After impressing CEO Mark Weber with her unique sense of style and British chart journey, Rita Ora was announced as the latest celeb to sign on to represent fashion house ‘DKNY’ recently!
Using her deal with the company to boost her profile both home and away, today came bearing the gift that is her ‘MYNY‘ commercial, shot in New York City in support of the fragrance ‘My New York.’
Did she give the brand their money’s worth?
You tell us below…
With so much industry muscle behind her, it’s safe to say a lot of time and money is being employed to make sure Rita pops worldwide.
However, as great as all these endorsement deals are, we’re a little worried that Ora is becoming more renown for her sense of style and who she is or isn’t dating than the music she was signed to release.
Put simply, we’re struggling to see how her partnerships with fashion houses are being used to create a US fan base she’ll need once her album drops, and worry that Rita the celebrity has become far more celebrated than Rita the musician.
At some point, Rita will be forced to prove herself to US music lovers and earn the credibility that’s seen fellow Brits Sam Smith and Ed Sheeran rock the ‘Billboard 200.’ If she doesn’t, not even ‘Cavalli’ will be able to window dress the mess that will be her sales once release week swings by.