For reasons his camp are sure to be eager to understand interest in the R&B singer August Alsina has cooled since the release of his debut offering ‘Testimony.’
However, keen to thank those of his fans who did purchase his latest album ‘This Thing Called Life‘ the entertainer made his way to Atlanta hours ago to launch a meet & greet session at DTLR.Array
Snaps, and our thoughts on ‘Life’s sales, below…
August’s problem is one he shares with a number of his R&B male contemporaries.
What that problem is? A lack of competitive drive.
For, in a bid to seem as “cool” and “understated” as possible a number of the genre’s newcomers, including the gifted August, have made the dire mistake of doing too much on social media and not enough where it counts.
By no means are we slamming the camaraderie that exists between today’s “newbies”, but one has to wonder if Rihanna, Drake and Nicki Minaj would be the Rihanna, Drake and Nicki Minaj they are today if they were as happy to float behind Beyonce, Kanye and Lil Kim in the way August does with Chris Brown and Trey Songz.
The truth is, as was the case with Ashanti and Beyonce in 2003, August shares the same fanbase as the Brown and Songz and -rather unfortunately- will never see the sales his talent makes him deserving until his performances, music videos and general branding forces that fanbase to make him their leading man.
It’s simply the nature of the business.
The way we see it Alsina’s problem has never been his material (it’s great.)
His problem is that he is competing for the panties and purses of fans who think of Drake, Chris Brown, Trey Songz before they think of him.