Rihanna‘s voice leaves a lot to be desired, but her brand is booming.
The Bajan sensation crossed the decade mark in the music industry last year and while the absence of her new album ‘ANTI’ has many debating her charting future, her marketability is not is doubt.
WWD cites data from The NPD Group in revealing that the 27-year-old has is today’s most marketable celebrity.
Per the stats, the fashion model surpassed other celebrities including Angelina Jolie, Tim McGraw and Stephen Curry to achieve the honor.
Indeed, she boasts index score of 367 – meaning that she has almost 3.7 times as many strong brand endorsement opportunities as the average big-name celebrity.
[Editor’s note: With 3.7 times less talent than most, we guess this balances everything up]
Speaking on the research, NPD Group vice president Barbara Zack said:
[Chief marketing officers and chief financial officers] have long asked for better data to help inform their expensive sponsorship decisions.
We can now prove what has been suspected when making expensive sponsorship decisions—that celebrities are media properties in their own right, with audiences that have nuanced brand preferences. In the same way that every sitcom is not equally valuable to a particular brand, neither is every celebrity equally valuable to a particular brand.”