Could Jennifer Lopez be the latest name to strut into the business of beauty?
It appears so!
Full story below…
The multi-hyphenate star, 51, ignited ample excitement when she shared the shot the below with the caption:
Sunset glow…
#JLoBeauty coming soon
And it’s not conjecture. For, a December 2019 filing for “JLO BEAUTY” was made with the U.S. Patent and Trademark office.
As for its area of operation, it read:
“Cosmetics; skin moisturizers, skin cleansers, skin creams, non-medicated skin care preparations, cosmetic creams for skin care; beauty creams, beauty soaps, beauty bars, beauty gels, beauty lotions, beauty masks; skin care products, namely, non-medicated skin serums; body and beauty care cosmetics; face and body beauty creams.”
Suffice to say, it looks like J.Lo is gearing up to play in the space that has proven lucrative for the likes of Rihanna and Lady Gaga – with Fenty Beauty and Haus Labs respectively.
And while she may not be first to party, there’s no denying that her brand has long been synonymous beauty, fashion, and all-round slayage. So this venture is definitely fitting.
La Lopez is also no stranger to entrepreneurship, having helmed a mid-00s clothing line and a wildly successful fragrance range. She recently also unveiled plans to buy NFL team the New York Mets with fiancé Alex Rodriguez.
All while juggling her music, TV, and film endeavors.
More power to her!
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This blog is badly written! A joke!
The celebrity endorsed cosmetic nonsense has to stop! She already had her line of fragrance and perfume.
I can see this being huge! The gag is lady Gaga is the biggest flop in the beauty industry 🤣 that old irrelevant h** thought she was going to end Fenty Beauty. Ha! And chromatica is a flop that was saved last minute by Ariana
She didn’t think she was gonna end Fenty you imbecile..her fans buy her makeup you’re a lunatic troll
Just like her music she’s Behind in this trend she should’ve been before Rihanna & Kylie. Jen has always been glamorous but her team is s*** & this will fail
This would have made sense 10 years ago. Imagine how big a JLO beauty would have been today if it had start 10 years ago. Sadly this is a horrible move. We are in a FENTY, Kim K and Karlie world when it comes skin and beauty. Both older and younger generation flock those brands. I don’t see their being a market for JLO.
Maybe on the beauty side, but for skincare it makes sense. Jlo is 51 years old. She looks AMAZING at her age. People could stand to learn a thing or two from her. Because honestly, Kim and Kylie are inflatable thieves and Auntie Rihanna is aging like a Caucasian woman. I think makeup makes sense for them. But None of them are in a position to sell skincare. Jlo, who still looks 15 years younger than she is, will kill if she just focused on that.
J lo Skin looks different in real life trust me. She looks every bit her age. I’ll give it to her, her body is nice though.
Duly noted.
Hers is the only celebrity cosmetic line I would try! JLo has always had flawless skin and takes her forever to age. I do agree this would have been amazing back in like 2013 to launch but it doesn’t matter. I’ll def buy some stuff
Didn’t she gift Cardi b make up from
This line when they both featured on a song together. I remember her opening a massive box, so what’s the news here ?
Not a fan of the makeup on her. Us poor people have to wear masks so it must be nice for the rich.
As long it’s not “New Music,” I’m here for it!
Hey Rihanna…..you been out for so long and you just putting out a skincare line