Rihanna & LVMH Shut Down Fenty Fashion Line

Published: Wednesday 10th Feb 2021 by Sam

In news few anticipated, Rihanna and LVMH are shuttering their Fenty fashion house – less than two years after it was established.

Full story below…

WWD report that the star and the iconic fashion giant have “mutually agreed” to put an indefinite pause on the production of the luxury line.

In a statement, LVMH confirmed the development saying:

“Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.”

First announced in May 2019, the establishment of the line was a game-changer given that Fenty was the first fashion brand launched from the ground up by LVMH since Christian Lacroix was founded in 1987.

Despite the development, LVMH is said to be doubling down on its broader commitment to the Fenty empire – with plans to support Fenty Beauty and Fenty Skin.

Per WWD, the luxury juggernaut is keen to join forces with Rih’s lingerie line.

Private equity firm L Catterton (in which LVMH has a stake), led a $115 million funding round to support the upcoming expansion into retail of Savage x Fenty.

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  1. BeyGood February 10, 2021

    It wasn’t selling well and that’s a fact. Her core audience couldn’t afford it. Real Fashionistas didn’t purchase. Plus it was tacky. Ivy Park is laughing.

    • Meme February 10, 2021

      The fact that you call FENTY tacky and support Ivy park is laughable.

      • BeyGood February 10, 2021

        Fenty? What’s that? Sounds shuttered to me. You shoulda spent more time purchasing her product instead of responding to me.

      • I can’t February 10, 2021

        Lmao no, what’s laughable is that this girl was making baggy wrinkled blazers and sweatpants and tried to sell it to her impoverished fans as high fashion. She really thought wearing clothes qualified her to be a fashion designer. She can get away with being a music “artist” by slapping her name on an album somebody else wrote. That didn’t work this time.

      • J February 10, 2021

        If at first you don’t succeed…

    • Rih February 10, 2021

      Where is House of Deadwrong though??????

      • TrollKilla February 10, 2021

        I’mDEADDDD @ House of Deadwrong!!

      • Robin February 10, 2021

        This was fun, thank you for making me laugh

  2. Icy Park ❄️ February 10, 2021

    It’s the shuttered clothing line for me

  3. Fancy BISH February 10, 2021

    I blame Normani 💀💀

    • S Queen February 10, 2021

      You and your obsession over Normani, she don’t know you exist fool!

  4. Cody+s February 10, 2021

    I bought that trash for a friend for Christmas lmbo. Now they email me 3 times a days to buy more. Stalk much.

  5. Prissypusher February 10, 2021

    Fenty Skin and Fenty Savage are STILL thriving. The clothing line didn’t work out and what. That’s life. Stuff happens. She’ll come back harder and stronger. Haters.

  6. Rihscaredtorelease February 10, 2021

    Flop music flop fashions

    • Datred23 February 10, 2021

      Anti still charting and she’s the second certified black female artist of all time SIT

  7. 🍭marilyn monh-O-E🍭(💫Perfectly Splendid✨) February 10, 2021

    Cheap assssssssss fashion line 💅🏿💅🏿💅🏿 Only ghetto trash like flopmani will buy it 🤳🏿🤳🏿🤳🏿

  8. Clarks0o0ñ February 10, 2021

    Rihanna just because ur a fashion icon doesnt mean u should own a fashion label pr start designing clothes urself

  9. Datred23 February 10, 2021

    They are going to refocus after the pandemic it was to difficult for her to travel to Europe where it’s based and have 8 ready to wear collections a year ! In other good news her other 3 brands are thrivinggggg

    • Icy Park❄️ February 10, 2021

      Excuses. Fenty Clothing FLOPPED!!!!!!

      • Datred23 February 10, 2021

        Bish it made $390 million it’s first year ! That’s far from a flop ! Her brand has won awards honey ! The pandemic took over it was a brand hew house what do you expect ! She’s putting it on hold because she has no time to curate 8 routinely releases! She’s very hands on with her brands when the right times come she will be back to slay stop being ridiculous!

      • Gag Order February 10, 2021

        It’s the HATE FOR ME

  10. Datred23 February 10, 2021

    Fenty skin made 30 million in 3 months shes good lol

  11. Your Name February 10, 2021

    I found it odd that she hardly promoted her Fenty line. She consistently promotes the makeup and lingerie….

    Welp. You live and you learn. Maybe the music is coming sooner than we think.

    • Urg February 10, 2021

      Ha!! Music won’t be here till 2025!!

    • Honeyyyyy February 10, 2021

      Sure is !

    • Sha’ahn February 14, 2021

      It def wasn’t promoted enough. I loved it and have several pieces plus a few pairs of shoes and glasses. The jewelry is nice too. I think it failed because she didn’t promote much.

  12. Fancy BISH 💎 February 10, 2021

    I thought it was everything at first tho 🤣 Like Drake said, “Oh well, guess you lose some and win some…long as the outcome is INCOME.” 🤳🏽

  13. Holliewuudd February 10, 2021

    Chile the kids don’t wanna buy no dusty ass high priced clothes for Ri. They want MUSIC.

  14. Datred23 February 10, 2021

    She secured $115 million in funding to expand into stores for her Savage X Fenty lingerie line and upcoming ActiveWear! LVMH will also be focusing on her new ActiveWear line! She’s really turning lemon to lemonade here! When one door closes one more or a few more in her case opens 😍

  15. Jazz February 10, 2021

    Anyone who understand fashion business will understand this, the two UK fashion houses just went into administration

    Also, I think the problem with these celebrities they all want to create high luxury brands with huge price tag and over complicated designs

    If, they can design simple cloths without trying to be extra and put a reasonable price tag on it, it will sell.

    I’m a Rihanna fan, I can buy a good music single for £ 0:99 pence but I’m definitely not buying anything above £100 from Rihanna I’m not stupid

  16. Maria February 11, 2021

    Nobody was buying that overpriced mess. Beyonce however is thriving with Ivy Park. Bey got Hailey Bieber and Gucci mane in her ad campaign. Go bey!!!

  17. TrumpQueen February 11, 2021

    Rihanna need to stick w make up because the clothes ain’t it.

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