With the holidays fast approaching, Mariah Carey is getting her festive on early. Because, the diva supreme has just been unveiled as the face of Walkers Crisps’ Christmas campaign.
Full story below…
The much-loved British snack (which goes by the name Lay’s chips in the US) enjoys a top tier rep in the UK and their media roll-outs are renown for being all sorts of memorable.
This year, they’ve tapped Mimi for a campaign that’ll run in tandem with the 25th anniversary of her ‘Merry Christmas’ album and signature holiday hit ‘All I Want For Christmas Is You.’
Speaking on the partnership, the songbird said:
“Everyone knows how festive I am, and it’s been fun getting into the holiday spirit this year with Walkers crisps – they’re irresistible!
I can’t say too much about the campaign yet, but there may be some fun twists at the end!”
Wayne Newton, Head of Marketing at Walkers, added:
“With Mariah on board too, our Christmas spirit has just stepped up a gear.
It doesn’t get much bigger than working with a global superstar like [her] and it’s been a big secret for us to keep – but we can finally announce that the rumours are true … the Queen of Christmas herself will be the star of our biggest ever Walkers Christmas advert. Keep your eyes peeled in the upcoming weeks for the ad.”
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While some may scratch their heads, we’re all sorts of here for this alignment.
Walkers play no games with their campaigns and have major visibility. And with Mimi going all out this year for the landmark anniversary of ‘All I Want,’ we’re in favor of any and all means of maximizing its success during this milestone window.
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Queen getting paid $11.5 million for this.
Yeah, alll that $$$ and nooo man, no hubby like Nicki Minaj ….she will never be loved like Whitney Houston
Mariah deserves AIWFCIY to go #1 this year.
Certified Queen Of Christmas ? ? As soon as Halloween is over I’mma start blasting All I Want For Christmas lol ⛄️
She doesn’t need to loved as u say however sis outsold Whitney while she was still alive had three times the hits Whitney has wrote all her own hits Whitney signature song is actually someone else but I digress
All I want for Christmas is one of many Mariah Carey signature songs
Only bad bìtches have signature songs. lol
Some people can not relate.
Yes. A Featureless Song
She has multiple to her name.
Others can’t relate.
?
Yeah cause people listen to Havana cause they wanna hear young thug’s verse. Lol
Young thug cant perform Havana alone cause it is not his song.
Camila performs Havana with out young thug all the time.
Same thing with seniorita. Camila perform seniorita with shawn Mendes cause it is her song. She sang more parts than shawn Mendes on the song.
??????
Cause people listen to Beyonce crazy in love cause they wanna hear Jay z verse.
Jay z can not perform crazy in love alone cause it is not his song.
Beyonce performs crazy in love all the time without Jay z
Cause people listen to Rihanna umbrella cause they wanna hear Jay z verse.
Jay a can not perform umbrella alone cause it is not his song.
Rihanna performs umbrella all the time without Jay z
The hooos are mad MAD.
Ur faves dont have a signature song. My faves has 2 signature songs. More signature songs are coming in future for my faves. Lol
I’m dead ?
But that’s true, most people’s signature songs are solo songs and do not have features:
Britney – BOMT/Toxic
Mariah – Hero/We Belong Together
Ariana – Thank u, next
Katy – Roar/firework
GaGa – Pokerface/Just Dance/BTW
Whitney- I’ll always love you
Beyonce – Irreplaceable/Single Ladies/irreplaceable
I could go on and on but moral of the story is your signature song should not be a feature. ?
Whitney Houston knew. The meaning of Xmas. That is Jesus bday…. Whitney would have never not mention the Lord on Xmas…..
F*** Mariah
True!
Camella can never relate…no signature song, no peaking in charts anymore, needs white men to give her chart hits and her numbers keep falling…SAD
She should just retire before she becomes ever more irrelevant than poor Nicole Scherzinger!
The photoshop on that first photo is ridiculous tho. Mariah we all know ur fat, own ur weight.
Ur waist is not as small as that, ur looking like wendy Williams.
That’s nice
BUT TGJ! CAN WE GET A POST ON HAILEY BIEBER POSTING SUMMER WALKERS “I’ll kill you” ON INSTA AFTER SELENA GOMEZ RELEASED HER NEW SONG ABOUT JUSTIN?!?!!!!
Mona Scott-Young – we need a show titled “love and pop” with these 3 NOW
Nicki Minaj is a married woman
Summer Walker, an artiste with no hype but shes selling singles and album
Why not u talk about normani and motivation , or yall are going to pretend that never happened ????
I don’t understand why they would airbrush her face so bad, she doesn’t need it… anyway congrats MC. Never heard of that company btw.
Campaign looks great! Go Mariah!!!