Grieving fans of late rapper XXXTentacion have opened their hearts and wallets in honor of his memory to the tune of record-breaking figures.
One of the hitmaker’s more memorable hits – ‘Sad!’ (the lead single from his second album ‘?’) – had already earned top 10 status on the Hot 100 during the peak of its popularity. Now, since the emcee’s untimely passing, interest in the song has been reignited so much reports are indicating it’s broken Spotify streaming records!
Spotify has inevitably reversed their decision to pull XXX from their curated playlists. They will now pay homage to the rapper with his very own “This Is XXXTentacion” playlist, admitting their were wrong to rush their decision several weeks ago: “While we believe our intentions were good, the language was too vague, we created confusion and concern, and didn’t spend enough time getting input from our own team and key partners before sharing new guidelines,” Spotify wrote in a statement.
The result of the reversal? XXXTentacion’s “SAD!” has broken the single-day record for Spotify streams with 10.4 million yesterday, snatching the honor from Taylor Swift‘s ‘Look What You Made Me Do’ (which nabbed 10.1 million in one day back in August 2017).