Confirmed: Rihanna Named Creative Director Of Puma

Published: Tuesday 16th Dec 2014 by Sam

Rihanna may not have any creative direction over her music, but that hasn’t stopped the Pop puppet from being tapped by Puma.

The sports giant today confirmed the swirling speculation: RiRi is their new creative director.

Via Vogue:

{The singer will oversee} direction of the womenswear line, and will join famous sportsmen including Usain Bolt and Mario Balotelli as a brand ambassador. The singer arrived at the company’s headquarters in Germany yesterday and had her first creative meeting with the design team.

A multi-year partnership, the deal will see Ms. Fenty take a “hands-on approach,” working on Puma’s fitness and training collections across apparel as well as shoes.

She will, the report adds, “work with the company to design and customise classic Puma styles as well as create new styles to add to the Puma product portfolio”.


Anyone that can be as spin mediocre talent into such lucrative opportunities deserves congrats.

Must say, though, the parallels between this and Beyonce’s new deal with Topshop are uncanny. However, the fact Ri’s rival has actual ownership in her partnership won’t do anything to help the nagging claims that she remains ever a step behind.

Being the fair and unbiased voice we are, though, we feel it imperative to celebrate great achievements and great this is!

Your thoughts?

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  1. Applause December 16, 2014

    Who cares.. It will flop like everything else she does outside of singles.

    • JEMINA NELSON December 19, 2014


  2. TRUTH SERUM December 16, 2014

    I’m loving the grownup Rhi that’s about the business!

  3. SMH December 16, 2014

    I don’t know what it is about Rihanna that has this site and all the rest of the beyonce fans so pressed all the time. It’s pretty pathetic looking from the outside. Insecure much?

    P.S. beyonce is just as much of a puppet as rihanna, whether you choose to believe it or not.

    • Jessica December 16, 2014

      Parkwood says otherwise

      • Yeah I Said It December 16, 2014

        Topshop>>>>>River Island

      • Alex December 19, 2014

        Hahahaha!!!!! Shade!!!!

    • RihHive December 16, 2014

      Does anyone knw what a Topshop is?

      • Yeah I Said It December 16, 2014

        Topshop>>>> River Island

  4. RECORD SALES > ALBUMS December 16, 2014

    I dont understand the constant comparison to Beyonce , someone who Rihanna looks up to like a mother figure and inspiration . Lest we not forget Rihanna is only 26 years old . 26 years old! Im sure Bey is very proud today

    congrats to rihanna

  5. Jessica December 16, 2014

    No shade but who wears Puma? Even Rita Ora got addidas.

    • datreddone23 December 16, 2014

      Puma is huge globally hun

      • Jessica December 16, 2014

        Well im not from the US. But its funny last time I checked America took up a huge area of the globe as well.

    • RihHive December 16, 2014

      No shade but I’ve never heard of Topshop anywhere but on this site.. Im yet to figure out what it is.

      • Yeah I Said It December 16, 2014

        Rihhive then no shade, you must not be into fashion like your fave.

  6. Jason December 16, 2014

    You mean creative director of P u s s y walls.

  7. Jason December 16, 2014

    Sam’s shade is iconic

    • Molly December 16, 2014

      Its far from iconic no one gets kiis off it anymore besides hive members.

      • Yeah I Said It December 16, 2014

        Yet its you same bitter bum b****** who comment on his site more than the Hive members.

      • Jason December 16, 2014

        far from iconic yet y’all stay mad about his opinion and keep mentioning sam.

  8. Molly December 16, 2014

    Same sh!t different day with Sam i hope all UK people aren’t straight up bitter b!tches like him.

    Anyways this is big and Rihanna is building a brand i would’ve never thought the little pon de replay girl would’ve made it so far. Rih is actually an inspiration and shows no matter who you are or where you’re from you can become greatness.

    • sleazy December 16, 2014

      you should be happy sam is the only blogger who doesnt shade your fav have a seat

      • Molly December 16, 2014

        H** stfu!!!!! Don’t we have the same fav Ciara? Unlike you im not holding on to hate for this woman over some old b******* grow up.

      • FAF December 16, 2014

        he’s not tho LMAO sandrarose dyyyke ass is the only one who does & she doesnt like beyone or rhianna either

  9. Yeah I Said It December 16, 2014

    Thats cute for her but lets not act like if Beyonce did this after Rihanna the Navy wouldn’t say shes ‘copying’. They would. Just like they do with everything.

  10. Cake like Lady GaGa December 16, 2014

    When will she be named creative director for her own songs and write her own songs??

    • Prismatic December 16, 2014

      When will Gags stop clinging to tony for relevancy?

      • Cake like Lady GaGa December 16, 2014

        When will Katy get a grammy?

  11. kyllaw December 16, 2014

    Rihanna is only 26 I think ppl forget that when she started Beyoncé was established as a solo artist. For her to be 26 and making moves like this says where she will be when she’s Beyoncé age. She’s doing just fine.

    • Yeah I Said It December 16, 2014

      Only 26 isnt that young. Shes nearing 30. And Beyonce launched her own entertainment company at 26.

      • kyllaw December 16, 2014

        I know. Ppl keep going on and on with the comparisons but Beyoncé was beyond established when this girl hit the scene and she has made a name for herself. Ppl should let her pave her own road instead of bringing up what Beyoncé is or has done. At 26 Beyoncé was established and building her empire like you stated started her entertainment thing, well why can’t ppl understand this girl doing the same. She’s established in the biz now she’s working on her business side. She’s increasing her stuff.

      • Yeah I Said It December 16, 2014

        And Beyonce only had one previous solo album compared to Rihannas 7 before she turned 26. So what does her being established have to do with anything?? Rihanna is established now.

    • Bria December 16, 2014

      What is also means is that rihanna was starting at zero, unknown or gorgeous, let them tell it, rihanna should have never been able to come up if beyonce was all that her PR and her mentally ill Stan’s ( I hope they get help one day forreal I am. It saying that to be cruel) sy she is, they say rihanna cannot hold a candle next to her, and she has and has lit several . It’s not a competition but beyonce makes it one, she was brought up that way and just as it has advantages it has disadvantages and causes a warping….

      In any case go rihanna I am liking her more and more

      • TinaMinaj December 17, 2014

        Woah Beyonce makes it a competition? Loool Beyonce has never considered Rihanna competition. Some of the hive and deluded navy maybe but never Beyonce.

        And I love how when it’s convenient people throw Beyonces career with destiny’s child into the mix but never give her credit for it. Just pathetic and messy!

  12. kingbeybitch December 16, 2014

    Who even wears Puma?(not being shady or anything) Not even Rihanna wears Puma. She has a good fashion sense I mean come on she could’ve got a better brand I mean doesn’t she have a fashion Icon award

    • mastershader December 16, 2014

      buying labelism much? i buy looks and materials. puma could do rihanna’s red adidress (that obvious shot) too. just with a lil cat on it and less stripes. perhaps another color… like good black dezign. or choice. or they want more hood? i dunno where this goes.

      note @sam: unbias my ass. you throwing tired old same beyonce things and shade. i read the post and think “who wrote it?”. sure hit. sam was it. D;

  13. Cici da baddest December 16, 2014

    She will remain at the bottom of forbes. Crumb snatching coconut cracker

    • datreddone23 December 16, 2014

      Where is Ciara on Forbes? Has she ever made the list?

  14. DanYiel Teflon December 16, 2014

    Lol I laugh @ Ri-Whine-A her vocals SUCK & her Look is cute THATS ALL!!

  15. rihicon December 16, 2014

    Pumas have slowly been coming back into style(where I live atleast) so this should help a lot.

  16. Dev December 16, 2014

    What happened to Solange? I thought that she was already the creative director

  17. The Bajan Princess December 16, 2014

    Ummm does forbes even know who Ciara is? You’re a joke LMAO! People wear Puma shoes and especially their sportswear but some of you fat lazy bums wouldn’t know that! Get money Ri and keep the haters maddddtt!

  18. rita ora can win a oscar December 16, 2014

    LOL this is the first symptom that she won’t have a career in her 30’s/ Just like JLO she is close to peaking. Even all the thrust enduring antics on IG and at the world cup and yet Beyonce and KIM K were the most googled acts of 2014 and in the UK, rita ora was named the person brands want the most. HA. It is coming to an end.

    Nike or Adidas – The end. No one wears Puma, they doth have SINGLE TOP NBA OR SOCCER STAR for their brand. Her deal is only worth 1 mill. LOL LOL RITA ORA’S DEAL WITH ADIDASS IS WORTH 4.5 MILL AND HER CONTRACT was renewed for a second year.

    Rita’s Adidas deal MURKES HER Crappy puma deal. HA. LORDE HAS PLAQUE FOR 5 MILLION LP sold WW – EVEN LORDE OUTSOLD RIHANNA’S LAST ABLUM and Rihanna has HUGE PROMO Budget.

    • The Bajan Princess December 16, 2014

      Lorde sold 2.7 million world wide baby. You should go back to stanning for rih because you’re embarrassing yourself.

      • rita ora can win a oscar December 16, 2014


        I though rihanna was the QUEEN OF POP? IMO UNA flopped. THAT ALBUM SHOULD HAVE SOLD 7 MIL, BUT IT STALLED AT 3.6 ( 4MILL SHippments )

      • rita ora can win a oscar December 16, 2014

        lord sold 1. 5 mill just in the USA ALONE. LIKE I SAY, SHE KILLED RIHANNA. Rihanna last album struggle to go platinum in the USA.

        Rihanna is coming to the JLO stage of her career. It is coming to an end. The gimmicks on IG aint pippin anymore. The fashion style is done – they don’t care

        Her deals are slim and basic – even beyonce get better deals than her. RITA put an end to her fashion career.

        The music? Even with POP airplay, she can only scrape around 3 million plus. Tours – Her tours don’t make bank. Even one direction eat her ass up. Movies? What movies!

        SHE IS DONE! MARK MY WORDS. RIHANAN won’t have a career in her 30’s. SHE DOES NOT HAVE TALENT, just JLO AND THE GIG IS UP.

    • datreddone23 December 16, 2014

      Sweety rita will always be Rihs understudy everybody knows that including you. SO JUMP OFF HER BALLS ALREADY

      • rita ora can win a oscar December 16, 2014

        She is the understudy. But ………….

        Fashion designers SEND HER THE BEST DRESSES AHEAD OF RIHANNA – check Micheal Kors last tweet

        She has MORE FASHION DEALS THAN RIHANA – rihanna is not even endorsed by anyone now; rita has Roberto Cavali, Donna karan

        She has conquered hollywood – something rihanna failed to do in 10 years

        She books stages all over the world – something rihanna was not doing on her 1st album

        She is on the jingle ball radio tour – which means, she will have the same RADIO PLAY rihanna gets, but, she is white and younger. They will stop playing rihanna. Then…….her career is over.

    • datreddone23 December 16, 2014

      How many albums has Oral sold? Stop using others to attempt to read why u so bitter b****? Did Rih decline an autograph or what?

      • rita ora can win a oscar December 16, 2014

        RITA ORA ALBUM came out in UK, AUS, and few other – less than 10. It sold 500k
        This is from 2012 where album sales are lower, so don’t compare her to MOTS.

  19. rita ora can win a oscar December 16, 2014

    This flop brand had Solange working for them. Rihanna’s deal with river island did not do much for the brand. Toshop, zara, crew, banana republic, Hnm and topshop still murk river island.

    In fact, I never ever saw anyone WEAR rianna’s rover island line.

    No one will wear this crap either. Nike or Adidas. Rita ORA wins.

    • Rory December 16, 2014

      That line was very popular in the UK. As far as Rita Ora goes, she’s too busy trying to be a celebrity, rather than an artist. PUMA is globally popular, so chill

      • rita ora can win a oscar December 16, 2014

        Who do puma endorse?

        Adidads have messi, lebron james, Most of the german world cup team, BECKHAM – DAVID BECKHAM ZIDANE, Derrick ROSE AND RITA

        Ronaldo and Kobey are with nIKE

        WHO DOES PUMA HAVE? NO ONE FLOP line. Nike air max and Adidas stan smiths are bigger than anything PUMA sells.

        Her river island line is flop. TOPSHOP AND ZARA AND HNM ARE STILL NUMBER 1

      • rita ora can win a oscar December 16, 2014

        She now said she is focusing on becoming a movie star. SHE SAID THAT HOLLYWOOD KEEPS CALLING AND SHE WILL BE FLIMING 3 MOVIES THIS YEAR.

        SHE BLITZ UP THE FORBES RICH LIST IN 2016 – SHE also HAS INTERNATIONAL Property portfolios in LA, LONDON AND ALBANIA – b**** is making killa money, way more smarter than rihanna. Rihanna sold her house at a lost – the second time in a row that has happened to her.

  20. Unbiased December 16, 2014

    Y’all comparing age like Rih doesn’t have 7 albums! When Bey was 26, she had two, and still was collecting Pepsi, T-mobile, etc endorsements left and Right. When it comes to branding don’t compare, you will lose Navy. Congrats to Rih, I don’t wear pumas, but I’m sure others do.

    • Rory December 16, 2014

      But Rihanna had just as many. Covergirl, Nike, secret deodarant, Kodak, MAC, River Island, Clinique, Armani, Balmain, Nivea, etc

      • rita ora can win a oscar December 16, 2014



        SHE was dropped from cover girl in 2007 -8 – Rita’s contract with Rimmel has been renewed for new year – she has new line coming for summer 2015

        Clinique? What deal was that? Never seen any campaign with her

        NIKE? LOL LOL she has never been endowed by NIKE

        Kodack secret, these are all brand placements not deals.

  21. rita ora can win a oscar December 16, 2014

    Rihanna is not invincible. She pushed back her album cos she knows that flopping is inevitable; it is coming. She near 27 – which is old in hollywood and she acts like a tacky nasty abusive ghetto groupie. The gig is up Even at the british fashion awards, she was voted worst dressed and RITA ORA came on the arm of TOM FORD AND STUNTED ON HER. She looked very sad.

    No one even cares that she went n*** in her latest over/. She has no talent and like JLO, it will come unstuck as she nears 30.


    • Rory December 16, 2014

      But her music is a mess. That’s why it never popped off in the US. She walked out on Tom Ford’s arm but Tom Ford based his collection off of Rihanna. She’s his muse. I can’t believe you didn’t know that. He praised her weeks ago when she announced him at the event where he received his award

      • rita ora can win a oscar December 16, 2014

        She is from the UK and she huge there. Her album did not get released in the USA though.

        I will sold 780k copies ww at the time when Calvin banned her in the USA – That song was getting played by ryAN SEACREST, so she was gonna pop but he banned her promoting it.

        Tom ford made that stamens about rihanna in 2011 – BEFORE RITA TOOK THE FASHION INDUTRY BY storm that comment is very old. Rihanan PR team had him say that. They call those things kickbacks. He also says mazing thing s about beyonce and she has not style. The fact is HE BROUGHT RITA ORA ON HIS ARM. SHE is not his muse. He has never even had her in his ads

  22. NeNe December 16, 2014

    Without Rihanna this Ghetto blog can not afford light bill.

  23. Special Delivery December 16, 2014

    Death is this the best the fashion icon could get? Solange did this before her.

  24. kingbeybitch December 16, 2014

    Lmao at Nicki getting her edges snatched on twitter lol anywayyyyya congratz Rihanna! Wait so does this mean she can’t wear Adidas and Nike anymore?

  25. rita ora can win a oscar December 16, 2014

    Rihanna: 2015
    diamond tour
    single and album
    home movie

    Rita ORA: 2015
    50 shades of grey
    Southpaw movie with Jake gylenhaal
    2 other reloading ladies which will be announced next moth
    single and album
    Denim line with Donna Karan
    Addidas 2015 line
    Rimmel 2015 summer makeup line
    Her own Fragrance

    HA HA HA HA ” FLOP ” Rita is more popping than rihanna

  26. Tyler December 16, 2014

    Puma? Okay cool

  27. rita ora can win a oscar December 16, 2014

    Rita is only 24 and her sister, the manager is 25 but both girls own a soccer team in Albania. They have a International property portfolio in LA, UK, AND ALBANIA

    What does RIHANNA’S brother have? Nothing. Rihanna does not even make profit on her houses. How many times has she sued over bad advice over her houses? HA HA HA H A

    RITA killing in the property game too.

    • Jason December 16, 2014

      Rita is out here making moves but because of the jealousy the Nazis wont let Rita win

  28. blue December 16, 2014

    hope she has it stated in her contract that she can wear any other brand she likes too. But seeing as she is a creative director she could always create the perfect outfit so she wouldnt need to wear other competition brands.

    Hope she is getting paced huge bucks, but love that no figures were mentioned makes it more about the job and not the money involved.

    Usain Bolt will be most happy as he has a thing for rih. And he is and ambassador of puma too.

    • rita ora can win a oscar December 16, 2014

      It was stated at 1 million dollars. It is small brand so they cannot afford anymore. They no guarantee that this will even work because adidas dominate the sports fashion market and Nike are still the bench mark for sport. Even reebok has fan base.

      Rita’s deal was 4.5 million. I am sure it is even higher thanks to her line selling out all over the world. HA. the understudy is teaching the teacher a lesson.

      Usain Bolt? Not as big as beckham or messi, even Lebron who all work for the there stripes. You do know adidas sponsors both the German and Argentina team at the world cup. The LOL irony, considering rihanna as was that world cup acting like thirsty groupie.

  29. TheElusiveLamb December 16, 2014

    Congratulations. She’s at the perfect age to establish herself as a serious business woman.

    • rita ora can win a oscar December 16, 2014

      Rita ora just turned 24 and she has her own limited company which employ her family in the UK AND kososvo

      Her sister is the Genral manager

      she has her own clothing, fragrance, makeup, sports and PROPERTY PORTFOLIO.

      HOW is that for stunting? RIHANNA should intern for RITA, she will learn is really played.

  30. blue December 16, 2014

    if you mean signing with the third biggest sportswear brand ww, then yes this is the best she could do. And solange was an art director, not creative director.

  31. blue December 16, 2014

    beyonce collaborates with topshop for a sports collection and its brilliant, topshop isnt even in the top ten of the biggest sportswear brands in the ww, rita era does a mini collection for adidas and its brilliant, rihanna takes over the whole female line for the 3rd biggest sportswear brand ww and its just okay? The company is basically admitting to needing rihanna to revive the brand, meaning she will be the most valuable piece of asset on which the brands future is based… But i guess she should have tried harder aimed for nik maybe

    • rita ora can win a oscar December 16, 2014

      TOPSHOP is not a sports wear brand. TOSHOP is the biggest fashion store. HNM is number 1 as they have more stored. Zara maybe 2. Toshop is the biggest in the UK ands now they have taken over in the USA.

      Rita ORA is head of the fashion for females. But her sneakers are sold out with men too, so they will promote her. Rita’s best friend works for adidas

      3 rd biggest for the so called Number 1 pop act is a flop DEAL The brand is still a flop and It won’t make a dent. Did river island make a dent with rihanna? No.

    • rita ora can win a oscar December 16, 2014


      RITA ORA DOES NOT HAVE MINI LINE – It is a whole line that brought OVER 100 million dollars HENCE WHY her contract got renewed and she will now design for men. Rita’s sneakers and bomber jackets sold out with men too.

      FACE IT – RIHANNA missed the boat and flopped. This puma deal will flop or be lacklustre and her contract, just like everything else won’t be renewed MEANWHILE RITA ORA WILL END UP WITH NIKE – U WILL SEE, she can stunt.

    • rita ora can win a oscar December 16, 2014

      If topshop is a sports brand, then what is HNM, ZARA, GAP AND J CREW? Are they sports brands too? LOL LOL U are just mad that the so called number 1 popstar and fashion icon is all smoke and mirros.

      When Rita got her adidas deal, Rihanan stared to wear adidas hardcore – even last month, she wore pieces rita wore 1st. U can tell she is mad as hell that she lost out on big brand like them, specially to someone she thick copies her,


  32. rita ora can win a oscar December 16, 2014

    ALL that whoring at the wordl cup and going n*** at the Fahion gala and and yet……

    eyonce and Ed Sheeran have topped the list of 2014 top most searched celebs on Google.

    Most searched for female stars on Google:

    1) Beyonce
    2) Jennifer Lawrence
    3) Katy Perry
    4) Ariana Grande
    5) Taylor Swift

    She is at the end of er career. her fall from grace will be stunning to watch

  33. blue December 16, 2014

    @the rita fan

    honey calm down, you cant be mentioning everyone of pita’s accomplishments every time rihanna accomplishes something.

    Rihanna robin ment is the creative director of the third biggest sportswear brand, and the brand ambassador… Accept it and deal with it. Rita accomplishments aint gonna make it go away or make it less impressive.

    Sidenote: is rihanna solange’s boss?

  34. blue December 16, 2014

    @the rita fan

    honey calm down, you cant be mentioning everyone of pita’s accomplishments every time rihanna accomplishes something.

    Rihanna robyn fenty is the creative director of the third biggest sportswear brand, and the brand ambassador… Accept it and deal with it. Rita accomplishments aint gonna make it go away or make it less impressive.

    Sidenote: is rihanna solange’s boss

    • rita ora can win a oscar December 16, 2014

      WHO cares what a role is when she only got paid 1 million, VS RITA’S 4.5 mill and NO ONE REALL ROCKS PUMA; REEBOK IS BIGGER AND Alicia was creative director for reebok which is better.

      Rihanna’s cannot get rid of rita ora. She cannot stop her getting more deals. ACCEPT THAT! RIHANNA sure is learning too.

  35. XXX December 16, 2014

    @Blue why would Topshop be in the biggest sportswear brands? Its not a sportswear shop. But Beyonce chose topshop because she is always actually wearing topshop. I don’t think I’ve seen rihanna in puma once.

  36. XXX December 16, 2014

    And Puma is not the third biggest sports brand in the world, Reebok is. Isn’t Alicia Keys partnered with Reebok? Puma is 4th lol.

  37. I STAN(D) FOR TALENT December 16, 2014

    TGJ is hella-biased. They stan for ‘original’ and talentedless broads like Ricki Minaj, Rita Whora and Thirsty Thiefoncé. Anyway, congrats to Rihanna. Basic biitches like the previously aforementioned names cant be creative directors with they’re illiterate assesss. Facepalm @ the Whora stans. 2015 will be Rihanna’s.

    • I STAN(D) FOR TALENT December 16, 2014


    • rita ora can win a oscar December 16, 2014

      2015 will be rita ‘s because she has HOLLYWOOD MOVIES WHICH will give her more of reach. Rihanna may have some payola hits and such, but she own own it. She is done.

    • rita ora can win a oscar December 16, 2014

      2015 WILL SHOCAES RIT’A TALENT FOR SINING AND ACTING. RIHANNA has not got any acting or singing talent.

    • rita ora can win a oscar December 16, 2014

      DID U say beyonce is untalented and rihanna is? LOL LOL

      • I STAN(D) FOR TALENT December 16, 2014

        Your crazy and they’re not.

  38. I STAN(D) FOR TALENT December 16, 2014

    @rita ora can win a oscar, Everything Whora does will flop. The movies you so love to mention will not be a success because of her. The film industry is not as biased as the music industry. This is a fact. While I appreaciate your diligence for stanning for that untalented UK shiit head, you need to stop.

    • TinaMinaj December 17, 2014

      Us talented yet you Stan for Rihanna?? The jokes write themselves. You’re pathetic!

  39. Rory December 16, 2014

    Sooooo Puma’s stock just went up after announcing Rihanna’s partnership
    Stock Report

    Adidas = $55.13
    Nike = $94.03
    Puma = $168.20

    • Faith December 16, 2014

      this means nothing for Rihanna as she already signed the dotted lines to get paid peanuts. Puma is a dead brand in the world of Nike and Adidas. Rihanna will help but I doubt she will bring a long term effect on it’s popularity. This is going to be a flash in the pan partnership like MAC and RI.
      Rita Whora was lucky to land her Adidas deal. Whora has a lot going on too. Rihanna deserves better and I think she was pressured to take this after seeing Rita with Adidas and Beyonce going into business with Topshop to start her line. I feel she is competing with them while not making sound business decisions. Kudos to Beyonce for owning her brand, Sportswear is a hot thing now.

  40. KAKAE December 16, 2014

    PUMA? A $1,000,000 deal? And the navy is celebrating this and talking about Rihanna building her empire? Her fans are so easily impress.

  41. I STAN(D) FOR TALENT December 16, 2014

    Being creative director is not something that celebrities just become. It is an investment on the company’s part. You’re ignorant.

  42. Rihanna #1 fan t December 17, 2014


  43. Dawuan Love December 28, 2014

    Top Shop is a 5.4 Billion dollar company compared to The net worth of PUMA is $102,771,763.

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