Inside Beyonce’s Adidas Deal / Star Reportedly Walked Out Of Reebok Meeting

Published: Friday 5th Apr 2019 by Sam

Beyonce made headlines the world over yesterday when it was announced that she’s partnered with Adidas to relaunch her Ivy Park athleisure line globally.

The unprecedented deal, which sees Queen Bey retain sole ownership of the growing imprint, was described by the singer as being “the partnership of a lifetime.”

Interestingly, the journey to the team-up had a number of twists and turns.

Dive below for details…

Speaking on The Jump, ESPN writer Nick DePaula shared unique insights into Bey’s Ivy Park pivot – one which has actually been in the works for a while.

He explained that beyond mulling a joining forces with Jordan and Under Armor, the diva also entertained discussions with Reebok. 

However, she is said to have backed away from the pitch meeting (quite literally) when noting the alleged lack of diversity from those she’d have been working with had it gone through.

It’s always warming to see acts live by the mantras they propagate, even when deals and the like are on the table. More power to her!

Your thoughts?

Posted under:

Comments 24

Please Post Your Comments & Reviews

Your email address will not be published. Required fields are marked *

  1. truthtea April 5, 2019

    She probably walked out because they probably didn’t want her stealing royalties!

    • Danny Bey April 5, 2019

      How can she steal royalties when they don’t produce music. You’re dumb and corny af. Stupid a** joke

      • truthtea April 5, 2019

        Royalties is not limited to music. Royalties is when any artist puts together a performance piece regardless of what it is!

      • Danny Bey April 5, 2019

        What ROYALTIES can she steal from a CLOTHING BRAND!? What is Reebok performing dummy!?? You sound dumb

    • SMH April 5, 2019

      Exactly @truthtea. This fraud isn’t fooling anybody; if she cant keep her husband from stepping out on her she damn sure isn’t tough enough to take on company board members lol.

    • Nefertari April 6, 2019

      I can tell youre delusional and can’t tell what a true Queen is because you keep trying to promote that talentless queen Alan Michael, suh stop it! It’s not gonna happen✋

  2. AB April 5, 2019

    Now ι eѕѕenтιally ѕтarтed тнree weeĸѕ paѕт and тнaт ι мaĸeѕ $385 вeneғιт $135 тo $a нυndred and ғιғтy conѕιѕтenтly ѕιмply вy worĸιng aт тнe ιnтerneт ғroм doмeѕтιc. ι мade ιna long тerм! “a greaт deal oвlιged тo yoυ ғor gιvιng aмerιcan eхplιcιт тнιѕ reмarĸaвle opporтυnιтy тo earn мore мoney ғroм doмeѕтιc. тнιѕ ιn addιтιon coιnѕ нaѕ adjυѕтed мy lιғeѕтyleѕ ιn ѕυcн qυιтe a ғew мannerѕ вy wнιcн, ѕυpply yoυ!”. go тo тнιѕ weвѕιтe onlιne doмeѕтιc мedιa тecн тaв ғor eхтra eleмenт
    тнanĸ yoυ . —- READ MORE<—

  3. WHERE IS SHE April 5, 2019

    So basically she was just a rascist b*tch and left the room based on the skin color of the team members. If this approach is PC and about diversity, then the K.u.K. should be considered as PC as well…. thank you, next.

    • Paulo April 5, 2019

      Imagine being dumb enough to stand for a false reverse racism theory and the KKK just to hate on Beyoncé… girl you gon get hurt from stretching and reaching like that

    • Danny Bey April 5, 2019

      You must’ve voted for Trump with that idiotic logic

  4. DCX April 5, 2019

    Ok but isn’t Rebok owned by Adidas 🤔….

    • Paulo April 5, 2019

      Yes but it is still a separate company and not just an imprint.

      • SMH April 5, 2019

        And it’s still owned by Adidas.

      • Paulo April 5, 2019

        And it is still a separate entity with its own staff and directors and decision makers. Duh

  5. I hate b&w b itchezz . They both not sht April 5, 2019

    They not gonna kiss her add no more cause she can’t sing like Whitney Houston…

  6. Ratedxxx April 5, 2019

    Dead at this dumb bish trying to be like rihanna…
    If her products wasnt selling on her own….who on earth is going to buy her stuff just because she has a huge company backing her……

    She’s not a great business woman…all her stuff flopped

  7. thanosoftitan April 5, 2019

    If this is true, kudos to Beyoncé for promoting diversity, and calling for Black representation in her business endeavors.

  8. Dc April 5, 2019

    Everyone can’t always hire blacks were their Indian Chinese Arab or Hispanic??

  9. ??? April 5, 2019

    lmaooo she walked out cuz she knows that crap will FLOP again, despite adidas being involved lmfaooooooo

  10. Quentin Parker April 5, 2019

    What ever the matter is Beyonce is an expert when it comes to business im pretty sure you had a good reason for leaving….not enough diversity is definitely is a great reason….and you trolls sit down somewhere stop hating on peolpe create some clarity in your life….damn yall get on my nerves with that negative energy

  11. MessyBoots April 5, 2019

    I have yet to see any reliable sales reports online regarding their actual gross revenue. Also, the company first launched in a joint 50/50 partnership with one of the biggest clothing retaliers (Top Shop) in the world. If you didn’t shop there or buy their clothes online you were not likely to be aware Beyonce owned it.

    She only bought out of the partnership due to sexual misconduct and racism allegations brought against Ivy Park’s co investor Phillip Green last November.

    If anything, this new deal w/ Addidas can expand Ivy Park even further than Top Shop would have ever done.

    Cheers Bey on another BOSS move!

  12. S.U.P.E.R.S.T.A.R.!. April 5, 2019

    This has already been noted as being a FALSEHOOD per Reebok.

  13. AB April 11, 2019

    Now ι eѕѕenтιally ѕтarтed тнree weeĸѕ paѕт and тнaт ι мaĸeѕ $385 вeneғιт $135 тo $a нυndred and ғιғтy conѕιѕтenтly ѕιмply вy worĸιng aт тнe ιnтerneт ғroм doмeѕтιc. ι мade ιna long тerм! “a greaт deal oвlιged тo yoυ ғor gιvιng aмerιcan eхplιcιт тнιѕ reмarĸaвle opporтυnιтy тo earn мore мoney ғroм doмeѕтιc. тнιѕ ιn addιтιon coιnѕ нaѕ adjυѕтed мy lιғeѕтyleѕ ιn ѕυcн qυιтe a ғew мannerѕ вy wнιcн, ѕυpply yoυ!”. go тo тнιѕ weвѕιтe onlιne doмeѕтιc мedιa тecн тaв ғor eхтra eleмenт
    тнanĸ yoυ . —- READ MORE<—

Recommended Posts
.. **