Fifth Harmony saw their third album fly into stores last week. But is the set flying off shelves?
The sales forecasts are in and the answer awaits below…
According to Hits Daily Double, Lauren, Ally, Dinah, and Normani‘s self titled offering is on-course to open with with:
40,00 – 45,000
[Sales Plus Streaming]
The figure puts the group in contention for a top 10, potentially top 5, placing on the Billboard 200.
Lil Uzi Vert is set to top the tally with 110-120k SPS [25-28k pure] and there’s also XXXtentacion who is eyeing 65-70k SPS [15-18k pure]. Queens of the Stone Age round out the top tier of new releases with a predicted estimate of 50-55k SPS [55-60k].
The ladies 2015 debut ‘Reflection’ opened with 80,000 SPS (62k pure), while last year’s ‘7/27’ premiered with 74,000 SPS (49k pure).
So, it goes without saying that today’s prediction represents a fairly steep dip.
However, context is everything.
In the case of their 2015 LP, sales were higher than now industry-wide. While with ‘7/27’ they had the added benefit of the massive success of single ‘Work From Home.’ This go round, despite their project being praised for housing many a potential hit, they’ve yet to score one.
Lead and only official single ‘Down’ debuted and peaked at #42.
That said, it’s climbing again following their show-stealing performance at the VMAs. They also have ‘He Like That’ in their arsenal – the video for which debuted last week. A radio add date hasn’t yet been announced.
A benefit of today’s age is that there are many ways to “win.” As such, 5H are tasked with establishing as many of angles to slay as possible – whether that be via the success of singles, steady album sales, touring, endorsements, and the like.
We have faith in them, do you?