Snapchat may need more than a flattering filter if its to weather the storm Rihanna has conjured up.
Bad news for the company below…
Rihanna urged her fans to do away with the app after she discovered that they approved a game which mocks and trivialises the assault she faced at the hands of her ex-boyfriend Chris Brown.
The price of their mistake? $650 million.
Her remark sent the share price value of Snapchat parent company, Snap, down by nearly 4 per cent – erasing nearly $800m from the company’s market value.
A costly mistake indeed.
A representative for the company said this in response…
This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process.
We are investigating how that happened so that we can make sure it never happens again.
Snapchat isn’t the only social media platform facing the heat for its actions this week.
Heard about Facebook’s woes?
Watch the video below….