 2014

      Beyonce is more popular but has never been on the same wave length as Alicia as far as credibility goes, because they tried to present her as being a singer/songwriter but failed when we found out she couldn’t write at all.

      Alicia on the other hand was known to be a wonderful writer which is why ‘Diary’ made more impact and sold more than Dangerously in Love.

      • Mya’s Moodring July 18, 2014

        Thank you SO much. I’ve always said that Diary was more impactful than DIL but none of my friends agree.

      • RICHIE_RICH July 18, 2014

        That CD was boring. Not to say the music wasn’t good, just bland………

    • Anne July 18, 2014

      She has NOT outsold Beyoncé and is not more respected in the industry. Both are viewed as talented and respected it’s just that Beyoncé has surpassed her in popularity and iconic status. But if you think Alicia is on a higher level you are delusional. Alicia knows her career is suffering that’s why she is making changes.

    • Nijia July 21, 2014

      Every album that Alicia has made has been different and stood the test of time. She puts in over 100% of work ethic into her craft and has 4 classic albums under her belt. Alicia is a singer,songwriter,composer,arranger,producer etc. She is multi-talented and shows growth with each album while staying true to who she is as an artist. Beyonce may be popular but she can’t do half the things A.keys can do I think this is a smart move.

  4. SexlijahBlake July 18, 2014

    Diary is a classic imo.

  5. BrandNuStar July 18, 2014

    Brandy girl, look sharp and do something before it’s too late. I feel like her biggest problem is that her management don’t have what it takes to make her into a star like she used to be.

    • TamartianNavi July 18, 2014

      Management isn’t Brandy’s problem dear, her music is. She puts the boring in R&B.

  6. Yea ok July 18, 2014

    I actually enjoyed her last album except the song Girl on Fire. I hated that but I thought the album was enjoyable. Let’s be real. Alicia suffered a sales dpi because of an image problem. A lot of women (her core audience) viewed her as a home wrecker. Now I don’t know the true story but clearly the buying public felt some type of way. In today’s climate tho her last album was far from a flop. Alicia has never been the Rihanna or Katy perry or beyonce in the music industry.

    • Mimi Carey July 18, 2014

      You’re correct. She has always outsold them.

    • JOHNVIDAL July 19, 2014

      Hmm… what @Mimi Carey said. She pretty much outsold them, and with just music and talent. You know what I mean…

  7. Stephy July 18, 2014

    She truly deserves those 15 Grammy Awards!

    • JOHNVIDAL July 19, 2014

      Oh yes because she is both a singer and a real songwriter. I agree 🙂

  8. IStanForYourFav July 18, 2014

    I see it for AK, it just wont be 15 mil WW anymore. Her last album sold at least 1,050,000 million WW, which is GREAT in TODAY’S climate, but not the numbers she is used to seeing. I think AK declined heavily because of her image. I was actually surprised because I always thought she was (fill in it/rhymes with hay) but it never bothered me because she had such an amazing catalog of music. The thing isn’t her management, because she was everywhere for this era, the thing is her image. Once the public perceive you as something, it doesn’t go away overnight, and anything you do will be blasted. It is what it is. I just want her to continue to give solid albums, and I’ll stay asomewhat a fan. Girl on Fire actaully had some really good songs.

  9. Indie July 19, 2014

    This is great for her and very smart, I can imagine that Guy will handle concerts and touring as Madonna Kicks ass in that depertment and Pharrells management will handle media and marketing as Pharrell is seen every where this is is a good look for her

  10. JOHNVIDAL July 19, 2014

    LMAO The f****** absurd advice TGJ always tries to give! Hilarious.
    As if they knew anything. Didn´t you say “You´re Mine” was the single that Mariah Carey needed? Just to give an example. And btw, Alicia Keys last album did ignite interest. It debuted with almost 200,000 copies first week and sold around 700,000 in the USA, and Girl on Fire was a hit worldwide (not a huge one but it was). That´s what an artist who debuted in 2001 can do at best nowadays. The industry is disappearing. Accept it. It´s sad and I hate it, but it´s the truth. Yes there are 5 exceptions per year who still can sell over a million in the USA and 3-4 million worldwide (pathetic to know that´s the very best anyone can do now), but Alicia can´t be one of them when she has already sold really big at least 4 times previously, with her first 4 albums. It´s bound to happen. I just want her to display her talent and have reasonable success. She´s one of the really talented ones and there´s no reason to shade her (but then there´s no reason to shade and disrespect one of the 4 most successful females ever on a daily basis and you do it so…).

    • Nijia Vaughn July 21, 2014

      Speak the TRUTH!!!! Her album debuted at number 1 on billboard. She’s one of most talented artists out here. The shade and ignorance is unnecessary and yet we wonder why our youth can’t appreciate art is because of the ignorance that’s being possessed. This has to end.

  11. YoursGrande111 July 19, 2014

    She’s not gonna happen anymore. Let’s keep it 100

    • JOHNVIDAL July 19, 2014

      Is a way less talented artist like Ariana going to happen at all? LOL

  12. Nijia July 21, 2014

    Smart move I wish her nothing but the best. She is one of the few artists out here that is extremely talented and doesn’t get the credit that she deserves. I personally enjoyed the Girl On Fire album and it was successful in its own right. It did go number 1 on billboard. Every album Alicia has created she has literally put over 100% work ethic into it with her bare hands. I appreciate artists that write and compose I think that is wonderful we need more artists like her. Every album she has created has been different and timeless. She knows how to grow while staying true to herself as an artist. She is extremely talented multi-talented an artist that actually takes up time to create their music she has my respect. Cudos to her much love and respect wish her nothing but the best.

  13. Nijia Vaughn July 21, 2014

    Smart move I wish her nothing but the best. She is one of the few artists out here that is extremely talented and doesn’t get the credit that she deserves. I personally enjoyed the Girl On Fire album and it was successful in its own right. It did go number 1 on billboard. Every album Alicia has created she has literally put over 100% work ethic into it with her bare hands. I appreciate artists that write and compose I think that is wonderful we need more artists like her. Every album she has created has been different and timeless. She knows how to grow while staying true to herself as an artist. She is extremely talented multi-talented an artist that actually takes up time to create their music she has my respect. Cudos to her much love and respect wish her nothing but the best.

  14. Bronstad September 1, 2014

    Spot on with this write-up, I actually believe this amazing site needs a great deal more attention. I’ll probably be returning to read through more, thanks for the advice!

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