Lady Gaga To Front New Perfume By Valentino

Published: Friday 10th Jul 2020 by Ryan

Little Monsters rejoice! Lady Gaga has landed a new gig as the face of Valentino‘s upcoming perfume.

Full story below:

The new fragrance, Voce Viva, is due out in September and was conceived by director Pierpaolo Piccioli and the beauty team at L’Oréal. The collaboration between the fashion empire and Mother Monster was announced on Instagram today (July 10).

View this post on Instagram

#ValentinoVoceViva Individuality as a trait to share and to embrace. The Maison is pleased to announce @ladygaga as the face of Valentino Voce Viva, the new fragrance expressing the Maison’s values of inclusivity and personality.

A post shared by Valentino (@maisonvalentino) on

Piccioli has this to say about working with Gaga:

“Lady Gaga means freedom, self-consciousness, pure heart. Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same ourValentino community stands for. I am so proud for having her in.”

The ‘Rain On Me’ singer and Valentino are building up the suspense, with neither revealing the full details of the perfume.

Word is that the notes, along with the campaign images, will be revealed in September to coincide with the worldwide release.

The excitement is real!

Your thoughts?

[Photo Credit: Instagram]

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  1. marilyn monh-O-E July 10, 2020

    I would love Sine from above or replay to be the next singles. Rumors had it it’s gonna be 1000 doves. It’s good but no sour candy plz I can’t stand those harajuku girls

    • Misty Knight July 10, 2020

      harajuku girls are Japanese. BlackPink are Korean,. Another CCCCOOOONNNING RACIST.

  2. PinotNoir July 10, 2020

    The 1st reeked of blood & C U M.

    What scent is it gon’ be this time: morning squirt & pink tears?


    • marilyn monh-O-E July 10, 2020

      Ewwww yo nasty

      • PinotNoir July 10, 2020

        What does that make you: Miss Jackson?

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