After more than 20 years in the game, Britney Spears‘ brand continues to boom. So much so that she’s still a hot draw for some of today’s most notable brands.
Case in point Kenzo, who have tapped the Pop superstar as their new spokesmodel.
Britney beams in the bold intro shoot, which was lensed by famed photographer Peter Lindbergh.
Speaking on the partnership, the 36-year-old said:
“So excited to announce my new campaign for @KENZO’s La Collection Memento No2.”
Peep more pics of Spears after the jump…
As always though, we’re wanting these campaigns to circle back to benefit the music. ‘Glory’ will be two years old this year, so the time certainly is right for a new album.