#BeyInspired? Rihanna Close To Inking Deal With Puma / Set To Release Sports Clothing Line

Published: Thursday 20th Nov 2014 by Sam
rihanna-puma-thatgrapejuice

Say what we will about Rihanna, but there’s no denying that her brand is booming.

Easily the “face” of the 360 era, the star has amassed a multitude of endorsement deals including lucrative partnerships with MAC, Gucci, Armani and River Island.

Per a new report, sports giant Puma is set to be the model’s newest pairing and looks poised to help her pocket a seven-figure sum.

Details below…

In a deal that mirrors that of rival Beyonce‘s new partnership with Topshop (sans the ownership part), Rih is said to be gearing up to design new “lifestyle” line with the sportswear brand which will feature clothing and sneakers.

The NY Daily News reports:

We’re told the sportswear giant is already building a team to work on the “lifestyle” line.

“She is going to have her own coordinator to go to at Puma who only handles her, and they’ll have a junior coordinator helping them,” said our insider. “The focus is shoes, but she will also be helping with pants and tops.”

We’re told the contract is worth just over $1 million and will prevent the Adidas-obsessed star from wearing rivals’ brands. “She will have to slowly start to incorporate Puma into her wardrobe,” said the source. “She will be wearing all Puma gear in shoots and out and about.”

While RiRi hasn’t made it official yet, we hear she’s on board.

“The offer isn’t signed yet, but she is in 100% and wants to do this,” the source added.

Originality has never been Fenty’s focus, as such there’s nothing else to say other than…get money!

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  1. KING13 November 20, 2014

    ugh. not everything about beyoncé. i am so tired of you people.

    • Mother November 20, 2014

      They are reaching to the heavens with this one honey. So now no one can partner up with a brand because they’ll be copying Beyonce? But didn’t Rihanna partner up with River island for a line a few years ago? TGJ, bye! Y’all n***** are petty.

    • You tried November 20, 2014

      Hey Bey open up the doors for all these girls!!

    • truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) November 20, 2014

      Biitch No one made u vome here!! We DRAG on here honey…we drags a biitch til they pass out. U funky wwhore!!

      • Mother November 20, 2014

        Again who the hell are you? Musty h**, gtfoh!

  2. Antonio November 20, 2014

    But is Bey’s Top Shop deal for a sports clothing line… I don’t think so. TGJ t’all really be trying it. Bey does a documentary and every female singer who does a documentary afterwards must be copying Bey. Bey launches a comestics line or fashion line so every female singer who launches one afterwards must be copying Bey…

    • richsus November 20, 2014

      Actually it is a sports line…. Don’t stress, just except Rihanna wants to be in Beyoncé’s shoes right now Hun

      • RihHive November 20, 2014

        “except” wants to be “accept”

      • Mother November 20, 2014

        Educate her!

  3. Blue Ivy Rodriguez November 20, 2014

    Another Beyoncé vs Rihanna post. Anyways congrats Rih

    • Drinkmybussyjuice November 20, 2014

      Right. Im so over this site. Im a complete bey stan, but i fail to see why they mention her name in every riri post. I love ri too. Smh. This sight goes a lil ob with things like that. On another note, i don’t really think celeb endorsed deals really work anymore. Not many ppl are gonna look at a photo and say “ohh she has pumas, i want some now.”

      • ENOUGH ONIKA November 20, 2014

        Because y’all always respond…..

  4. Beyinspired November 20, 2014

    This deal seems like it’s forced. LMAO!
    You this big of a pop star and you only getting 1millon. And then on top of that its puma.

    This is no where in the same bracket as Beyonces topshop deal. Beyonces deal is a partner ship and will be around for a long time.

    Rihanna saw what beyonce is doing so she is trying to keep up.

    • I’m Booked November 20, 2014

      But Where’s Your 1 Million Hun ?

    • sis boom what? November 20, 2014

      but sis, rihanna had like two deals with before bey and one with Armani

  5. Rihyeezy November 20, 2014

    Actually #Yeezyinspired being that she signed a contract with a shoe company. Not a 3rd world clothing store lol Yall tried TGJ

  6. SURPRISE……(DEC.13) November 20, 2014

    DEATH AT HER BEING ONLY PAID $1MILLION DOLLARS, AND HER DEAL IS NOT AS POWERFUL AS BEY’S….. BEYONCE IS GETTING HER OWN DAMN COMPANY WITH A 50/50 CUT……BEYINSPIRED.

    • TheElusiveLamb November 20, 2014

      Where is YOUR deal b****?

  7. kingbeybitch November 20, 2014

    Loool

  8. blue November 20, 2014

    i dont see this being true, like they said she is adidas obsessed and she has so far not entered in a deal that prevented her from doing things she liked. And its Tuma like wtf!? And 1mil seems too small an amount for any public figure person especially considering she makes that much in a week.

  9. Del Bey November 20, 2014

    you’re actually starting to make me resent beyonce Sam, and I’m bey hive, that shows you how bitter and sour you’ve been acting over Rihanna for the last 3 years, can u actually chill

    • fatusankoh November 20, 2014

      Haters you are not a behive get lost with you hate long live queen bey thank you Sam

    • King M.J November 20, 2014

      Then your not really a fan, no one should make you dislike a person because of his or her attitude towards another.

    • Tyler November 20, 2014

      How can someone else make you resent your “fave”? You let others dictate how you feel now?

  10. JJFan1814 November 20, 2014

    Yall are dissing the amount of $ she’s getting …. Where’s your $1 million? That’s pocket change for her.

  11. Lindsay Lohan November 20, 2014

    If constantly covering on Rihanna is keeping this website afloat, as such there’s nothing else to say other than… get money!

  12. sashay November 20, 2014

    An honest question. Does Bey and her team fund this site? It’s one thing to write favorable articles about your fave but the hatred you have for this girl is bordering on scary.

  13. HomieO November 20, 2014

    Watch the same people come in arguing stats. Hi lb hi sky fall hi mark hi slay hive hi Tyler

  14. I’m Booked November 20, 2014

    This Site’s Reputation = Bias!

  15. Teacher( Call ha Young Gummy) November 20, 2014

    LOOOL y’all just mad cuz EVERYBODY and they mama was sayin how 7/11 was a Rihanna reject! Po babies… it’s gon be alwite!

    And if anything, Instagrams Next Top Model (Beyonce), wanna be a fashion icon so bad looool! Sit down boo! We saw Homemades by Tina(HOD) and NOBODY was feelin it!!and your “fashion sense” is Wack! Who you see that tries to dress like Young Gummy? No Damn Body!

  16. Liam November 20, 2014

    How is this Bey inspired? i swear you guys deliberately start stan wars between the Navy and Hive just to get alotta hits smh…

  17. Bosslady November 20, 2014

    LOL @ $1 million for Rihanna, when she makes that in her sleep…that’s why I stopped coming here, the rude obsession for Rihanna is sickening

  18. TheElusiveLamb November 20, 2014

    Why can’t Beyoncé and Rihanna fans get along? Everyone knows I LOVE my Queen B & I adore my little Rih Rih, but I can’t stand seeing blogs, media, stans, and more go IN on each other when both women a knowledge each other’s power and reign. Oh well. I guess that’s how some want to spend their life though… Congratulations on the new deal Rihanna. I definitely look forward to hearing this R8 album.

    • King M.J November 20, 2014

      Smh..Exactly.

    • HomieO November 20, 2014

      Most gay f** twinks hate on these women and make everything a competition

  19. JuJu November 20, 2014

    Go take a dump! you clearly constipated. Bey this Bey that… It’s not like there has never been superstars endorsing sports brands before Beyoncé. #screwedminds Anyway, I like Puma, but I’m not a Brand focused person. If I like the clothes, I’ll get them.

  20. Why Kawd Why November 20, 2014

    You guys are so sad!!!!!!!! I think you are really fans

  21. waterfalls November 20, 2014

    Did you say #missyinspired for beyonce ?

  22. S****** Blonde November 20, 2014

    Another Beyoncé vs Rihanna post…I like both but there’s something about Rihanna, i don’t know what it is, there is something special about that girl, it has nothing to do with how talented she is, she has something in her.

    • DanYiel Teflon November 20, 2014

      Well it’s not that Ri-Whine-A VOICE CUZ IT SUCKS!!

  23. flopshop who? November 20, 2014

    adidas & puma? it’s like brothers fighting. ‘movie’ material. now adidas gotta show up with a better offer. that’d be worth it. 😀

  24. Blue Ivy Rodriguez November 20, 2014

    Looks at the hive that is trying to drag an unconfirmed report. Are they forgetting that Beyoncé copied Rihanna River Island with H&M and now Topshop but could you guess which one is actually selling And will not sell? Remember house of Compton trash clothes? Please keep it sweet y’all

  25. nene leaks November 20, 2014

    This Rihanna and Beyonce s*** is getting old.

  26. cmplxbeing November 20, 2014

    As an African American it always excites me to see other blacks get their money and take care of business! On another note, it SICKENS me when the media and sites such as thatpussyjuice continue to try and pit us against one another, especially with the racial tensions being quite high!! Sam IT IS CLEAR THAT YOU DON’T LIKE RIHANNA, it is also clear that YOU ARE OBSESSED WITH BEYONCE, and while that is fine, and you are entitled to your own opinions and views, your Rihanna shade on a daily basis is quite OLD, STALE, AND TIRED!! Both of these women have carved out very successful careers, and in being so have decided to take different paths to reach their current levels of success, just like Whitney & Mariah, Janet & Madonna, Justin & Usher!! Yet you continue to dog Rihanna out on a daily basis, what did she do to you besides get rich, launch several successful world tours, and become a millionaire several times over? Sam, sweetie, please just LET IT GO!! Your Rihanna shade is no longer needed, especially since you are now starting to recycle your same, tired, “reads” over and over again!! Let me make you a suggestion: get you some d***!! It does the body, mind, and soul some good!! #please & #thankyou

    • Sisqo is King November 20, 2014

      Yes!! Preach!!!

  27. Yonce November 20, 2014

    Sam that’s just too much. let Beyonce and Rihanna shine, the world is big enough for them both. But I still think she is too big a star to be taking 1million for any deal. But it’s still something so congrats

  28. TRUTH SERUM November 20, 2014

    Everyone knows that this is TGJ MO. And from the looks of the Bey post 200+ comments and the Rih post 200 +; they’re not going to stop anytime soon. Sam has to pay his light bills. Lol

  29. Brian310 November 20, 2014

    I can’t with them tryna diss Rihanna about originality lol. #icanbutiwont

    • Blue Ivy Rodriguez November 20, 2014

      Using their McShade again

  30. Mya November 20, 2014

    Her deals are sooooo mid-level compared to Beyonce’s.

  31. Kyle November 20, 2014

    Loool. Who wears Puma anyway?

  32. Kyle November 20, 2014

    I dont why the Navy are seething over this. Yall say everyones copying Rihanna if they wear a bob or shave their head. #TasteOfYourOwnMedicine

  33. DanYiel Teflon November 20, 2014

    I’m sorry I just can’t deal with that goatish sound of Ri-Whine-A NEVER WILL ITS ANNOYING!!

  34. BossB*tchBeyonce November 20, 2014

    On one hand this is a complete and utter reach. On the other its not much different than when the navy says that Bey is copying Rih’s TTT era now when Bey has actually been ratched and talking about s** since about 2003. This is really just the Rihtards getting a taste of their own medicine

  35. jlove November 20, 2014

    just like #jloInspired bey …now ent that TRUE SAM

  36. jlove November 20, 2014

    just like jlo Inspired bey …and that’s TRUE SAM

    • Tyler November 20, 2014

      Jlo isn’t even relevant to the topic at hand

      • jlove November 20, 2014

        it en matter relevant or not ,,,face fact she did copy jlo

      • Tyler November 20, 2014

        Janet Jackson THE BLUE PRINT. Ask Jennifer

      • Slay_Hive November 20, 2014

        Bey doesn’t copy others copy her

  37. Tyler November 20, 2014

    Some of you do have a very valid point. Isnt that the pot calling the kettle black?
    Funny how the Navy’s complaining when they STAY doing the same thing.
    Beyonce changes her hair style once in like two years and the Navy tries to act like she’s copying Rihanna.

  38. jlove November 20, 2014

    JLO THE BLUE PRINT

  39. Taylor swift number 1 fan!! November 20, 2014

    Taylor Swift has made US chart history with her latest single.

    The star’s new release ‘Blank Space’ jumps from 13 to the top spot on this week’s Hot 100, replacing her previous single ‘Shake It Off’ at the summit.

  40. cmplxbeing November 20, 2014

    This site is becoming so sad!! WE NEVER EVER SEE THIS SITE THROW SHADE AT TAYLOR SWIFT IN FAVOR OF ADELE, OR THROW SHADE AT JESSIE J IN FAVOR OF ARIANA GRANDE, SO WHY MUST THEY DO IT EVERY SINGLE DAY FOR BLACK FEMALE ARTISITS?

  41. kaye November 20, 2014

    Rihanna fans love calling Beyonce copycat now they are complaining. Rihanna has been Beyinspired this year. She would never been secretive about her upcoming album if BEYONCE did not happen. Look at her trying to pull a Beyonce type release. Lol. Rihanna should have her own clothing line long time ago. Isn’t she s fashion icon? Beyonce is ahead of this batch. Bey deal is more of a business deal than fashion deal. Maybe Rihanna can be the face of it for her.

  42. ashlee james November 20, 2014

    who wants to copy Beyonce when she copies everybody and steals writing credits

  43. AndNoneForGretchenWeiners…GurlBye November 20, 2014

    Puma gurl… really.
    Hell even Rita Whora is making stacks at adidas,
    and all Rihanna can get is gym shoes…. Kii

    and FYI I am Bey stan, but this has nothing to do with her, the majority of singers ink deals with fashion lines – FFS i understand angling an article to make things seem more interesting, but this is just becoming tired. BYE

  44. FutureCIARA November 20, 2014

    The Rihanna Vs Beyonce T is boring and redundant!

  45. rita ora can win a oscar November 21, 2014

    lol lol Rita ora’s deal at adidas is worth more and has been selling out like mad. LOL at rihanna being reduced to 1 mill at puma which no one wears HA. Told u she is over. Talkin of Rita, she has been in LA AND NYC for meetings for more movie lead roles. I hear she might be the new storm in x men.

    She goes to middle east to promote her adidas line on saturday.

    • I love to get ‘2 On’ November 21, 2014

      Rita as Storm? Guurrrl stop reaching

  46. Rihanna #1 fan t November 22, 2014

    I find it funny that when Beyonce copies Rihanna you guys have nothing to say but now you can point out Rihanna so called “Copying” Beyonce.. I am done.. can’t even take this site seriously anymore.. like why don’t you change your website name to Beyonce Stans instead of That Grape Juice.. cause the only time you guys actually have some juice is when your post are about Beyonce or when you guys are bashing Rihanna..
    Have Several Seats !!

  47. Rihanna #1 fan t November 22, 2014

    BY THE WAY RIHANNA DID A DEAL WITH TOP SHOP FIRST FOR CLOTHING AND THEN BEYONCE WENT AND DID ONE FOR SPORTS WEAR.. HOW COME YALL DUMB ASSES AINT MAKE A POST LIKE THAT..
    PRESSED MUCH !!
    #RihannaInspired ?!!
    GIVE CREDIT WHEN CREDIT IS DUE!!

  48. Lu November 23, 2014

    Solange is with Puma though.

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