Slaying stages may not be Rihanna‘s forte, but she’s more than triumphant when it pertains to her endorsement endeavours.
The Bajan beauty, whose alleged battle with bronchitis saw her pull out of the Grammys this week, is helping Puma pull ahead of the footwear pack.
Details below…
Today the company revealed that its fourth-quarter sales rose 11.5%, after they improved their standing in their sought-after female customer base with a strong celebrity endorsement.
Puma attribute the growth to its multiyear partnership with RiRi, which kicked off in late 2014.
Specifics about he deal have been scarce, but it’s believed to be a lucrative deal, one the brand will no doubt feel was worth it in light of the boost. Beyond the quantitive lift, the partnership helps revitalise the brand qualitatively – after years of dwindling sales and public perception which saw it labelled “popular in the past.”
The ‘Work’ wailer’s first full collection— christened Fenty Puma by Rihanna—made its debut at New York fashion earlier this month. Shoes designed by the diva went on sale at the tail end of 2015. {Source}
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Great to see Rih succeeding in ways her music isn’t.
Unlike purchased Platinum plaques, sales of tangible items like footwear can’t be so easily engulfed in smoke and mirrors.
that Rihanna reign just wont let up
Sam, it was meek who helped those sales too. He put them hood nigras on to Puma. Icon. Trendsetter. King Meek came to slay.
LMAO @ the delusion
How dd u manage to type that reach with a straight face, lol I can’t… Meek bish? Really?
What about pushing ANTI sales?
Anti is a success no matter how you cut it. This website just makes it seem so… Years from now it’ll still have its platinum plaque and no one will remember the whole fiasco. It’s water under the bridge at this point
A platinum plaque that was BOUGHT not EARNED!
@lala y’all full of s*** bc y’all dissed Nicki and i said the same thing with pfrr
What about Beybøla’s #1 hit? #8YearsAgo
Lol soon to be 9 years since… ?
Delusions of Grandeur from the fretful hive… Anti is platinum. You cannot come for the RIAA and not look stupid.
This post was created to generate clicks and create a Stan war so please be wise by just reading and moving along
Sam you could have kept this post tbh,Rih can’t sell her own music so what makes you think she can sell a brand that nobody even wears.
Molly your p**** ain’t worth selling either it’s so deep men are complaining on the Vegas Strip that your p**** smell like garbage
You’re dumb as fxck! Even when facts r starring u in the eyes u refuse to acknowledge it. Puma attributed the sales increase to their partnership with Rihanna and you’re out here acting like u can’t read. You’re giving people reason to think you’re stupid. Y’all just don’t like to see other black people do well. Black lives only matter when it aligns with your prerogative. GTFO here! And take you’re hood rat, dumb, ratchet ass friends & faves with u! … Stupid h**
Ciara was dropped from Epic. Anti sold 1.2 million so far.
Funny enough I actually like cici… But these nutcases on this site try to tear successful artist down like that’s gona help their faves not flop. She wasn’t dropped tho, rumour is that she left.
And Ciara has signed 3 million dollar
modeling contracts so far
The Lord knows he could have kept you faceless chile
Cute but how’s the album doing?
She making money with designing rih can be proud and hold her head high b**** no artist stay on top forever so what the f*** is the haters tripping about Taylor ass will not stay up there either her mistake is coming just ask adele for one all you trying to put rih accomplishments down sound pathetic rih has credibility when it comes to fashion Sam stalk rih page everyday for good and bad news yall need a life go run and help ciara she ain’t got a career left or a stage hop off rih none of these artist stay on top forever let’s see when your fav get their s*** or failures the s****** rate will go up dim wits haters
Still platinum! Still went #1! Still selling! Still on your mind!
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How you doing?
Get them together babe!!! Lol they can’t handle rih’s success! They’re going to hate her if Work goes #1! It’s already #1 in streams and her combined sales puts her in the #1 or #2 spot. Only need a video now!
Okayyyy.. Let it be known hunnie! Congrats to rih n puma ?
Most Marketable celeb in the business. Her brand power, especially in fashion is without question.
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Well done Rih
But has Anti sold 200k yet?
“The German firm said its fourth-quarter sales rose to €878.9 million ($979.3 million) when adjusted for currency effects. Sales grew at a double-digit percentage rate in all its product categories.
Puma attributed the significant sales growth to its multiyear partnership with Barbadian pop star Rihanna which began in late 2014. The terms of the agreement weren’t disclosed at the time but the company had stated earlier in the year that it wanted to boost its standing in the female consumer market. Sneakers designed by Rihanna went on sale in the second half of 2015.”
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More power to you Rihanna! http://media0.giphy.com/media/GCLlQnV7wzKLu/giphy.gif
Rihanna is currently has endorsements with 3 multi-billion dollar companies:
• Puma
• Dior
• Samsung,
…among other companies with lesser equity. No wonder she’s the most marketable celebrity.
Rihanna is currently endorsed by 3 multi-billion dollar companies:
• Puma
• Dior
• Samsung,
…among other companies with lesser equity. No wonder she’s the most marketable celebrity.
“Great to see Rih succeeding in ways her music isn’t”
Sam always feeling it lol
ICONICANNA
From Dior, Stance, Samsung to Puma, I can’t wait to see how those official numbers from Forbes in two years. She is a force to be reckoned with. Although, I must admit that the timing in the release of information is funny though #DamageControl #JenMadeACall
Meanwhile while rih was getting paid $25 mill in monopoly money Bey got paid $50 million & $25 million for OTR TOUR regardless of how wel the tour did. Selling out STADIUMS in minutes yet somehow bey is only #2 in marketablity while the one that still has head ache migrain & constipation seats still available for $20.
$50 million PEPSI >>> SAMSUNG + PUMA
Shame she can’t push her album sales or tour tickets sales.
+ DIOR = #POORDAT! *WHEREMYRIHFUND* thats what will be trending soon when rihcanceled cancels the anti tour… bronchitis does tend to linger on a bit.
If Rihanna is such a marketable celeb why is her Tour and music flopping with all these endorsements. Why is Beyonce slaughtering her Tour in the UK which is supposed to be her biggest ‘market’ (key word)
What are those album sales looking like Sam?
Is the tour off to a good start?
Lol congrats PUMA! Congrats Rihanna!
Music is succeeding Sam? Isn’t Work the #4 song in the country. The music video didn’t even drop yet stay mad 🙂
Where is misinformation on the charts? Oh yeah.
The fleas live in their own world
Is the album flopping or nah?
Is the tour flopping or nah?
Stop frontin and keep it 100.
Rih is most marketable cuz she can sell SOMEONE ELSES product but still cant seem to sell her OWN. Meanwhie Red lobster is doing good buisnesd. Lmao #STADIUMSTatuz
Congrats Rihanna!
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Bob Marley said it best “dem ago tiyad fi see wi face” … Keep them talking baby girl
Who?
Stanning for basics like Ciara, I can understand how not knowing legends is your forte.
Who? Did this b.+ch really Wrenk herself this publicly?? Your fingers needs to be nailed through the bones to prevent your ignorance from bombarding the net.
Bob Marley.. Even 1 mil years from now will still be more internationally known and more legendary than your fave will ever be.
formation is still no where to be seen kn the charts LMFAOOOOOOOOO.
beyonce’s career is over.
Coming from a loose booty bottom who stans for a casino singer.
Lol wow is it that hard to chart a single of streams like riri music does?
They so tired to see rihanna winning… Tired fi see mi face but u can’t get me out of di race!!! Yasss for that bob Marley tribute
It’s always a backhand compliment with this site especially when it comes to Rih. Great for Puma, they got the right girl to front their brand. As for her music, if Samsung pay me 25mil for giving out my record for free and sponsoring my tour then why the hell not. These days most artists don’t even make that kind of money on record sales unless you’re Adele or Taylor. At the end of the day, Rih’s getting paid regardless so haters keep on hating because Rihanna reign just won’t let up.
Last year she single handily saved Dreamworks Studio, Home out grossed Konfu Panda 3 so far. Now she’s saving Puma and Tidal. QUEEN! Meanwhile, Formation is still not found on the charts.
Are u sure about Home out grossing Kongfu Panda?
Home: $386M WW
Kong Fu Panda 3: $266M
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I’m not sure if it opened in China yet tho, China is a HUGE market with movies.
It’s disturbing
Rihnna is shining bright like a diamond putting in work
And some are angry
Disturbing
Glad i am not like that
I support all real people doing their thing
Never liked fake insecure sneaky user types
Go Ri. We see you shining. We aint paying these mentally disordered people No mind
Wowwww! Congrats
They can’t handle you rihanna and so young too