Taylor Swift sprung the ultimate surprise on fans this week with the arrival of new album ‘Evermore.’
Serving as the Pop titan’s ninth studio effort, it arrives just five months after predecessor ‘Folklore.’ It’s notably the singer’s third LP in sixteen months!
With such a packed plate of activity of late, how is Taylor’s next musical adventure faring commercially?
The first week sales predictions are in. Details after the jump…
According to Hits Daily Double, ‘Evermore’ is on-course to premiere at #1 with:
[Sales Plus Streaming]
While the numbers pale in comparison to the openings of ‘Folklore’ (846,000) and last year’s ‘Lover’ (867,000), context is key.
It’s the third album from the same artist in a super condensed frame. It’s also of note that this is the first of Swift’s recently released projects that hasn’t arrived with a number of retail configurations (vinyls, cassettes, signed editions, and the like). Given her embrace of said formats and her potency with pure sales, it’s safe to expect additional versions imminently. Which would be all sorts of smart, as it’s holiday season and would gift Swift longevity.