Adele wants to take a bite out of Apple.
November 20th will bring with it the release of the singer’s third studio album ’25’ which is led by the ballad ‘Hello.’
So, keen to ensure that the project fares just as well or better than its predecessor ’21’ the entertainer sought to have physical copies of the LP placed in Apple stores globally.
Unfortunately her request was denied.
The New York Post share:
Despite the early success and expected bonanza awaiting Adele, not everyone’s happy with the hard-ball negotiating tactics.
“Her team needs to be more realistic about an artist who doesn’t have much of a history of working with corporate partners,” one person familiar with the talks said.
Marketers also worry about the burn-out factor of her first-ever arena tour and so many dates.
Team Adele is still in discussions with tour operators Live Nation and AEG — although the European piece of a global tour could be announced shortly.
Meanwhile, there is no word on a streaming strategy for the album. Adele’s last album sold 11 million copies and was 2011’s and 2012’s No. 1 seller.
“25” is expected to be available first only in stores ahead of streaming services — with a deluxe CD only in Target — to goose sales, aping the strategy successfully used by Taylor Swift with her “1989.”
It’s clear Sony Music Entertainment are unwilling to take the risk of believing Adele’s name is enough to carry her music so are employing unique and competition crushing strategies before the project drops.
One wonders if her thwarted plan to reach Apple consumers will inspire other acts to make similar moves with their releases.