Commercial: ‘Rita Ora For DKNY’s ‘My New York”

Published: Saturday 12th Jul 2014 by David

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After impressing CEO Mark Weber with her unique sense of style and British chart journey, Rita Ora was announced as the latest celeb to sign on to represent fashion house ‘DKNY’ recently!

Using her deal with the company to boost her profile both home and away, today came bearing the gift that is her ‘MYNY‘ commercial, shot in New York City in support of the fragrance ‘My New York.’

Did she give the brand their money’s worth?

You tell us below…


With so much industry muscle behind her, it’s safe to say a lot of time and money is being employed to make sure Rita pops worldwide.

However, as great as all these endorsement deals are, we’re a little worried that Ora is becoming more renown for her sense of style and who she is or isn’t dating than the music she was signed to release.

Put simply, we’re struggling to see how her partnerships with fashion houses are being used to create a US fan base she’ll need once her album drops, and worry that Rita the celebrity has become far more celebrated than Rita the musician.

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At some point, Rita will be forced to prove herself to US music lovers and earn the credibility that’s seen fellow Brits Sam Smith and Ed Sheeran rock the ‘Billboard 200.’ If she doesn’t, not even ‘Cavalli’ will be able to window dress the mess that will be her sales once release week swings by.

Your thoughts?

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  1. Eloviano July 12, 2014

    She’s following in Rihanna’s footsteps, model with a mic indeed.

    • Yea ok July 12, 2014

      Rih may do the endorsement thing but what u cannot say about her is she hasn’t impacted the charts. So rih will get no shade from me on that end.

      • adele the queen and john legend July 12, 2014

        You are not relevent to what is being said because Rihanna is a model with a mic no matter how much impact she has made but she will never being taken as a vocalist

      • NANCY GRACE SLAY’S July 13, 2014

        shes a w****!!!!!
        how u date calvin harris and then a month later, tommy Hilfigers son???

        but thats none of my business!!!

    • adele the queen and john legend July 12, 2014

      Eleviano Rita Ora can never be a model with a mic cause one thing for sure that can be said about Rita is that she can sing her b*** of I have heard her belt like there is no tomorrow not yelling and her runs are good

      • Eloviano July 12, 2014

        What I meant by model with a mic,is that like Rihanna she’s more known as a model instead of her music.

      • rihanna is BIGGER THN BEYONCE EVER WAS July 12, 2014

        IN 2005, RIH DID not have fashion. YET her music was selling and videos were topping TRLl, so how is she a model with mic? THE WORLD knows RIH music, that is why they take her rejected songs and try and copy her sound.

    • Rihboy July 12, 2014

      Lies detected please post one commendable rita ora performance! What tours have she had? Are the masses checking for beyong local parameters? No stop the lies! Stop trying to belittle rihanna. Rihannas work ethic shits on majority of these pop stars today. Moreover she sounds better than rita and her albanian yodeling! Tuh!

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  2. Yea ok July 12, 2014

    Omg finally an HONEST write up. I won’t even shade her today. Cuz I swear I was about to say yet another pointless endorsement but where is the MUSIC?

    • Jenny July 13, 2014

      Rita Ora is a disloyal ho…after doing threesomes with jay n bey she and jay we’re sexing behind beyonce back. Hence y elevator gate. And the change in beyonce song on tour. Calvin Harris dumped her. Just wait the truth will soon come out.

  3. adele the queen and john legend July 12, 2014

    This girl will do just fine. All she needs to do is TV performances when her single drops toet the US people know her as a vocalist because she is a true vocalist

    • rihanna is BIGGER THN BEYONCE EVER WAS July 12, 2014

      She has been on USA TV ALL over the world and she still flopped. She has done late and morning shows

    • rihanna is BIGGER THN BEYONCE EVER WAS July 12, 2014

      HER single dropped in April. There was her throwing paint on her body on Tonight show and SHE was on Watch what happens live, not to mention she has done radio. She still failed to chart.

      You did not know that IWNLYD was released in the USA? LOL LOL at the irony.

    • rihanna is BIGGER THN BEYONCE EVER WAS July 12, 2014

      THE irony of RITA fan who did not even know that HER SINGLE HAS BEEN OUT IN THE USA FOR MONTHS, it just FLOPPED.

      • adele the queen and john legend July 13, 2014

        I am not a Rita fan never was never will be but you are so pressed over her shame she got you mad. Dont reply to my comments f*****

  4. tits mcgee July 12, 2014

    Ya‘ll finally wrote what we all know. #NoShade #NuffSaid

  5. adele the queen and john legend July 12, 2014

    I
    dont like her music but I think people should give this girl a chance. I
    have watched her acoustics on youtube and she was AMAIZING!!!. I dont
    understand the hate towards this girl

    • rihanna is BIGGER THN BEYONCE EVER WAS July 12, 2014

      SHE came out in 2012. Chance over

  6. SipTheTruth July 12, 2014

    Aww how cute. TGJ finally coming to terms with the fact that rita
    will never happen.

  7. ENOUGH ONIKA (NEW & IMPROVED) July 12, 2014

    You see how she has to “date” aka escort someone to get put on?? Rob didn’t do anything for her so she cheated, Calvin didn’t do anything for her, so she cheated, now once these “deals” get her no where, she’ll cheat again and find the next d*ck to jump on for exposure…Just a flopping wh*re..

    • rihanna is BIGGER THN BEYONCE EVER WAS July 12, 2014

      She was taking selfies in the room of Robrt Cavalli, the young druggy son of Roberto Cavalli and now she gets the deal. Do the math.

  8. janet1814 July 12, 2014

    “After impressing CEO Mark Weber with her unique sense of style and h̶e̶a̶d̶ ̶g̶a̶m̶e̶ British chart journey”

  9. XXX July 12, 2014

    I seriously wonder abiut artists like her. All these fashion deals yet not thriving much in her actual line of work: a music artist.

  10. rihanna is BIGGER THN BEYONCE EVER WAS July 12, 2014

    With so much industry muscle behind her, it’s safe to say a lot of time and money is being employed to make sure Rita pops worldwide.
    However, as great as all these endorsement deals are, we’re a little worried that Ora is becoming more renown for her sense of style and who she is or isn’t dating than the music she was signed to release.

    ALL this money and she is being outsold by Tinasha and BECKYG. This proves that she was not born to be star. Real stars don’t need this much money and push. This has being going for years. Now she is ” dating ” Tommy hillfiger son, no doubt she will get another ” deal ”

    STILL CANNOT CHART, I will never flopped all over the world and in THE UK, it wont even make top 10 selling songs of 2014.

  11. rihanna is BIGGER THN BEYONCE EVER WAS July 12, 2014

    Finally Sam, you are opening your eyes and seeing through this facade. These DEALS are just smoke screens to pretending THAT SHE IS THIS MEGA STAR who the fashion world love and USA JUST HAVE TO allow her to be a star. These deals don’t even pay her; she did not even make the Sunday times UK richest singer under 30.

    She went back to LA, this week just TO FILM ANOTHER DKNY FASHION SHOOT, all while her song failed to charts.

    THEY HAVE PUSHED HER ALBUM BACK FOR the second time, and they have the nerve to compare THIS flop to RIH RIH

  12. Knight July 12, 2014

    Boring

  13. BEYHIVE_MINAJ July 12, 2014

    At least TGJ wasn’t delusional with this article. I guess that’s progress.

  14. Lily July 13, 2014

    For once TGJ state facts about this flopping w**** Rita Whora. I can now say Rob Kardashian didn’t lie about her. She’s a h** who knows how to suck d***. Ppl shouldn’t even pit her against Rihanna please cus when Rih started she didn’t start with Fashion and she didn’t suck d*** to get endorsement deal. Rih worked hard to be where she is. Rih didn’t start with any flopping Fashion deal to help her musically.

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