Report: Snapchat Loses $600 Million Following Rihanna Fiasco

Published: Wednesday 21st Mar 2018 by David

Snapchat may need more than a flattering filter if its to weather the storm Rihanna has conjured up.

Bad news for the company below…

Rihanna urged her fans to do away with the app after she discovered that they approved a game which mocks and trivialises the assault she faced at the hands of her ex-boyfriend Chris Brown.

The price of their mistake? $650 million.

The Independent reports…

Her remark sent the share price value of Snapchat parent company, Snap, down by nearly 4 per cent – erasing nearly $800m from the company’s market value.

A costly mistake indeed.

A representative for the company said this in response…

This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process.

We are investigating how that happened so that we can make sure it never happens again.

Snapchat isn’t the only social media platform facing the heat for its actions this week.

Heard about Facebook’s woes?

Watch the video below….

Your thoughts?

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  1. Meme March 21, 2018

    The power of Rihanna. Easily top 3 most powerful women in music. Snapchat should know better.

  2. March 21, 2018

    You got to hit these people where it hurts, for them to stop doing these disgusting things. they thought they would get away with it thought it would work in their favor but it back first hard. go on riri for using her power to do something about that nonsense.

  3. Datredd23 March 21, 2018

    Her power! Only two woman equally or more powerful then her in music right now would be Taylor or Queen Bey!

    • Meme March 21, 2018

      100% truth

  4. Mark111 March 21, 2018

    Rihanna saves (Puma, DreamWorks Studio, Tidal) and destroy brands (Snapchat, makeup by the Kardashians).

    • Bam March 21, 2018

      And they still try to deny her power and influence…

  5. DanYiel Iman March 21, 2018

    Surely it’s because of the updates on the program, Ri-Whine-A SUCKS!!

  6. Realtalk March 21, 2018

    See they had to bring Beyonce into the mix to bring and try to and get back Snapchat supporters.

  7. Realtalk March 21, 2018

    Ray J needs a wake up call ASAP. Your wife comes first yes even before your mom and jealous sister. Ray J real talk right now, put your mom/sister in there place and let them know they have no control over your marriage and wife, you got that and they need to stand back and allow y’all to live life as y’all see fit. They also need to respect your wife especially if they want to be a part of your child life, because if Princess feels as though they are over stepping their boundaries and walking all over her she just might not allow her daughter to have any dealings with the. Ray J check your family before it’s to late

    • Jeans March 21, 2018

      Snapchat was losing customers for their new updates. Nobody likes the new layout. Rihanna is not the sole reason for their losses. TGJ stop reaching just to make a post about RiRi

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