Beyonce made headlines the world over yesterday when it was announced that she’s partnered with Adidas to relaunch her Ivy Park athleisure line globally.
The unprecedented deal, which sees Queen Bey retain sole ownership of the growing imprint, was described by the singer as being “the partnership of a lifetime.”Array
Interestingly, the journey to the team-up had a number of twists and turns.
Dive below for details…
Speaking on The Jump, ESPN writer Nick DePaula shared unique insights into Bey’s Ivy Park pivot – one which has actually been in the works for a while.
He explained that beyond mulling a joining forces with Jordan and Under Armor, the diva also entertained discussions with Reebok.
However, she is said to have backed away from the pitch meeting (quite literally) when noting the alleged lack of diversity from those she’d have been working with had it gone through.
It’s always warming to see acts live by the mantras they propagate, even when deals and the like are on the table. More power to her!