It looks like the combined star power of Beyoncé, Alicia Keys, John Legend, DaBaby, Megan Thee Stallion, and more were just what the BET Awards needed to land its highest audience viewership in years!
Details inside:
Video In-Article Ad (Desktop)Viewership = 3.7 million
Video In-Article Ad (Desktop)In addition to coming as the platform’s first virtual showing, the year’s rendition of the highly anticipated ceremony was also simulcast on CBS for the first time – a move that’s yielded its highest ratings since 2017.
Video In-Article Ad (Desktop)“Now in its 20th year, the live simulcast drew 3.7 million total viewers as it was simulcast on the aforementioned ViacomCBS networks. On BET alone, the awards telecast delivered a 0.6 rating in the demo and 1.6 million viewers while its debut on CBS earned a 0.4 rating in the demo and netted 1.9 million viewers.
Video In-Article Ad (Desktop)On the digital side of things, BET Awards generated over 31 million views across BET Digital on the day of the show which is a surge from last year’s celebration. On BET Social, the show generated over 30M views, more than double year over year.”
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Did you miss the amazing performances from this year’s BET Awards? Click here to watch.
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Damn. Everyone is stuck at home and it only pulled 3.7 million?! And it was shown on CBS too?! 😂 Chiiiiile, there were no current stars on the show, and the promo leading up was nonexistent.
Beyoncé that star is fading girl! BET only gave you that award in hopes that you’d give them ratings 😂
Her star is nowhere near fading it’s was boring point blank period
Ahhh lolz okkkk
The Bet Awards was boring and you know that!! Talking about her Star power Is Fading Chile bye!! If it wasn’t for Beyoncé it would be much lower than that
The way BET awards paid normani dust…..
I love this song chile
🤣🤣🤣🤣
They dont nominate flops.
Ahhh lolz
It was best viewed on TV, because none of the show’s videos they posted to YouTube are in full HD.
They should have been put the BET awards show on public television stations as well. They would have gotten so much more exposure.