Barely a month after Taylor Swift unveiled her latest album, ‘Lover,’ the set’s already been crowned her seventh consecutive studio effort to cross the Recording Industry Association of America’s threshold for Platinum status.
Released August 23rd, the LP’s first week sales of 867,000 (as we reported here) meant the Platinum marker was never far from grasp. And, while the reported 178,000 units sold in its second week of availability technically pushed it over the threshold set for Platinum status by the RIAA, the set was not officially certified until September 27.
Note: “Platinum” certifications require a title (album or single) “sell” the equivalent of 1 million units through traditional sales or streaming.
The accomplishment puts Swift in an elite class of female performers who saw their first seven studio albums certified Platinum or higher. In addition to the ‘Shake It Off’ diva only Mary J. Blige, Madonna, Mariah Carey, Britney Spears, and Celine Dion can boast such accomplishment. Thanks to ‘Lover,’ Taylor is the only female artist who debuted this century to make the claim. She was previously tied with Beyonce, whose first 6 studio efforts – beginning with 2003’s ‘Dangerously In Love’ – were all certified Platinum or higher.
Fun fact: Britney Spears was the youngest and fastest female performer to amass 7 consecutive Platinum efforts. It only took 12 years from her 1999 self-titled debut to her 2011 ‘Femme Fatale’ album to cross the finish line. At the time of the latter project’s certification she was only 29-years-old.